5 ways to speed up your blog

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Ian Cleary @iancleary www.razorsocial.com SPEED UP YOUR BLOG 5 WAYS TO

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The speed of your website and blog are very important. Here are 5 tips for speeding up your blog

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Page 1: 5 ways to speed up your blog

Ian Cleary@iancleary

www.razorsocial.com

SPEED UPYOUR BLOG

5 WAYS TO

Page 2: 5 ways to speed up your blog

Did you know that Google doesn’t like pagesthat are slow to load?

If your website is slow on a desktop, what is it like on a mobile device?

Page 3: 5 ways to speed up your blog

It’s really important to have a website that loads quite quickly.

As well as visitors not having much patience Google penalizes pages on websites that don’t load quick

enough.

5 WAYS TO OPTIMIZE SPEED

Page 4: 5 ways to speed up your blog

1. A content delivery network

If you are running a global service you may have visitors coming to your site around the world.

Depending on where your visitor is browsing from and where the website is located the speed could be slow or quick.

To optimize for visitors in different locations you can set up your website on a content delivery network.

Page 5: 5 ways to speed up your blog

This means that your website is actually residing in multiple locations.

When a website visitor comes to your site, the website is loaded from the nearest location to them.

Website content is kept in sync automatically in multiple locations so visitors will always get the latest copy.

Page 6: 5 ways to speed up your blog

2. Pay more to your hosting provider!

When you sign up to a company that will host your website you need to consider what they offer as part of the hosting.

Bandwidth available – Imagine water flowing down a pipe. If the pipe is bigger more water will flow down it.

If other people are pouring water down the pipe then you’re in competition for space!

So get lots of bandwidth and make it guaranteed and not shared with anyone else.

Page 7: 5 ways to speed up your blog

Guaranteed Up time – Your content is not going to load very quick if your servers are down!

You need a reliable provider that will guarantee the servers will be up at least 99.99% of the time!

Your own server or shared? - Your blog could be hosted on your own server or shared with other blogs.

Ideally you want your own dedicated servers!

Page 8: 5 ways to speed up your blog

3. Optimize your image sizes

If the image sizes on your website are too large it can take too long to download a page.

Check out website optimization tool which does an analysis of pages on your website so you can see which pages have large sizes.

A lot of the times you can find the culprit image that is too big and then you can resize.

Page 9: 5 ways to speed up your blog

This tool will show you the largest images on your page.

Page 10: 5 ways to speed up your blog

If you have a small image displayed on your blog it could be really high quality so the size is large.

But because it’s small you may not need the quality to be as good as most people will not notice the difference.

Page 11: 5 ways to speed up your blog

The following shows 2 images. One is 24kb in size and one is 200kb. Can you detect which is which?

If you enlarge the images you would know.

One image is 24kb and the other is 200kb!

Page 12: 5 ways to speed up your blog

Consider also the formats of images for your website.

Depending on the quality you require for your image and the type of image then different formats use different compression techniques.

Page 13: 5 ways to speed up your blog

4. Use Caching Software

Caching is like McDonalds having a load of cheeseburgers ready that are exactly the same.

Other people have ordered the exact same so by having them already made you will be more efficient!

When you are on a website and download a page this page has to be constructed.

A request is made to the database to retrieve this page and build it.

Page 14: 5 ways to speed up your blog

But if you request this page again or somebody else is requesting the exact same page, it makes more sense to use the copy that was already generated unless it was changed since then.

Caching can make a huge difference to performance of your website.

On this site we use a plugin called W3 Total Cache.

Page 15: 5 ways to speed up your blog

5. Do a regular tidy up!

If you optimize your blog to improve performance, you’ll need to revisit it again in a couple of months time.

This is a WordPress blog and this morning I removed 850 revisions of old posts that were stored in the database and also removed some plugins that I no longer use.

So, a regular review and tidy up is required.

Page 16: 5 ways to speed up your blog

RAZORSOCIALSMART INSIGHTS ON SOCIAL

MEDIA TOOLS AND TECHNOLOGY

www.razorsocial.com