5 Things You NEED to Do to Prepare for Growth in Your

Home Improvement Business

Presented by Ron Rodi & Ryan Paul Adams

Ron RodiDirector of Client Services – PME 360

• Director of Client Services - PME 360 in Chicago

• Has worked to improve client experience and grow revenue through consultative sales and marketing since 2008

• Assists start ups with growing into major contenders in competitive industries

• Helps generate quantum top line revenue increases in major competitive markets in variety of industries

• Lifetime student of Sales Mastery• $100 million+ in career transactional

sales

Ryan Paul AdamsCEO – PME 360

• Working on growing businesses since 2005

• Been in the internet marketing world for 8+ years

• Successfully launched 4 companies • Helped generate millions in additional

revenue for local businesses in a wide variety of industries with a focus on the home improvement market

• SEMPO Certified Advanced SEO Specialist, Google Analytics & Adwords Certified

• Invested over $100,000+ and 6,000 hours in advanced education in business, sales, and marketing over the past 8 years.

Preparing for Growth in Your Home Improvement Business

Top Five Ways

• Focus on One Thing at a Time• Know What is “Good Enough”• Become the Go-To Industry Expert• Put On a Show• Create Systems

Why I Love the Home Improvement Market in 2012 and Beyond

• An estimated 21 million homeowners will undertake about 30.7 million home repair, maintenance, and remodeling projects in 2011, spending $185 billion in the process.

Source: Profile America

Why I Love the Home Improvement Market in 2012 and Beyond

High Ticket Sales in a Growing Market with Very Few Competitors Willing to Do the “Right” Things to Grow

Source: Profile America

Home Improvement Activity Highest in Seven Years

• According to Consumer Reports Article on Nov 2, 2012– "As owners become more confident that investments in housing will hold their value, they are beginning to undertake projects

to improve their comfort that they had been putting off.“ – George Moore, Jr NAHB remodelers chairman.

• Growth was seen in all three indicators of market conditions: maintenance and repairs rose to 56 (from 50), minor additions and alterations to 51 (from 47) and major additions and alterations to 49 (from 42). Projects that cost $25,000 or more are still lagging behind smaller renovations and repairs but are showing strength.

High Ticket Sales in a Growing Market with Very Few Competitors Willing to Do the “Right” Things to Grow

Source: Profile America

So What?

• Growing Market + Great Company to Capture Market Share = Wealth Creation

• Have to Focus, Market, Scale and Deliver to Capture this Growth

The Opportunity to Make Lots of $$$ and Build a Great Business is There, so Stop Delaying!

Money Loves Speed.

Focus on ONE Thing at a Time

Business Owner Conundrum

• Responsible for everything

• Lack of direction, focus and delegation

• Passion for business is lost or misplaced

• Mentally drained and ineffective

• Poor business model

Multitasking; Trying to Do Everything

Diminished Productivity;

Accomplishing Nothing

Overwhelmed by Work

to be Done

Focusing On Single Tasks

• Eliminate distractions (email, cell phone, open-door policies)

• Focus on doing one task until complete• Do not expect perfection

Know When Something is

“GOOD ENOUGH”

What is “Good Enough?”

• Perfection is time consuming, often unattainable

• 80-90% perfect = good enough

• Cost/benefit analysis of perfection vs. time wasted

• Save perfection for when it really counts

Just Okay

Good Enough

Perfection(don’t bother)

Become an EXPERT in

your field

Becoming an Expert

• Importance of creating consistent quality content• Write a book (or shook, or eBook)• Leverage social media channels• Think outside the box with podcasts, webinars,

“how-to” videos and tutorials or radio shows• Dominate the knowledge base in your industry

Put On a SHOW

Put On a Show

• Define your niche• Act like you’ve

been there• Sell the lifestyle• Be memorable

Create & Improve SYSTEMS

Create and Improve Systems• Make a list of everything

you do and how • Get together with your

team and “poke holes” in it

• Test it• Refine it• Repeat

Finally….Mentality for Growth

Must Have It!

You Have to Want to Grow!• Staying where you are is NOT good• Get out of the craziness and chaos by growing• Growth allows you to: hire more people, get stuff

off your plate, re-invest in your product and processes, and achieve your “big dreams”

• Business is NOT static. It’s dynamic. • If you don’t grow, your competitors will

Limited time complimentary offer for all listeners:

“30-Min Strategy Session of your business. Email Ryan for more information (radams@pme360.com).

Thank you, Ron Rodi & Ryan Paul Adams

Questions? Next Webinar:

How to Grow in Any Market