5 Ways to Prepare for a

Radio InterviewBy Sean Castorina

Preparation Promotes Success

Whether someone is a novice or a seasoned expert at

doing radio interviews, preparation is the key to

success. There are several things that should not be

overlooked or else the message may be lost.

1. Do Research• Get to know the host’s style, the program’s tone,

and the target audience.

• Know whether it’s a live interview or not and the

length of the interview.

• Make a list of key points to keep thoughts

organized.

2. Speak ClearlyBe sure to enunciate and speak slowly so listeners can

easily understand and digest what is being said.

3. Express PassionAvoid sounding monotone to hold the audience’s

attention. Smiling while talking can help convey

positive energy.

4. Listen CarefullyTake notes if listeners call in and always try to address

callers by their names when responding.

5. Provide TeasersBe informative, but leave the audience wanting more.

This is especially true if the purpose of the interview is

to promote a product or service.

About the AuthorSean Castorina earned his

undergraduate degree from

Liberty University. He is the

author of “8 UNBREAKABLE

RULES FOR BUSINESS START-UP

SUCCESS.” Castorina has been

a guest on The Schilling Show,

a popular radio program in

Charlottesville, Virginia.