5 ways to personalize end user experiences
TRANSCRIPT
Offering your end users a site that's easy-to-navigate and customized to their needs willgreatly benefit your business by increasing
revenue, conversion rates and user retention.
To help you get started optimizing yourapplication for excellent, personalized end userexperiences, we have outlined the top 5 areas to
focus on.
Improve On-Site Experiences
Increased Usability = Happier End-Users
By personalizing your application foryour end users, you make it easier forthem to use, which in turn makes themmore likely to become a customer.1
Improve On-Site Experiences
(Monetate/eConsultancy Study via LoginRadius)
In-house marketers who personalize userexperiences see a 19% uplift in sales on
average. 1
Improve On-Site ExperiencesTo improve end user experiences, ask yourselfthese questions:1 Where do users spend most of their time
on my website?
Are all messages and data relevant to myend users?
Are site navigation and search featureseasy to use?
Can payment processes be simpler?
Content PersonalizationTo create a personal experience for end-users,start with your content!
Offering personalized content , custom shoppingsuggestions, and other behavioral-based contentwill impress your end-users and keep themcoming back.
2
Content PersonalizationTailoring an end-user's experience based onprevious interactions creates a lastingimpression and emotional connection.
For example, on Amazon.com you are greetedwith a list of products that you may like, basedon your past shopping habits.
2
Utilize Social SharingPersonalize your application by incorporatingsocial networking. Offering social sharing andinvite options lets users incorporate theirsocial media profiles with your websiteexperience. It’s also great, free publicity foryour website.3
Utilize Social SharingA study conducted by SociableLabs
shows that 53% of users who clicked alink shared by a Facebook friend ended up
becoming a customer.353%
Optimize for MobileImprove your end-user experience on mobileby including shorter form content or give theoption for users to send offers via email.
By optimizing for mobile, you're creating apage that will be pleasant for your targetaudience, making them more likely to converton your site.
4
Optimize for MobileUsers get frustrated when they aren'tpresented with the information that they'reafter quickly and efficiently.
When content is wrong for the device, theuser will likely become a contribution toyour bounce rate, rather than an engagedvisitor.
4
Responsive DesignAny eCommerce company that wantsgood business in the mobile age mustinsure that their application is mobile-friendly. 5
Responsive DesignConsidering the end user is not only aboutconsidering content and applicationpresentation, but also responsive designsthat are able to work with any manner ofdevice.5
Still need more proof that personalization works?Here are some stats:
87% of consumersagree that there is more
to making purchasedecisions than
“identifying a need,exploring options, and
purchasing.”
68% of consumerssay that shoppingtoday is less aboutbrands or products
themselves and moreabout what they arefeeling and needing
73% of shoppers preferto do business with
brands that usepersonal information
to make their shoppingexperiences more
relevant.
87%
68%
73%
Learn how to identify ways you can increaseconversion rates for eCommerce with a few simple
application tweaks in our ebook:
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