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TRANSCRIPT
Take control of your digital presence
There are more than 60 websites that provide physician information online Are you doing all you can to monitor and protect your online reputation Do you knowhellip
bull All the places people can find your information
bull How to make changes if your information is incorrect
bull How heavily consumers trust online reviews
You canrsquot afford to leave your online reputation to chance Here are five steps for getting more value from your online reviews and protecting your online reputation
Find where your information lives and make sure itrsquos right
More than 3 million people each day search for a physician online When a patient enters a physicianrsquos name a condition or diagnosis into a
search engine physician review sites typically rank at the top of the page due to their high search engine optimization But the quality and accuracy of your information on these sites vary widely
STEP 1 Ensure that your basic contact information is accurate on the highest-ranked review sites (those at the top of the search results) and on Google Places
5 Ways to Maximize Your Digital Presence
Claim your profile on prominent physician data sites
Embrace Search Engine Optimization (SEO) by updating your profile on prominent physician
data sites This detailed information will make your practice more relevant and discoverable online for patients and referring physicians
STEP 2 Update all of your practice names subspecialties conditions treated procedures performed education training awards publications and insurance information
Build patient trust through personalization
When asked to describe a high-quality provider 59 of Americans focus on doctor-patient relationships and personality rather than on the delivery of care You are not just a specialty or star
rating Patients want to hear about what is important to you
STEP 3 Wherever possible make your online presence reflective of who you are and what you do Add individual statements about you and your practice Include a professional portrait and share evidence about your unique skills characteristics and care philosophy
Encourage patients to rate their experience
Most physician data sites include structured surveysmdashproviding patient experience scores and comments Yet on average physicians have less than 12 survey scores which cannot accurately
represent their practice Why do reviews matter Knowing what others have experienced gives us a good sense of what wersquore likely to experience Hanauer et al published a study in JAMA stating that 59 of the patients surveyed indicated that patient experience ratings are very or somewhat important in selecting a physician
STEP 4 Invite your patients to rate their experience on credible review sites More patient reviews will more accurately represent your overall patient satisfaction and help protect your reputation
copy Copyright 2015 Healthgrades Operating Company Inc Patent US Nos 7752060 and 8719052 All Rights Reserved
Refine and enhance your Healthgrades profile
Your online presence belongs in your hands A great place to start building your online brand is through Healthgradescom Healthgrades is the 1 online resource for comprehensive information about physicians and hospitals More than a million
visitors each day use the site to search compare and connect with physicians and hospitals that best meet their healthcare needs
STEP 5 Enhance your Healthgrades profile today to help patients learn what makes your practice unique
Medical ReferencesPew Internet Project Health Fact Sheet Pew Research Center 5 March 2015 httpwwwpewinternetorgfact-sheetshealth-fact-sheet
Pfeffer G MD Raising the Bar for Online Physician Review Sites American Journal of Orthopedics 201544(1)11 httpwwwamjorthopedicscomid=25336
Hanauer DA Zheng K Singer DC Gebremariam A Davis MM Public Awareness Perception and Use of Online Physician Rating Sites Journal of the American Medical Association 2014311(7)734-735 httpjamajamanetworkcomarticleaspxarticleid=1829975
Leslie J Patient Use of Online Reviews Industry View 2014 Software Advice 5 March 2015 httpwwwsoftwareadvicecommedicalindustryviewonline-reviews-report-2014
Finding Quality Doctors How Americans Evaluate Provider Quality in the United States The Associated Press and NORC Center for Public Affairs Research 5 March 2015 httpwwwapnorcorgprojectsPagesfinding-quality-doctors-how-americans-evaluateprovider-quality-
Claim your profile on prominent physician data sites
Embrace Search Engine Optimization (SEO) by updating your profile on prominent physician
data sites This detailed information will make your practice more relevant and discoverable online for patients and referring physicians
STEP 2 Update all of your practice names subspecialties conditions treated procedures performed education training awards publications and insurance information
Build patient trust through personalization
When asked to describe a high-quality provider 59 of Americans focus on doctor-patient relationships and personality rather than on the delivery of care You are not just a specialty or star
rating Patients want to hear about what is important to you
STEP 3 Wherever possible make your online presence reflective of who you are and what you do Add individual statements about you and your practice Include a professional portrait and share evidence about your unique skills characteristics and care philosophy
Encourage patients to rate their experience
Most physician data sites include structured surveysmdashproviding patient experience scores and comments Yet on average physicians have less than 12 survey scores which cannot accurately
represent their practice Why do reviews matter Knowing what others have experienced gives us a good sense of what wersquore likely to experience Hanauer et al published a study in JAMA stating that 59 of the patients surveyed indicated that patient experience ratings are very or somewhat important in selecting a physician
STEP 4 Invite your patients to rate their experience on credible review sites More patient reviews will more accurately represent your overall patient satisfaction and help protect your reputation
copy Copyright 2015 Healthgrades Operating Company Inc Patent US Nos 7752060 and 8719052 All Rights Reserved
Refine and enhance your Healthgrades profile
Your online presence belongs in your hands A great place to start building your online brand is through Healthgradescom Healthgrades is the 1 online resource for comprehensive information about physicians and hospitals More than a million
visitors each day use the site to search compare and connect with physicians and hospitals that best meet their healthcare needs
STEP 5 Enhance your Healthgrades profile today to help patients learn what makes your practice unique
Medical ReferencesPew Internet Project Health Fact Sheet Pew Research Center 5 March 2015 httpwwwpewinternetorgfact-sheetshealth-fact-sheet
Pfeffer G MD Raising the Bar for Online Physician Review Sites American Journal of Orthopedics 201544(1)11 httpwwwamjorthopedicscomid=25336
Hanauer DA Zheng K Singer DC Gebremariam A Davis MM Public Awareness Perception and Use of Online Physician Rating Sites Journal of the American Medical Association 2014311(7)734-735 httpjamajamanetworkcomarticleaspxarticleid=1829975
Leslie J Patient Use of Online Reviews Industry View 2014 Software Advice 5 March 2015 httpwwwsoftwareadvicecommedicalindustryviewonline-reviews-report-2014
Finding Quality Doctors How Americans Evaluate Provider Quality in the United States The Associated Press and NORC Center for Public Affairs Research 5 March 2015 httpwwwapnorcorgprojectsPagesfinding-quality-doctors-how-americans-evaluateprovider-quality-
copy Copyright 2015 Healthgrades Operating Company Inc Patent US Nos 7752060 and 8719052 All Rights Reserved
Refine and enhance your Healthgrades profile
Your online presence belongs in your hands A great place to start building your online brand is through Healthgradescom Healthgrades is the 1 online resource for comprehensive information about physicians and hospitals More than a million
visitors each day use the site to search compare and connect with physicians and hospitals that best meet their healthcare needs
STEP 5 Enhance your Healthgrades profile today to help patients learn what makes your practice unique
Medical ReferencesPew Internet Project Health Fact Sheet Pew Research Center 5 March 2015 httpwwwpewinternetorgfact-sheetshealth-fact-sheet
Pfeffer G MD Raising the Bar for Online Physician Review Sites American Journal of Orthopedics 201544(1)11 httpwwwamjorthopedicscomid=25336
Hanauer DA Zheng K Singer DC Gebremariam A Davis MM Public Awareness Perception and Use of Online Physician Rating Sites Journal of the American Medical Association 2014311(7)734-735 httpjamajamanetworkcomarticleaspxarticleid=1829975
Leslie J Patient Use of Online Reviews Industry View 2014 Software Advice 5 March 2015 httpwwwsoftwareadvicecommedicalindustryviewonline-reviews-report-2014
Finding Quality Doctors How Americans Evaluate Provider Quality in the United States The Associated Press and NORC Center for Public Affairs Research 5 March 2015 httpwwwapnorcorgprojectsPagesfinding-quality-doctors-how-americans-evaluateprovider-quality-