5 ways to leverage your connections on linkedin
TRANSCRIPT
LEVERAGE CONNECTIONS
5 WAYS TO
BY TENNILE COOPER
ON
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HAS IT BECOME A NEW PHENOMENON, WHERE
IT'S OKAY TO SPAM PEOPLE YOU BARELY
KNOW JUST BECAUSE OF A CONNECTION ON
LINKEDIN?
ASKING FOR A FR IEND
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IDEALLY, YOU WANT PEOPLE INTERESTED
IN YOU... (NOT TURNED OFF)If they like what they see on your LinkedIn page --they'll happily
skip off to your company website. There are levels to this
marketing thing.
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WHAT I'M ABOUT TO SHARE WITH YOU
CAN BE DONE ALONE But combined with your current marketing efforts they're
POWERFUL.
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QUALITY OVER QUANTITY
Listen, this is much more important than having 500+ connections.
Want to know how to leverage the ones you already have?
Keep reading...
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01 Post a YouTube video directly on
your feed for it to play
automatically.
SHARE STATUS UPDATEST IP :
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BE HELPFUL, NOT PROMOTIONAL
Share business updates and
insights that are helpful, NOT
promotional. Even when
sharing someone else's
content, put your spin on it. If
you just share an external
article with no commentary --
what's the point?
LinkedIn discovered, 20 posts
per month can help you reach
60% of your audience!
If you consistently pump out
content that inspires, educates
or adds value somehow. 100%
they will eventually try to
figure out who the hell you are.
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02Tips and How-to Articles (sorta
like this)
BECOME A LINKEDIN PUBLISHERTOPIC IDEA !
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BECOME A DEMI-GOD
LinkedIn Publisher used to be
red velvet roped off for high
profile figures (the Oprah's and
Deepak Chopra's). But now
anybody can post something
on there and become an
influencer. Post regularly.
Every time you publish
something new, your
connections get notified.
HELLO. And in that moment
you become a GOD.
Decide on a subject matter
(related to what you do) and a
schedule you can stick with.
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03 Create professional signatures
with WiseStamp
UNIQUE URL IN EMAIL SIGNATUREHACK ?
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THE PRIVATE HOTLINE
This is crucial if you network
often and email is your hotline.
This is a quick way for people
to get a synopsis of your work
experience & why they should
hire you.
If you don't direct people to a
specific place to learn more
about you, they'll learn on
their own and I'm guessing you
want to be in control of what
they find...don’t you?
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04"Great post!" is a lazy Suzy
comment
COMMENT/LIKE OTHER PEOPLE’S STUFF
*HINT
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DON’T BE A LAZY SUZY
Go through your timeline and
write insightful comments.
Notice the word, insightful, is
in bold? "Great post!" is not
insightful. Telling the author
your key takeaway or how it
has helped, IS .
Get out there and mix &
mingle. BUUUT, be strategic
about this. When you
comment and like on other
people's posts, it opens you up
to their connections.
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05This is one of those platforms
(SlideShare)
USE PLATFORMS CONNECTED TO LINKEDIN{FULL DISCLOSURE }
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CONNECTED NETWORKS
SlideShare is a great tool to
use with LinkedIn.
It's a way to educate your
audience through a PDF
slideshow (how-to guides,
visually stunning content,
explain your service/product
benefits) in an interactive way.
Easy uploads of your existing
PowerPoint on LinkedIn
connects it to SlideShare
instantly. FYI: you can add call-
to-actions in your SlideShare.
Put your unique URL on the
PowerPoint to link back to
your LinkedIn profile.
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action
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How To Leverage Your Connections On
LinkedIn Without Spamming Their InboxGET THE FULL STORY, HERE
@TennileCooper
