5 Ways to Grow andExpand Your BusinessThis Holiday Season

S H A W N B O D A Y

01. Give a Discount

A contest or coupon is a great way toengage with potential customers to retainrepeat business or start your marketingoff. A special offer in the form of a prizecan help to personalize your brand andattract your first business. You can takeadvantage of this time to make yourrecurring customers feel appreciated bygiving them a special deal in the form of athank you dinner or free shipping on anitem. Being creative with social media onFacebook and Twitter, and knowing yourcustomers will help you in this endeavor.

02. Partner withBusinesses or a LocalCharity

To attract local customers that go to otherbusinesses you can participate in a specialoffer where customers at each locationget a discount. Network with otherbusinesses by talking with yourconnections on social media like Facebook,LinkedIn or heading out “old school” to theneighborhood. You’re probably alreadyconsidering doing charity work, so whynot host an event at your business anddonate some of your proceeds to a goodcause.

03. Market yourBusiness at HolidayShows and Bazaars

To attract local customers that go to otherbusinesses you can participate in a specialoffer where customers at each locationget a discount. Network with otherbusinesses by talking with yourconnections on social media like Facebook,LinkedIn or heading out “old school” to theneighborhood. You’re probably alreadyconsidering doing charity work, so whynot host an event at your business anddonate some of your proceeds to a goodcause.

04. Make an App foryour Business to Marketto the SmartphoneGeneration

Making your product accessible on theinternet is a no-brainer, but theconvenience of having it readily availableon the front of your clients’ smartphoneswill give you much more visibility andrecognition. Giving discounts or points tocustomers with the app that refer othercustomers will help to grow your business.

05. Create a Blog

Having a blog will help to display yournew items and keep customers updated ondiscounts. The expectations of yourmembers that you’ll regularly display newitems will keep you motivated to investenergy on a day-to-day basis. This is agood place to build a fan club.