WAYS TO GIVE YOUR FRANCHISE

5A PERSONAL TOUCH

Running a small business with the support of a franchise is a great entry point for budding

entrepreneurs.

Being part of a franchise system means you can explore your personality without changing the core branding. However, make sure you run your ideas

past your franchisor before you implement them - you never know, they might be adopted

business wide!

BEFORE YOU BEGIN

1. GET INVOLVED IN COMMUNITY ACTIVITIESParticipating in clean up days, community forums and events establishes your franchise as a socially responsible business.

With 55% of global consumers willing to pay extra for a product or service from a company committed to a positive social impact*, these initiatives improve your community standing and ultimately boost your bottom line.

*http://www.nielsen.com/content/dam/nielsenglobal/apac/docs/reports/2014/Nielsen-Global-Corporate-Social-Responsibility-Report-June-2014.pdf

2. START INCENTIVISINGWhat motivates your staff to go above and beyond

expectations?

Developing staff incentives that are specific to the needs and wants of your team will provide them

with the personalised recognition they deserve.

Create rewards that focus on the things they like, send out personalised cards during Christmas and be sure to

celebrate their birthdays.

3. DECORATE THE STAFF ROOMThe break room or staffroom is an oasis for you and your team, so decorate in a way that reflects the culture of your business.

Putting up photos from the last staff party, providing the basics - like tea and coffee - and even ensuring there's a few treats on hand (like a biscuit jar) will help to reflect a culture that makes your business unique.

4. EXCEED CUSTOMER EXPECTATIONSEstablishing your franchise as the business to go to for the

best customer service gives you a point of difference and ensures ROI.

Go above and beyond the customer service set by your franchisor by applying your unique attributes to the way

you serve your customers. It could be challenging your staff to remember every customer's name or always asking

questions outside of what they want to order.

Dealing with customer issues face-to-face will also establish trust and an enduring relationship.

5. START TALKINGAs a small business owner you'll have a vested interest in industry trends and innovations.

Being part of industry-related discussion groups across LinkedIn and specified web forums will allow you to connect with other small business owners and share your opinions and learnings from your personal career.

If you're interested in running your own business but with the support of a

franchise, email franchise@rolld.com.au