5 ways to get more contacts from your free avvo profile
TRANSCRIPT
5 ways to get more contacts from your free Avvo profile
• Why consumers choose Avvo
• 5 free ways to get more contacts with your profile
• Practice area & contact information
• Professional headshot
• Your resume
• Reviews and endorsements
• Participate in Q&A
• Q&A
Agenda
Why consumers choose Avvo
• Each month over 8 million visits ultimately connect 650k consumers and lawyers.
• Helps consumers make smarter legal decisions by providing them with transparency and simplified access to legal information and services.
• Helps lawyers grow their business by providing a free marketing platform as well as paid marketing solutions.
About Avvo
Avvo is committed to providing actionable legal information to consumersand that in turn helps lawyers get more business.
Q&A forum
Legal guides
Blog
50%Avvo visitors that have an urgent legal need
$8BAvvo delivers 8 billion in revenue to lawyers annually
Avvo helps lawyers…connect with prospective clients through a
free marketing platform
And…grow their practice throughpaid advertising solutions
5 free ways to get more contacts from your
Avvo profile
• Enter practice area and contact information
• Add a professional headshot
• Fill out your resume sections
• Request reviews and endorsements
• Answer consumer questions
5 free ways to get more contacts from your Avvo profile
Think strategically aboutyour practice area pie
65%of potential clients say that practice area is the most
important factor when choosing an attorney
Update your contact information
Make sure prospective clientscan contact you
Add an awesome headshot
17xProfiles with headshots generate 17x more contacts
than profiles without headshots
Headshots say a lot about you
• Professional
• Educated
• Approachable
• Friendly
Do you appear…
• Quick to judge
• Too serious
• Lackadaisical
Or…
Not awesome headshots
Awesome headshots
Update your resume sections
100% +Strong profiles generate 100% +more traffic than weak profiles
• Licensing
• Awards
• Education
• Work experience
• Associations
Update your resume sections
Strong Profile Weak Profile
At minimum, add your first andmost recent awards
Request client reviewsfrom your profile
12xAttorneys with just 1 review are 12x
more likely to be contacted
88%of consumers say they trust online reviews
as much as personal recommendations
How would you feel if your attorney asked you for a review?
Sure, It
’s the
norm
Okay,
but is
a litt
le str
ange
No, no
t app
ropria
te
Depen
ds
74%
10% 8% 8%
Review email example
Subject line:
Leave Us Your Feedback
Thank you for your business. We’ve found that online customer reviews are both helpful for consumers seeking legal help and for firms like ours that strive to provide exceptional service for our clients. We would truly appreciate an online review from you!
Avvo is a legal site for consumers that allows login by Facebook, Twitter, Google, LinkedIn or your own email and it easily allows you to post a review anonymously…
Responding to negative reviews
116%People who read a negative review with a good response are 116% more likely toPurchase than if there is no response
3 tips for a good response
• Take a breath
• Apologize
• Take it offline
3 tips for a good response
Get peer endorsements
90%say online reviews impact their decisions
Answer questions in Q&A forum
50%of these visitors have an urgent legal issue
Demonstrate the traits consumers want
Assertive
Experienced
Knowledgable
40%
73%
83%
Not so much…
10xmore contacts for attorneys whoanswer 15+ questions on Avvo
3 reasons to use the JD App
• Be first to answer• Leverage down time• Keep your profile updated
Leveraging down time…
• Waiting for spouse to get ready• Lengthy partner meetings• Your car is being detailed
Google searches (SEO)
Top factors in decision to hire
• Responsiveness
• Track Record
• Respected in Legal Community
• Cost
• Personality
Top factors in decision to hire
Lawyernomics Resource Center
• Free ethics CLE webinars
• Actionable legal marketing and business blog articles
• Schedule of upcoming events and annual Lawyernomics conference
Lawyernomics Resource Center
Subscribe at lawyernomics.avvo.com
• Avvo drives $8B per year to attorneys
• Headshots increase contacts by 17x
• 1 client review increases contacts by 12x
• Participation on Avvo increases your exposure in search engines
Key takeaways
Questions?
Stay in touch • Sheilin Herrick Director of Legal [email protected]
• Customer Care [email protected]
• Sales [email protected]
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