Whitepaper

Ready To Make Your Marketing Viral? www.CrowdFactory.com (888) 801-9197

5 Way s t o En c o u r a g E

cu s t o m E r s t o sh a r E yo u r

co n t E n t

Others who ampflied their social with Crowd Factory include:

by Sanjay Dhalokia“Whatever your methods, find a way to incorporate a social element into every marketing campaign you run by finding compelling reasons for people to share. That’ll make every dol-lar you spend on marketing look like two.”

Engage,

Gone aremoney oproduct became There areads only time. Whthe handinviting ctheir socyou to crmarketin Here aremotivateused Crothe bran

#1 – Turn

People loconsumeMicrosofon videothat Micrtheir frieincreasintraffic.

, Integrate

e the days oon new and iwas. Somewnothing mo

e lots of stu about 20% hat to do whd? Stop talkicontent and cial footprintreate a varieng pieces.

e five creative your existinowd Factoryds that have

n Sharing Int

ove to compers to share ft was launch

os submittedrosoft addednds and con

ng their over

and Motiv

of outbound mproved w

where alongre than nois

dies now th of the time hen your besng and let y empower tt. Crowd Facety of social

ve ways to inng brand fan

y Social Came embraced

to a Game

pete – and tyour contenhing Window

d by high schd was a socinnections torall chances

ate: Five W

marketing, ays to bomb the way tha

se in the ma

hat have con – but, they st customeryour customhem to showctory’s Socia offers that y

ntegrate socns and creat

mpaign to po social and a

hey love to nt and bringws 7, their ‘Shools trying ial layer that

o come back of winning.

Ways to Get

when compbard you witat outboundilbox and th

nfirmed what trust recoms are turningers do the tw their love al Campaignyou can eas

cial into all ote new onesower the croare getting i

win. That co lots of newSchool Pride to win a cot allowed vo

k and vote fo As a result

t Fans to M

panies used th messagin

d messaginghe inbox and

t we all suspmmendations

g their headtalking inste for your bran suite of apsily integrate

of your marks in the procowd. There’it right.

ompetitive, w folks back e’ campaignmputer lab

oters to use or their favot, they saw a

Market for Y

to spend long of how fag that used td earned the

pected – cons from peersds and tellingead. Create and by shar

pplications ae into your e

keting effortcess. All of t’s a lot to be

gaming inst to you. Forn asked web makeover. to the socia

orite entry asa nearly 75%

You

ots of time aantastic theito be effecte label “spam

nsumers trus 80% of theg you to talremarkable ing it across

and tools alloexisting onli

ts, engage athese exampe learned fro

tinct can drivr instance, wb visitors to v The new twal graph to gs well – ther

% uplift in ne

nd r ive m.”

ust e k to s ow ne

and ples om

ve when vote

wist get reby ew

Another case in point, the band Hanson recently ran a campaign that asked fans to share content about their tour and rewarded them with concert tickets and merchandise packs. Everyone who registered had a chance to win the concert tickets and the merch packs, but the top prize--a personalized video from Hanson--was reserved for the one fan who generated the most traffic back to the site. That’s something that fan will be bragging about for a long time.

From prizes for top sharers to offering multiple entries into a sweepstakes, adding a competitive element to your campaign can dramatically boost results.

#2 - Identify, Recognize and Reward Superfans

Up and coming bands have had “street teams” for decades--superfans who are willing to walk the streets to get the word out about their favorite band by handing out flyers to anyone and everyone. Street teams still exist, but they now exist online, and the club isn’t exclusive anymore nor is it limited to the music industry. Whether you’re selling music or lipstick your superfans can help you sell it if you just give them the chance. If you were to run a social campaign and track the users who shared content out and drove traffic back to your site you would see that a relatively small number of fans are responsible for a very large percentage of your traffic. These are your superfans, and should be recognized and rewarded for the influence they have every time they talk about you and your brand. Superfans will camp in line for days to be the first to see your movie premiere, line up outside a bookstore at midnight to buy the first copy of your book at 12:01am, and proudly tell all of their friends they’re doing it. Crowd Factory’s Social Campaign allows you to track your influencers so you know exactly who your superfans are and what their reach is. Superfans aren’t necessarily motivated by discounts; they’re motivated by their status and the influence they have on the brand and other fans. How do you get your fans to engage and amplify your message when everyone else out there is offering them the same thing? Give them a reward and make it personal. Stiletto recording artist Tally Hall were looking for a way to promote their new album “Good and Evil” and the supporting tour, so they turned to Crowd Factory to create a referral offer that would help them help their fans get the word out. They simply asked their fans to share out news of the new album and tour in exchange

for entries into a contest to win a prize. Not just any prize, but a 30-second personal theme song written and recorded by Tally Hall specifically for the winner.

#3 - Appeal to Their Altruism

People are more likely to share something if they feel like something good will come out of it. Molson recently crafted a campaign that appealed to the sense of altruism in all of us and raised brand awareness while doing it. The Canadian Red Leaf Project campaign was launched to boost volunteering for parks projects across Canada and plant 100,000 trees. The ask was this: volunteer for a parks project, and earn free concert tickets. No time to volunteer? No problem. Click a button to plant a virtual tree and Molson will plant a real tree for you.

Remembblood?” trigger timpact. Umany po Enter thewebsite blood doget to doand sharencourag

#4 - Give

Every cusomethinhis latestFacebooBut PitbuSuperfanoffered avisit the

ber when the The hope whem to go gUnless you w

otential dono

e concept ofalerting peoonations, beonation sitese the “Recoge others to

e Them Som

stomer wanng exclusivet CD Planet

ok or Twitterull didn’t stons, that relata challenge: website you

e American was that somgive blood twore that stors. Your inf

f the status ople to the fecause the ws. Red Cross

overy Blood o do the sam

mething Excl

nts to feel spe. Sony MusiPit. The dea

r you could lop there, betively small g share the c

u unlock thre

Red Cross umeone else w

hemselves. icker to a mfluence is on

badge. Thefact that theweather had s encourage Donor Wint

me.

usive

pecial, and oic artist Pitbal was this, iflisten to the

ecause he kngroup of fanontent out tee bonus tra

used to givewould see yoIt was a goo

massive socianly as big as

e American Re huge winte made it imped people toter Weather

one way to mull used socf you shared

e CD online new that thens that geneto your frienacks.

e out little stou wearing tod idea at thal function y your reach.

Red Cross raer storms of possible in so donate blor” badge acr

make them fcial sharing td a messagebefore the g

e real powererates the mnds and if th

tickers that sthat sticker he time, butou probably.

an an article 2011 had resome areas food as soonross their so

feel special to generate e from his wgeneral pubr lies in the h

majority of thhree of them

said “I gave and it wouldt had limitedy didn’t imp

e on their educed theifor donors t

n as they couocial networ

is to give th awareness

website on blic could buhands of thehe buzz. So, m come back

e d d act

ir to uld ks to

hem for

uy it. e he k to

#5 – Let Them Co-Create Value

People will mobilize when lots of folks can get a benefit. With the advent of DIY group deals, you can create campaigns where everybody wins if they get their friends to do something together. Giving fans the ability to choose which version of a product should be offered, or to vote for the discounts or special offers they want to receive, helps ensure they’ll share it. For example, HarperCollins’ Bookperk website, which keeps readers up to date on new books and special deals, lets members select which books will be offered at a discount. Once members have chosen a book, they have the option to log into Facebook and share their selection with friends, therefore spreading the word about the discount.

Another great example comes from pop icon, Britney Spears. When Sony Jive Records decided to launch Britney’s most recent album, “Femme Fatale”, they decided to give her fans the opportunity to create their own exclusive access – and market the album in the process. Visitors to Britney.com saw an offer to pre-order the album and share the offer with their friends. If fans got 10 or more of their friends to visit Britney.com, they got a 20% off promo code for the entire Britney catalog.

Over 30%fatale de

Know Yo

Crowd FapplicatiDeals to deployedecommeoptimizeMcAfee, businessyou. Vis

Contact

w F F

% of all traffebuted at #1

our Crowd a

actory is theons allow co Sweepstaked to any marce sites, an

e these prog Sony Recores. Call us ait us at crow

Us Today!

www.CrowdFollow us on Tan us on Fac

fic to Britney on the Billb

nd Amplify

e leader in companies toes and morerketing chan

nd more – algrams in realrds, and Moand find out

wdfactory.co

Factory.comTwitter cebook

y.com at lauboard charts

It

crowd-poweo easily embe -- into any nnel -- includlong with pol-time. We wlsonCoors, at how you gom and click

m

unch came ths.

ered marketied social ele marketing eding Faceboowerful, builwork with a gas well as met your cust

k on “Get St

hrough this

ing applicatements – froexperience. ook pages, elt-in analyticgrowing list

many small antomers and arted Now”

channel – a

ions and anom Flash De These appemails, regiscs to track, mt of the top nd medium prospects t

” – we’d love

nd Femme

alytics. Our eals to Groulications canstration pagmeasure andbrands like sized o market foe to talk to y

up n be es, d

or you!