5 ways to boost mission awareness
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SAHL COMMUNICATIONS, INC
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Boosting Your Mission Awareness
January 17, 2017
Your mission: It's why your company exists -- its reason for being. It's why you do what you do, day after day. You may have developed your company's mission statement through workshops or long meetings; you may even have done research or brought in consultants to help. At the end of the process, you came up with a statement that says who you are and what you do. And now, after investing all that time and energy into crafting it, you need to find ways to make it relevant to the day-to-day life of your company. This slide presentation is designed to give you five (5) ways to boost mission
awareness.
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Live the Mission YourselfIf you don't want that mission to fade into the background as just another bit of corporate jargon, you need to find ways to keep it alive. And that starts with you, personally, as a leader of your company. Whether on posters or Post-Its or messages you write to yourself on your shower walls, find ways to remind yourself constantly that the mission statement you wrote together needs to guide pretty much every single thing you do while you're working. If you find day after day that it's getting difficult to line up your work with your mission, then it's time to examine if the mission needs revising to reflect your actual priorities -- or if your company needs revising to better reflect its mission!
• Examine Your Mission. Does it need to be revised?
• Keep it alive in your day-to-day leadership actions
• Constantly remind yourself• If your mission is on target is your
company?
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Demonstrate the Mission to ClientsIf you were to ask your customers or clients what your company's mission is, what would they say? Even if you don't have the mission plastered all over your packaging, business cards, or website, would they still be able to figure out all of the key aspects of your mission, just from their interaction with you?
• Use Surveys, Focus Groups, interviews with clients to see if your mission is apparent
• Even when it's unspoken, your mission should shine through every interaction. And if it doesn't -- or, worse, if parts of the customer's experience run counter to your mission's goals -- that's a great place to start improving your customer interactions.
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Hire People Who Fit the Company MissionThis is your best bet for finding employees who will love working for your company, who will stick around, and who will give you their very best work.
• Starting with resumes and cover letters, search for individuals whose interests and passions match with the goals you're trying to achieve as a company.
• Continue looking for this through the interview process, to see how authentically their big priorities match with your company's.
• The time they spend at your company is a big investment on the part of your employees. If they feel that the effort they give you is also helping them fulfil their own professional reasons for being, they will be among your happiest and most fulfilled employees.
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Aspects of the Mission Engage Employees Maybe you've had some employees on staff since before you created your mission. Or maybe the energy of some of your new employees seems to be flagging. As a company leader, you can make a difference by helping connect those employees with the parts of your company's mission that best speak to them.
• Work with employees to find out how or why their passions fit with the company
• Work closely to align employees interest with your mission
• Be strong enough to let go of an employee if their mission clashes with the company mission
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Listen to Your Employees and ClientsInevitably, logistics and crises and distractions will pull your company away from its mission, no matter how lofty your goals or how dedicated you are in pursuing them. Your employees and your customers will probably notice this before you do, because they're the ones most affected by it.
• Create a culture where feedback is encouraged
• Embrace each idea from a positive outlook• Encourage suggestions to move the mission
forward• Get buy in from employees and clients on
new developments and how they fit your mission
