5 ways organizations get elearning wrong

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5 Ways Organizations Get eLearning John Schulz [email protected] http://www.learningwonderland.net

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I delivered this presentation at the 2009 Chicago eLearning & Technology Showcase. The issues were identified through an informal survey posted to several social networks. Participants were asked to identify one way their organization got elearning wrong - that is, to identify one 'thing' that threatened the success of elearning deployment within their organization. Many of the responses were rather tactical - the specific way a particular course was designed, the particular tool used, etc. All of the responses, however, pointed to one of five strategic issues. Those are explored here, and were supported by research/comments from a number of industry sources. This presentation really calls for a slidecast, as the presentation was designed to be very conversational. As a result, the slides are somewhat thin on text. Until a slide cast can be created, please feel free to write me with questions. Again, many of the ideas represented here are not original thought. I try to reference these sources on the slides as appropriate. Please let me know if I missed someone.

TRANSCRIPT

Page 1: 5 Ways Organizations Get eLearning Wrong

5 Ways Organizations Get eLearning

John [email protected]

http://www.learningwonderland.net

Page 2: 5 Ways Organizations Get eLearning Wrong

My Disclaimers

• I don’t have all the answers – see chart.

• Beware of Urban Legends.

• Don’t be offended.

http://www.flickr.com/photos/nickwebb/

Page 3: 5 Ways Organizations Get eLearning Wrong

Who is this guy?

Page 4: 5 Ways Organizations Get eLearning Wrong

Data Sources

• Poll of social networks• Twitter• LinkedIn Groups• LearnTrends

• Research on Internet

• Review of Books

Created at: http://sxoop.com/twitter/

Page 5: 5 Ways Organizations Get eLearning Wrong

Agenda

Visual agenda image created in Wordle at: http://www.wordle.net/

Page 6: 5 Ways Organizations Get eLearning Wrong

Let’s Play!

Flash version of Family Feud from: http://www.theblog.ca/familyfeud

Page 7: 5 Ways Organizations Get eLearning Wrong

Lack of Vision

http://www.ferrabyling.com

Page 8: 5 Ways Organizations Get eLearning Wrong

Strategy guides your way forward.

http://www.ferrabyling.com

Page 9: 5 Ways Organizations Get eLearning Wrong

Alice on Strategy

“Would you tell me, please, which way I ought to go from here?”

“That depends a good deal on where you want to get to,” said the Cat.

“I don’t much care where–” said Alice.

“Then it doesn’t matter which way you go,” said the Cat.

”–so long as I get SOMEWHERE,” Alice added as an explanation.

“Oh, you’re sure to do that,” said the Cat, “if you only walk long enough.”

http://www.flickr.com/photos/cygnoir/

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Strategy:

Creates a shared mental model by answering questions like:

• Are we doing the right work?• What should we be doing?• How will our work be done?• Is our work having an impact?• How will we sustain our efforts?

All products copyright Sears Brands, LLC

Page 11: 5 Ways Organizations Get eLearning Wrong

Strategy guides your decisions

Performance and Behavior Change

Skill Building and Application

Information and Awareness

$$ $$$ $$$ $ $ $

Image adapted from Allen Communications presentation

Page 12: 5 Ways Organizations Get eLearning Wrong

Performance and Behavior Change

Skill Building and Application

Information and Awareness

$$$ $$ $$$$$$

Strategy guides your decisions

Image adapted from Allen Communications presentation

Page 13: 5 Ways Organizations Get eLearning Wrong

See things differently.

http://www.flickr.com/photos/yellowcloud/

Page 14: 5 Ways Organizations Get eLearning Wrong

Problems are not created equally.

KnownChaos

Complex Knowable

Cynefin Framework

Single or multiple actions to stabilize situation

Multiple small and diverse interventions to create options

Analytical techniques to determine facts and option range

Standard processes with review cycle and clear measures

Adapted from http://en.wikipedia.org/wiki/Cynefin

Page 15: 5 Ways Organizations Get eLearning Wrong

People learn differently.

Expert

Proficient

Competent

Advanced Beginner

Novice

IntuitionRelevant

Focus

Part ofSystem

RulesConsidersEverything

DetachedObserver

Dryfus Model of Expertise From Pragmatic Thinking and Learning, by Andy Hunt

Page 16: 5 Ways Organizations Get eLearning Wrong

Learning is not an event.

Time

Perf

orm

ance

Satir Change Model Adapted from Clark Quinn http://blog.learnlets.com/

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Change comes slowly

http://www.astd.org/TD/Archives/2009/August/0908_Learning_Gets_Social.htm

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Environments fuel learning.

http://www.internettime.com/2008/04/learnscaping/

http://blog.learnlets.com/?p=1033http://www.bersin.com/

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Innovate or become irrelevant

Kathy Sierra, via Mark Oehlert

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The Long Tail expands your options

http://www.flickr.com/photos/briansolis/

Page 21: 5 Ways Organizations Get eLearning Wrong

The Dilema or the solution?

http://www.claytonchristensen.com/

http://web.mit.edu/6.933/www/Fall2000/teradyne/clay.html

Page 22: 5 Ways Organizations Get eLearning Wrong

Ignoring Science

http://www.flickr.com/photos/fenix_21

Page 23: 5 Ways Organizations Get eLearning Wrong

Learning Theory

• NOT ADDIE!• Instructional approaches to influence

learning.• Sensory stimulation theory• Reinforcement theory• Cognitive-Gestalt approaches• Cognitive Theory of Multimedia

Learning• Holistic learning theory• Facilitation theory• Ausubel’s Learning Theory• Experiential learning• Action learning• Social Learning Theory• Gagne’s Nine Events• Connectivism• Others?

http://www.flickr.com/photos/jamesbt

Page 24: 5 Ways Organizations Get eLearning Wrong

Methods evolve from theory.

case studies

assessment simulation

role-play

demonstration

practice

instruction

coaching

briefings

games

feedback

reading

lectures

discussion

collaboration

work experience

projects‘work’ visits

questioning

research

reflection

networking

observation

consultation

sharing

performance support

exploration

discovery

ASTD Models for Learning TechnologiesAdapted from http://clive-shepherd.blogspot.com/

Page 25: 5 Ways Organizations Get eLearning Wrong

Cognitive Science

• Capacity of Working Memory• Attention• Storage in Long Term Memory

• Thinking• Meaning• Vision Rules

• Retrieval from Long Term Memory• Physical Movement• Experience

http://images.wellcome.ac.uk

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Reading builds base knowledge

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http://blog.cathy-moore.com/2009/06/no-time-for-design/

The Decline of Design

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Pressure has skewed our effort

http://www.wordle.net/

Page 29: 5 Ways Organizations Get eLearning Wrong

where it mattersFocus

http://www.wordle.net/

Page 30: 5 Ways Organizations Get eLearning Wrong

Delivery Media are driven by tools..

performance support

books

podcasts/vodcasts CDs

streaming media

tapes

web pages

DVDs

simulators

downloadable documents

chat rooms

instant messaging

email

forums

social networks

wikis

web conferencing

blogs

telephone

teleconferencing

SMS

workbooks

ASTD Models for Learning Technologies

TV

voicemail

RSS

Adapted from http://clive-shepherd.blogspot.com/

Page 31: 5 Ways Organizations Get eLearning Wrong

Tools will come and go.

http://allanjosephbatac.com

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Design Tips

• It is not about us!• Exercise the principle of least assistance.• Start with good beginnings.• Focus on activity, not pages.• Need to know, not nice to know.• Be aware of meaning.• Know what you’re measuring.• Respect people’s time.

http://www.flickr.com/photos/aldoaldozFrom blog response by Steve Flowers (@xpconcept)

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Lack of Value

www.astd.org/TD/Archives/2009/July/0907_NewFinishLine.htm

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Align measurement needs

http://www.astd.org/TD/Archives/2009/August/0908_Measuring_What_Matters.htm

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Look beyond content

0

5

10

15

20

25

30

35

Other Creating Tools & Systems

Strategic Planning

Managing Courses & Programs

Evaluating Outcomes

Delivering Content

Creating Content

http://www.elearnmag.org/subpage.cfm?section=research&article=5-1

Aspect of eLearning respondent organizations will focus onover the next few years.

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Value Creation

Value is driven by expertise

Opportunity to Support Business

Impact of Solution

Investment in Prof Dev

Support of Business Leaders

Talent Acquisition

Solution Addresses Problem

Depth of IDKnowledge

Critical Thinking

Page 37: 5 Ways Organizations Get eLearning Wrong

Unsupportive Culture

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Support Learning

• Develop Meta Skills• Support Technical Skills• Provide Time• Interruption Free Zones

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http://www.flickr.com/photos/hermes-

Page 39: 5 Ways Organizations Get eLearning Wrong

Choose to have impact.