5 videos social media marketers can shoot in under an hour
DESCRIPTION
http://www.reelsocialmedia.com - In this presentation, we cover five videos that social media marketers can produce in under an hour. We originally gave this presentation to Social Media Breakfast Austin.TRANSCRIPT
5 Five VideosThat You Can
Shoot In UnderAn Hour
Book Reviews
Interviews
Testimonials
Screencasts
How-to’s
1.
2.
3.
4.
5.
If all you have is a hammer…
…everything looks like fingers.
So what?
Be bold.Create.
Connect.
53%Forrester Research, “The Easiest Way to a First-Page Ranking on Google”, January 8, 2009
45%Techcrunch, “Context is King: How Videos are Found and Shared Online”, January 30, 2010
28%ReelSEO.com, “YouTube Search Accounts for Nearly 28% of all Google Searches ”, January 18, 2010
2x
Reel Social Media, “Increase Conversion Rates By 2x-6x With Online Video”, September 2, 2009
6x
What do I say?
Know your audience…
What do you want them to feel?
What do you want them to do?
Book Reviews
Book reviews are a dialogue between you and the author.
Choose The Right Book
Be genuine
Transcribe
Keep it short
Publishers activelycourt book reviewers
http://www.flipthefunnelnow.com/
Everybody wins.
Don’t be afraid of your face
Interviews
Remove the fourth wall.
Your coworkersare interesting
Blend
Industry
Breaking News
Stay on target
Testimonials
Take charge
I am here
to make
you
look good.
Screencasts
Educate
Workflow
It’s about you.
How-To Videos
Be
Kevin
Brake
Be bold.Create.
Connect.