5 UNTAPPED STRATEGIES of EARLY ADOPTER

MARKETINGReaching Early Adopters Through Motivational Triggers

read the entire blog post at: http://bit.ly/5Untapped

EARLY ADOPTERS ARE MOTIVATIONALLY:

Trend Setters

Seekers

Intellectual

Risk Takers

Easily Bored

EARLY ADOPTERS ARE NOT MOTIVATED BY:

Benefits or Features

Inspired by “Dumbed Down” Marketing

Public Recognition Outside of their Community

EARLY ADOPTERS VALUE INTELLECTUAL STIMULATION

Engage the mind

Better yet, engage the mind and body

Intellectually stimulating puzzles and quizzes

Teach, don’t preach

#1

EARLY ADOPTERS HAVE HIGH “FEAR OF MISSING OUT”

#2

Want to be viewed as at the “front” of the loop

Want to be the gateway of discovery to their friends

EARLY ADOPTERS ARE ATTRACTED TO ART, EMOTION, ADVENTURE

#3

The tactile, design, interactive experience matters

Enjoy seeking, searching, discovery

THE “WHY” SERIOUSLY MATTERS#4

Look for the deeper meaningThe cause, the movement, the reason

early adopters are inspired by change, creativity, design, new ideas

EARLY ADOPTERS AREN’T ALWAYS EXTROVERTS#5

Social “attention” in public way not a motivator

Their social community matters most

Deliver their own message, their way

.COM

Want more strategies on startup marketing?