5 types of stories to share on social media

5 TYPES OF STORIES TO SHARE ON SOCIAL MEDIA

STORYTELLING SUMMER SCHOOL

WITH JULIA CAMPBELL

This Photo by Unknown Author is licensed under CC BY-NC-SA

WELCOME STUDENTS!

What is Storytelling Summer School?

• 6 weekly Facebook Live videos with actionable ways to use storytelling to raise awareness and funds for your nonprofit;

• Freebie downloads, checklists, planners, and more;

• Invitation to the Private Facebook community, where you can exchange ideas with other nonprofit professionals and ask for my personalized advice.

Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school

LESSON PLANS

• Week 1: 5 types of stories to collect and to share on your digital channels (website, email, social media) during your next fundraising campaign

• Week 2: How to craft stories that will take your community from passive to PASSIONATE

• Week 3: Solutions to the 6 biggest digital storytelling challenges faced by nonprofits

• Week 4: 10 specific ways to use digital storytelling in your next fundraising campaign

• Week 5: How to fill in a Digital Storytelling Calendar to stay on track and never run out of ideas

• Week 6: Battle-tested tools to rock your digital storytelling


STORYTELLING SUMMER SCHOOL IS SPONSORED BY

Storytelling in the Digital Age: A Guide for Nonprofits

Now available on Amazon!

More info: http://amzn.to/2vF5RPF


WHAT WE WILL COVER TODAY

• The 5 best types of stories to share on digital channels (website, email, social media) during your next fundraising campaign

• Client story

• Staff story

• Volunteer story

• Donor story

• Community story

• Examples from different nonprofits using these stories in their digital storytelling campaigns


GET THE STORYTELLING COLLECTION WORKSHEET

• Storytelling Summer School students – keep an eye out in your email as you should have received it, and it has also been uploaded to the Facebook Group in Files.

• You can also download it by going here: http://jcsocialmarketing.com/storyworksheet/


WHY 5 TYPES OF STORIES?

• Modern fundraising campaigns have multiple touchpoints, especially in the online space.

• You need to collect multiple stories to share during your next fundraising campaign.

• Telling several different types of stories about your work, staff, volunteers, community, and beneficiaries will address any knowledge gaps between the organization and the supporter.


LIST OUT THE 5 TYPES OF STORIES.

• In my experience, there are 5 very compelling types of stories that all nonprofits have to share to explain their work and its impact:

1) Client story

2) Staff story

3) Volunteer story

4) Donor story

5) Community story


#1 – CLIENT STORY

• This type of story is not actually about your nonprofit at all!

• They are about lives that have changed and the ways in which the world or community have been improved.

• Can feature data points (“We served 1500 meals to hungry families this year”) but are not data-driven.

• Focus should be on the impact of your organization, not on the program or service you provide. Benefits not features!


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#2 – STAFF STORY

• Even if you only have one part-time staff member, they have a fantastic story to share.

• A common riff on the Staff Story is to share the personal journey of the founder or founders of the nonprofit: What need did they see in the community? What struggles did they endure? Why did they do it?

• Choose the staff member wisely – they must be enthusiastic and willing to share their story publicly, with gusto!


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#3 –VOLUNTEER STORY

• If you are like most nonprofits, your volunteers are the heart and soul of your organization.

• You can pull a great Volunteer Story from the person who comes and licks envelopes for your annual appeal, to the president of your Board.

• The key with a great Volunteer Story is the passion and excitement that the person brings to their role and to the organization.


#4 – DONOR STORY

• I’m sure your donors want to know that you value them for their contributions.

• They also want to hear from you during other times of the year – not just when you want money.

• Your donors are low-hanging storytelling fruit. They know you and like you enough to give you their money!

• Donors, especially directors of large foundations and major gift donors, like to hear from other people that run in the same circles. Having another donor vouch for you is a very powerful form of social capital.


#5 – COMMUNITY STORY

• You may not have a well-known celebrity touting your cause, but well-known community members can work just as well. Think of the major, state senator, chief of police, local news anchor.

• The key is “social proof” – getting a story from someone that people in your community know and trust.

• Another good resource for Community Stories are your partners – other organizations that you work with to provide programs and services. You can’t do it alone, so why not ask others to vouch for your great work, and you can do that for them in return?


HOMEWORK

• Commit in the next 48 hours to making a list of 5 stories that you can collect and craft to share during the storytelling campaign.

• In addition to that list, think of 5 people that you can speak to that may be willing to share their story. NOTE: All 5 can be from one category, or 2 can be from one category – do not think that you have to have an even representation from all categories.

• Fill out the Storytelling Collection Worksheet – get it here: http://www.jcsocialmarketing.com/storyworksheet


LESSON PLANS

Week 1: 5 types of stories to collect and to share on your digital channels (website, email, social media) during your next fundraising campaign

• Week 2: How to craft stories that will take your community from passive to PASSIONATE

• Week 3: Solutions to the 6 biggest digital storytelling challenges faced by nonprofits

• Week 4: 10 specific ways to use digital storytelling in your next fundraising campaign

• Week 5: How to fill in a Digital Storytelling Calendar to stay on track and never run out of ideas

• Week 6: Battle-tested tools to rock your digital storytelling


STORYTELLING SUMMER SCHOOL IS SPONSORED BY

Storytelling in the Digital Age: A Guide for Nonprofits

Now available on Amazon!

More info: http://amzn.to/2vF5RPF


5 types of stories to share on social media

Government & Nonprofit