5 trends to fuel your marketing success
TRANSCRIPT
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Despoina StefanoudakiSenior Manager
Professional Services, IMC
5 Trends to Fuel Your Marketing Success
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22%of consumers say the average retailer understands them
IBM and Econsultancy - 2015IBM Marketing Cloud
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IBM and Econsultancy - 2015
81%of companies say they have or are close to having a holistic view of their customers
The Great Customer Experience Divide
IBM Marketing Cloud
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%the marketing messages from companies are “usually relevant”
21IBM and Econsultancy - 2015
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Source: Ipsos OTX/Google Holiday Shopping Intentions Survey Wave 1: (Q11). In which of the following ways do
you think you’ll approach your Holiday shopping?
44% Research online and purchase online
51% Research online prior to store visit
32%Research online, visit store to view product, then return online to purchase
17% Visit store first, then purchase online
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It’s time for a change
IBM Marketing Cloud
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Deeper Understanding, Better Experience
IBM Marketing Cloud
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Look-alike modeling transforms the role of social in list growth
TREND #1
IBM Marketing Cloud
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Meet the next big acquisition source: SocialIBM Marketing Cloud
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IBM Marketing Cloud
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Example: Children’s Clothing Brand
IBM Marketing Cloud
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Your business currently looks something like this:
IBM Marketing Cloud
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Social-powered look-alike models are an win/win proposition for you the marketer
IBM Marketing Cloud
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Retargeting reaches unprecedented levels of cross-channel sophistication.
TREND #2
IBM Marketing Cloud
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We’ve all had ads follow us around the Internet
IBM Marketing Cloud
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What does this mean for brands? Brands will continue to invest more in
paid social media so their ads are seen.
By 2017, 1 in every 5 dollars to social ads
Brands will seek social tools to help them get the most out of every ad dollar.
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What if you could deliver smarter ads?
IBM Marketing Cloud
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Example: Football gear
IBM Marketing Cloud
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The old display advertising model
IBM Marketing Cloud
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IBM Marketing Cloud
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Social media and automation will combine in new ways to improve the customer journey
TREND #3
IBM Marketing Cloud
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Social will continue to be intertwined with people’s lives
IBM Marketing Cloud
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Social media advertising offers a huge opportunity
IBM Marketing Cloud
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Connect the (data) dots
IBM Marketing Cloud
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Deliver a more personal experience
IBM Marketing Cloud
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Example: A prospect browses a product on your website but doesn’t complete a purchase
IBM Marketing Cloud
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Video moves to center stage in the marketing mix
TREND #4
IBM Marketing Cloud
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Why now is the time for video:
Internet speed/mobile
data plans
Social/mobile viewing sites
Simpler video production
IBM Marketing Cloud
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60%YouTube video viewing hours
are up 60 percent over
2014
1/2Facebook video grew 94 percent from 2013
to 2014 with 50 percent of U.S. Facebook users
watching at least one video a day
Mobile accounts for
more than half of all YouTube
video views- YouTube -Statistics
- YouTube - Statistics
IBM Marketing Cloud
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Video engagement can drive revenue too
IBM Marketing Cloud
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Loyalty programs expand across channels and touch points.
TREND #5
IBM Marketing Cloud
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The future: Pull in behaviors from across systems and devices to inform custom offers and communications across channels
The past: Driven by purchases only and limited by data silos
IBM Marketing Cloud
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Find new ways to add value
IBM Marketing Cloud
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CONCLUSION
Your customers are plugged in 24 hours a day, 7 days a week across a variety of channels and devices.
IBM Marketing Cloud
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In 2016, challenge yourself andyour team to get more collaborative and innovative:
Greater agility Better data Sharper tools Increased personalization
IBM Marketing Cloud
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Thank You
Despoina StefanoudakiSenior Manager, IBM Marketing Cloud