5 tips to boost email marketing using franchise crm tools
DESCRIPTION
When it comes to franchise email marketing, franchisors often face some unique difficulties that most businesses don’t encounter, including brand consistency and while maintaining communication control throughout the entire franchise network. But these challenges won’t last long or refrain you from achieving email marketing success, once you learn how to overcome them. Before moving on to the solution, franchise CRM tools can provide in boosting your email marketing, let’s quickly scan through the marketing challenges franchisors face without the tools.TRANSCRIPT
5 Tips To Boost Email Marketing Using Franchise CRM Tools
5 Tips To Boost Email Marketing Using Franchise CRM Tools
Strong Email Marketing Strategy
Having a robust email marketing tactics across your entire franchise network, can be beneficial to franchise success.
If email marketing seems tricky for franchise owners, then email marketing could be helpful.
It is time for you to consider taking few additional steps to ensure your franchise workflow and email are aligned.
Having the right technology tools to manage your marketing will surely make the different in your franchise.
And if you consider consumer needs! Customers too consistently claim that would love to get regular updates from their favourite brands through email, that from any other channels.
Distribution of Email Listings
One of the crucial tip franchises must keep note is to keep their email list efficiently organised.
Using a franchise CRM tool, it becomes easy for you to segment your email listing, enabling your team to send relevant material updates for different categories. That includes:
Geographical location
Buying history
Searching history
Age & Gender
More
Customised Email Templates
To maintain the consistency of brand, we would suggest curating email campaign templates for all your customers and prospects.
While you may have twenty franchise outlets with twenty different marketing strategies, each of the email must have template that you have created as a foundation.
A franchise CRM tool allows you to send already created email templates.
That allows you to boost end consumer engagement through customized and localised campaigns automatically.
Not just that, a franchise CRM software has several other boons attached to it.
Such as the user-friendly dashboard enables the franchisees to have complete visibility from the beginning.
Email Drip Marketing Campaigns
When you are developing your next email campaign, it is wise to have a drip email campaign.
Because when your subscribers sign up for your newsletters or email, sending a welcome email keeps places them on lists.
So that you can send your leads down to the sales pipeline.
A franchise software allows you to set the drip campaigns as per convenience and keeps you involved with your email traffic and smartly sustains customer faith.
Tracking Progress Of Your Business Campaigns
Carefully monitoring all your franchisees email campaigns is crucial to your business’s email marketing strategy.
So, the best way to track your email marketing campaigns is by using franchise analytics tools integrated to franchise CRM software.
This provides you the access to the core email marketing benchmarks. These targets include:
Rate of opening
Rate of click through
Click to opening rates
Rate of subscription
Rate of spamming
Rate of engagement and lead progress
The Bottomline
Having a franchise is the toughest work to manage but creating successful email marketing campaigns keeps you ready for success. BrandWide does it all and more like a breeze, while ensuring consistent flow of information across the entire franchise process. Now that you have learned how much a franchise CRM software has to offer for your business, are you prepared to see BrandWide in live action? If so, don’t hesitate to request for a demo today!
Thank You!