5 tips for online success for your equestrian business
TRANSCRIPT
5 TIPS FOR ONLINE SUCCESS FOR YOUR EQUESTRIAN BUSINESS
A presentation by Stable Mates
www.stable-mates.com
YOUR WEBSITE SHOULD BE MOBILE RESPONSIVE
Only equine businesses with mobile-responsive websites will be primed for online search on platforms like Google. As your customers become increasingly mobile, so too should your web presence.
5 TIPS FOR ONLINE SUCCESS FOR YOUR EQUESTRIAN BUSINESS www.stable-mates.com
IN 2014, THE DIGITAL LANDSCAPE CHANGED FOREVER WHEN INTERNET USAGE ON MOBILE DEVICES EXCEEDED DESKTOP COMPUTERS
5 TIPS FOR ONLINE SUCCESS FOR YOUR EQUESTRIAN BUSINESS www.stable-mates.com
EASY TO USE WEBSITE A website that’s clutter-free, easy to navigate, and quick to load is one that will elicit a positive encounter between your business and your potential customers.
5 TIPS FOR ONLINE SUCCESS FOR YOUR EQUESTRIAN BUSINESS www.stable-mates.com
If you sell products or services and don’t have time to upgrade your website, you must find an ideal solution to engage with customers, and for accepting bookings and secure payments.
5 TIPS FOR ONLINE SUCCESS FOR YOUR EQUESTRIAN BUSINESS www.stable-mates.com
SOCIAL MEDIASocial media penetrates the lives of your customers, operating 24 hours a day, 7 days a week. Social media platforms, like Facebook, Twitter, and Instagram are powerful brand- building tools that you should become familiar with, if you aren’t already.
5 TIPS FOR ONLINE SUCCESS FOR YOUR EQUESTRIAN BUSINESS www.stable-mates.com
Keeping up with digital trends can be time-consuming as new technologies emerge at a rapid pace. The equine businesses poised for success create an online strategy to guide them over time.
MULTI- PLATFORM STRATEGY
5 TIPS FOR ONLINE SUCCESS FOR YOUR EQUESTRIAN BUSINESS www.stable-mates.com
A SUCCESSFUL ONLINE STRATEGY STARTS WITH IDENTIFYING WHEREYOUR CUSTOMERS ARE AND TRAILING DIFFERENT APPROACHES TO DRIVE ACTION.
5 TIPS FOR ONLINE SUCCESS FOR YOUR EQUESTRIAN BUSINESS www.stable-mates.com
DATA-BASED MARKETING DECISIONS
Regardless of where your equine business lives online, you must take the time to understand and utilize the data available to you.
BUSINESS SCHOOLS CONFERENCE www.stable-mates.com
Most equine businesses have a website and social media presence, both of which offer useful, qualitative information about your customers and campaigns to help you make informed decisions.
5 TIPS FOR ONLINE SUCCESS FOR YOUR EQUESTRIAN BUSINESS www.stable-mates.com
www.stable-mates.com
nybusiness.com
THANK YOU!