5 tips for facebook marketing

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Marketing By Richie Deponeo GenTech Media

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Page 1: 5 Tips for Facebook Marketing

Marketing

By Richie DeponeoGenTech Media

Page 2: 5 Tips for Facebook Marketing

About Facebook…….

• Created in 2004 by Mark Zuckerberg

• 1.35 billion active monthly users

• Over 54 million Facebook Pages

• 556 million users access Facebook everyday via a mobile device

• Users share 1 million links every 20 minutes

• #1 Social Media Platform

Page 3: 5 Tips for Facebook Marketing

Tip #1 Create a killer profile

Be consistent with your

company branding and logo’s

Keep your ‘About’ section up to date

with relevant contact details etc.

Use your Cover Photo as an

advertising board

Page 4: 5 Tips for Facebook Marketing

Tip #2 Share Valuable Content

Social Media isn’t about selling, it is about building brand awareness, engaging with your audience and providing useful information that can be shared across various networks. Sharing content that is valuable to your audience is more likely to grab their attention.

Sharing content from other pages and businesses can assist with building relationships with influencers, affiliates and like minded individuals.

Page 5: 5 Tips for Facebook Marketing

Tip #3 Boost Your Posts

Boosting posts is a great way to get your posts higher up the News Feed, which allows it to be seen by more People and more likely to receive a higher engagement rateWith your audience

When boosting your posts you are given optionsto chose from in relation to what audience yourtargeting? How long you want the boosted post tolast? and what your budget is?

Facebook gives you the ability to edit your posts, budgets, audience and scheduling of boosted posts.Once you’ve performed a boosted post, if you hover over or click on the number of views, you will see abreakdown of the organic and paid reaches your post has acquired.

Page 6: 5 Tips for Facebook Marketing

Tip #4 Start a Group

Facebook Groups are an excellent tool for getting your audience to engage with your business. Groups can be set up for Products, Services and General Enquires etc. They are a great way to gather feedback as your audiences will engage with each other.

Make sure you keep your messages light and useful, your audience don’t want to be bombarded with messages trying to over sell.

Give relevant information to your audience to keep them interested.

Page 7: 5 Tips for Facebook Marketing

Tip #5 Engaging Content

The key to being successful with your social media marketing efforts is by creating and sharing content that gets your audience communicating. With Facebook being the top social media platform with 100’s of millions of active users logging on each day it is important that businesses both small and large understand that audiences want to see more in their feeds than just advertisements for products and services.

• Provide helpful tips and information that is relevant to your business that your audience will share with their friends and them with theirs.

• Use a storytelling approach when using facts and statistics – your audience will more than likely remember this approach.

• Relate to your audience – use 2nd person writing style such as “you” and “your” it has a bigger impact on the audience to respond.

Page 8: 5 Tips for Facebook Marketing

Contact InformationRichie Deponeo

[email protected]