1Create personas from insights gathered from qualitative research with actual customers.

Created by: Katrina Berlin Benco, Principal User Experience Architect

Learn how you can create and share personas, journey maps and more using UX360.

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4Create composite characters with common behaviors and values rather than representing every customer type.

Ensure your personas represent customers and scenarios you need to understand and design.

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5Establish a sharing and governance process so personas are shared across the company and regularly refined and used.

Include key insights about behaviors, goals and needs, not just personality traits and demographics.

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PERSONAS