5 Tips for Building an

Effective Media List

#1:Identify

Target Market

Determine your OVERALL GOAL

and WHO you hope to reach. Then determine WHERE those

people are looking for information.

#2:Filter Unwanted

Targets

Determine which writers and editors will be INTERESTED in your story by looking at

their HISTORY. Determine if your story appeals to their

INTERESTS and their MISSION.

#3:Online

Publication Extends Story Life

While traditional media is still an excellent way to

reach the public, distributing news online will EXTEND the life of your story. An article online will syndicate online for MUCH LONGER than a blurb on television news.

#4:Track Industry

Coverage

TRACK CLIPS to determine which writers/services cover you

or your competitors. Not only will this give insight to your

competitors, but will help you to NARROW DOWN your media

list to reporters who are interested in or cover similar

news.

#5:Don’t IgnoreSmall

Publications

Design your media list with REACH and FREQUENCY in mind. If a publication is not

widely circulated, it may still be HIGHLY TARGETED to your

market, therefore highly beneficial to you.