5 tips and tricks for an effective ecommerce site

T R A N S F O R M I N G Y O U R I D E A S I N T O R E A L I T Y

Keyideas Infotech (P) Limited

Web Design & Development | Mobile Application Development | Internet Marketing | Outsourcing

Web: www.keyideasinfotech.com | www.keyideasglobal.com

5 Tips & Tricks for

Developing an Effective

e-Commerce Site

Topics We Are Covering

Intro to eCommerce

5 Tips and Tricks for Developing an Effective eCommerce Site

Make it Clear Why People Should Purchase from you.

Provide Many Ways to Find Products

Keep it Convenient

Consider Including Some Advanced Features

Avoid Surprises

Privacy and Security

Additional Charges

Returns



Intro to eCommerce

E-commerce holds the promise of making customers’ lives easier and more enjoyable.

Customers can order anywhere, anytime,

with only a few button clicks. People enjoy the pleasure of the

discovery, the simplicity of the process, and the

convenience of the delivery. But on many

e-commerce sites, customers do not

always understand what’s being offered

and whether it will be of any personal

benefit.



Make it Clear Why People should

Purchase from You

Amazon.com offers all of the basic features that an e-commerce site needs, and many of

the advanced features as well.

It’s important to make clear from the outset

what value you’re providing to

customers. Why should they purchase anything from your

site? Do you offer low prices? Fast

shipments? Unbiased, high-quality product

reviews? A wide selection of products?

A specialized set of products that are hard to find? Ease of use?



Provide Many Ways to Find Products

Web sites must provide multiple ways to navigate because customers look for products

in many different ways.

Some customers know exactly what they’re looking for and want to type the name of the product into a

search bar and jump straight to that product’s page.

Predictive input can help streamline the product selection

process further. Other customers have only a vague notion of what

they’re looking for and want to explore

lots of content to get a better sense of what’s

available.



Keep It Convenient

Customers love to be able to search vast stores of information, see many clean product detail pages that provide thorough descriptions, and

compare products.

Customers can make more educated

decisions about the products and services they need. On the flip

side, if the info you provide is not easy to find, your customers

will become frustrated and perhaps even leave. A site that

facilitates collecting multiple items in a shopping cart can

greatly simplify the

shopping process.



Consider Including Some Advanced

Features

Many people purchase products as gifts for other people.

After you’ve solved the basic mechanics of

shopping and purchasing, you might want to look at some

more advanced issues. Gift Giving involves numerous details, such as wrapping,

receipts, personalized notes, returns, and

buying multiple gifts and sending them to

multiple destinations.


Customers expects Order Tracking as a basic feature of eCommerce Website.

Some people may also be interested

in seeing their order tracking and

history to check the status of their purchases or see

what they’ve bought in the past.



Avoid Surprises


Customers want to know what to expect when they

start shopping because it will take at least a few

minutes to complete the transaction, and they don’t

want to have a surprise toward the end. Full

disclosure about site polices up front is important

to shoppers. They generally have 3 areas of concern:

•Privacy and Security

•Additional Charges

•Returns

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5 tips and tricks for an effective ecommerce site

Design

products web sites

convenient customers

products page

wide selection of products

ecommerce ecommerce

effective ecommerce

ecommerce site needs

specialized set of products