5 things your website should be doing for you

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  • 5 thingsyour websiteshould bedoing for you

  • 5 things your website should be doing for you

    SummaryDoes your business have a website? Is it working? Are you sure? Theyre five benefits you should definitely be getting from having your own website, otherwise, maybe youre doing it wrong, MacGyver.

  • 5 things your website should be doing for you

    Intro

    In 2014, more than 52% of small business in the US didnt have a website because their owners thought they didnt need to have one. Many spirits have been exorcised since then all around the world and today we know that having a website is very important, the thing is maybe we are forgetting to keep in mind the key reasons for having one, and that makes dicult to estimate the success of our website in a measurable way.

  • 5 things your website should be doing for you

    Even if you have the most creative domain, the coolest responsive design and the most descriptive Products & Services section, thats not enough if your website is working like a virtual branch oce instead of a magnet for attracting new clients, a window to build solid relationships with your current clients and an eective way of promote your business by a relative low cost. So how can you know if your website is being truly profitable? Keep reading and find out the advantages you should be enjoying body and soul.

  • 5 things your website should be doing for you

    Main ContentI bet theres something you grandma cooks extraordinarily well. Maybe, every time you eat at your grandmas house you find yourself thinking that if people out there could know how wonderful does your grandma cooks, then she might build her own food empire. Perhaps, the only thing your grandma needs to eectively promote herself is a website but only if its a good website.Those who do not remember the past are condemned to repeat it, said a great man, so lets start by the past.

  • 5 things your website should be doing for you

    A few years ago, businesses websites were not doing what they should have been doing. According to a 2012 research, by example, 50% of online sales were lost because visitors couldnt find relevant content and websites (specially from small businesses) were incompatible with mobile devices. Those are some reasons why businesses owners were not experiencing the best results four years ago, but curiously (and sadly) many companies keep wasting a lot of money and time every year because they still ignore (as they did in the past) what a website is supposed to be for.

  • 5 things your website should be doing for you

    Theyre five functions your site should be fulfilling right now for the good of your business:

    1. Let you be found easier than a pair of keys2. Attract new clients3. Eective and less expensive advertising4. Improve your brand image5. Improve your products or services and develop new ones

    Lets see whats this all about.

  • 1. Be found easier than a pair of keysNobodys going to taste your grandmas food unless someone decides to promote it. Theyre a lot of good businesses which capital sin is that you cant easily find them on Google (and something you cant find on Google is suspect). If you have a website, well, its supposed to help you reach thousands, millions of people worldwide (thats the www for). One of the key benefits of having a site is that it makes easy for businesses to connect with potential clients and enforce their presence on the market, actually, a 2012 research says that businesses that have a website are expected to grow 40% faster than those who dont, so guess what? Your business should be growing because of your website! Of course, you need a good SEO strategy in order to accomplish that, and thats why keeping a website online without investing in a good SEO strategy is like buying a nice pair of socks for a pair of tennis you dont have.

    5 things your website should be doing for you

  • 5 things your website should be doing for you

    2. Attract new clientsIf people can easily find your website on search engines, then we can start to talk about attracting new clients, creating long-term relationships and improve the engagement with your current clients. Certainly, thats something you cant reach by just having a well positioned website, you need to provide valuable content (articles, tips, videos, graphics and, for Gods sake: contact information) or people will forget they once visited your

  • 5 things your website should be doing for you

    site. If you have a website, it should definitely be working like a customer magnet. Indeed, a 2015 research says that 91% of people that do have a positive experience on a business' website end up visiting their branch oce because of the impact that online experiences has these days. Obviously, if you have done your homework on SEO then you should be attracting only the clients you want to attract (we dont need vegetarians checking out your grandmas homemade quarter pounder online menu).

  • 5 things your website should be doing for you

    3. Eective and less expensive advertising

    Investing lots of money on traditional advertising should be kind of unnecessary if your website is doing its job. Even some experts predict that printed advertising is going to be a completely waste of money very soon because businesses that have a website and know how to promote themselves through online marketing can create more successful campaigns with a low-medium budget by just emphasizing

    BUY

  • 5 things your website should be doing for you

    on things such as:

    A responsive design (for all devices) A call to action layout

    Social media integration An online store

    Feedback options

  • 5 things your website should be doing for you

    4. Improving your brand imageYour website should be helping you improve your brand image by oering credible information about the benefits of buying your products or services (as well as qualified online customer support). Why? Because more than 80% of consumers do online research before buying, more than 85% read reviews to determine the quality of a business and more than 70% say that positive reviews make them trust a business more. So, if your business is doing it just fine and you have a website, then your online reputation should be boosting your oine reputation.

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  • 5. Improve your products or services and develop new ones

    Your website should be functioning as a window to consumers' opinion. People want to feel that you care about their expectations and goals, and you need to get close to their level of satisfaction in order to take right decisions and improve customer retention and loyalty (that's why adding feedback options to your interface is so important).

    Actually, feedback can also work as a marketing strategy if we consider that 72% of consumers trust online reviews as much as they would trust a personal recommendation, so if you have some happy clients disposed to publically share their happiness, you should put a ring on it through a Testimonials section.

    5 things your website should be doing for you

  • 5 things your website should be doing for you

    Conclusions Having a website that doesnt contribute in a significant way to the growth of your business is as useless as having an empty money box. Online marketing has become essential nowadays and even when business owners may have realized about the importance of having a website, that doesnt make a great dierence from not having one if benefits are not tangible and consistent.

  • 5 things your website should be doing for you

    References:Important Small Business Website Statistics. (2015). Magicdust Web Design. Retrieved 16 June 2016, from https://www.magicdust.com.au/important-small-business-website- stats/

    Chris, A. (2013). Benefits of SEO for small businesses. reliablesoft.net. Retrieved 16 June 2016, from https://www.reliablesoft.net/benefits-of- seo-for-small-businesses/

    Forbes Welcome. (2016). Forbes.com. Retrieved 17 June 2016, fromhttp://www.forbes.com/sites/jaysondemers/2016/04/19/7-predictions- for-the- future-of- online-marketing/#1e4ace715459

  • 5 things your website should be doing for you

    Lack of websites common pitfall for small businesses. (2016). Pittsburgh Post-Gazette. Retrieved 17 June 2016, from http://www.post-gazette.com/business/pittsburgh-company-news/2015/01/06/Lack-of-websites-common-pitfall-for-small-businesses/stories/201501060018

    81% of shoppers research online before buying. (2013). Thornley Fallis. Retrieved 17 June 2016, from https://thornleyfallis.com/81-of- shoppers-research- online-before- buying/

    Anderson, M. & Anderson, M. (2014).88% Of Consumers Trust Online Reviews As Much As Personal Recommendations. Search Engine Land. Retrieved 17 June 2016, from http://searchengineland.com/88-consumers- trust-online- reviews-much- personal-recommendations-195803