5 Things You Should Be Doing on LinkedIn

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Post on 21-Apr-2017

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  • 5 things you should be doing on LinkedIn 2014 LinkedIn Corporation. All Rights Reserved.

  • Whether youre just starting out, or well on your way

  • Your professional brand is the key to all new opportunities

    Gives you credibility

    Drives referrals

    Attracts new business contacts

    2014 LinkedIn Corporation. All Rights Reserved.

  • To build your brand and set yourself up for success

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  • Here are 5 QUICK THINGS you should be doing on LinkedIn

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    Create a winning profile

    Stay informed to get ahead

    Keep top of mind with status updates

    Make your network work for you

    Know whats working and what to improve

    2014 LinkedIn Corporation. All Rights Reserved.

  • STEP 01 Create a winning profile

    2014 LinkedIn Corporation. All Rights Reserved.

  • Create a winning profile 1

    Bring your profile to life with a great photo

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  • Members with a profile photo receive 14x more profile views

    2014 LinkedIn Corporation. All Rights Reserved.

  • Create a winning profile 1

    Want something fresh? Use the LinkedIn Mobile App to snap a picture from your smartphone and upload it to your profile

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    https://www.linkedin.com/mobile

  • Create a winning profile 1

    Create a headline that ensures the right people are finding you

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  • Create a winning profile 1

    And be sure to include terms that you want to be found for

    small business, digital marketing

    Creative Digital Marketing Director at AVP Marketing Solutions Small business Strategy and Planning Marketing Director Multi-Channel Marketing Online Small Business Digital development, web site traffic growth, web site UI and advertising revenue. Developed brand

    Past

    Current

    Matt Thompson Small Business and Digital Marketing Guru Greater Los Angeles Area Marketing and Advertising 1 shared connection Similar

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  • Create a winning profile 1

    Use your summary to tell your story

    I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content.

    2014 LinkedIn Corporation. All Rights Reserved.

  • LinkedIn profiles with summaries get 10x more profile views

    2014 LinkedIn Corporation. All Rights Reserved.

  • Create a winning profile 1

    Be personable

    I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content.

    2014 LinkedIn Corporation. All Rights Reserved.

  • Create a winning profile 1

    Share your story in 1st person

    I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content.

    2014 LinkedIn Corporation. All Rights Reserved.

  • Create a winning profile 1

    And highlight your skills and expertise

    I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content.

    2014 LinkedIn Corporation. All Rights Reserved.

  • Create a winning profile 1

    People want to engage with humans, not resumes

    I am a data- driven marketing professional with more than eight years of channel and digital marketing experience. My focus has been and continues to be helping small businesses find success by supporting their marketing efforts across digital, social, and content.

    2014 LinkedIn Corporation. All Rights Reserved.

  • Create a winning profile 1

    One last thing

    Matt has been an extremely valuable asset to building out our product launch plans and engagement programs. Matt has the unique ability of being both strategic and tactical, a perfect combination for someone helping a small business with limited resources. I would work with Matt again in a heartbeat!

    2014 LinkedIn Corporation. All Rights Reserved.

  • Create a winning profile 1

    Let your profile do the talking for you with recommendations from customers, partners, and other business contacts

    Matt has been an extremely valuable asset to building out our product launch plans and engagement programs. Matt has the unique ability of being both strategic and tactical, a perfect combination for someone helping a small business with limited resources. I would work with Matt again in a heartbeat!

    2014 LinkedIn Corporation. All Rights Reserved.

  • STEP 02 Stay informed to get ahead

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  • Stay informed to get ahead 2

    Use LinkedIn to get the insights you need to stay ahead of the game

  • Stay informed to get ahead 2

    Follow LinkedIn Influencers for inspiration from some of the worlds leading minds

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    http://blog.linkedin.com/topic/influencers/

  • Stay informed to get ahead 2

    Stay in the know with news on your profession and industry from Pulse

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    https://www.linkedin.com/today/

  • Stay informed to get ahead 2

    Or, learn directly from industry leaders by following companies

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  • Stay informed to get ahead 2

    You can also learn from your peers join Groups to engage with industry experts,

    customers, and potential partners.

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    http://www.linkedin.com/groups

  • STEP 03 Keep top of mind with status updates

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  • Keep top of mind with status updates 3

    Once your profile is in great shape, start engaging with your network through status updates

    Listened to a spectacular speaker at AdWeek today. Here is a link to find out more

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  • Keep top of mind with status updates 3

    Sharing updates lets you share info that you find interesting and that you think your network might enjoy

    Listened to a spectacular speaker at AdWeek today. Here is a link to find out more

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  • Keep top of mind with status updates 3

    Try different topics:

    Business updates

    Fun facts Trends Industry news

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  • Keep top of mind with status updates 3

    PDFs Pictures Video SlideShare

    And different formats:

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  • Keep top of mind with status updates 3

    Before you know it, your amazing updates will mark you as someone in the know - someone that your network can count on for the latest and greatest

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  • Keep top of mind with status updates 3

    And it only gets better! As people like, comment, and share your posts - your viral reach will continue to grow

    POST

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  • Start your day by visiting your LinkedIn.com homepage and liking, commenting, and sharing updates

    that you think your network would find interesting. It only takes a minute, and your connections will soon see you as a trusted source of great information.

    TIP

    https://www.linkedin.com/

  • Make your network work for you STEP 04

  • Make your network work for you 4

    On LinkedIn, its not just about who you know

    Friends

    Alumni

    Family

    Business Contacts

    Colleagues

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  • Make your network work for you 4

    Its also about who your connections know

    Colleagues Colleagues

    Friends

    Alumni

    Family

    Business Contacts

    Colleagues

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  • Make your network work for you 4

    Add connections: you never know who will bring you your next big opportunity

    Colleagues Colleagues

    Friends

    Alumni

    Family

    Business Contacts

    Colleagues

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  • As you meet new business contacts through

    events, business meetings, etc.

    Connect with them

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  • Make your network work for you 4

    You can also find new business contacts right on LinkedIn

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  • Make your network work for you 4

    Get suggestions on people you may want to connect with using People You May Know

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  • Make your network work for you 4

    Or, find the exact person youre looking for with LinkedIn advanced search

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  • When youre ready to connect with someone, be personal

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  • Make your network work for you 4

    Give extra context and break the ice by adding a personal note to your connection request

    Hi Paul, It was so great to meet you at last nights - Ma+ Thompson

    Small Business Segment Director at Kra

  • 2013 LinkedIn Corporation. All Rights Reserved.

    STEP 05 Know whats working and what to improve

  • Dont fly blind make sure youre attracting the right

    people to your profile

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  • Know whats working and what to improve 5

    Use Whos viewed your profile to see whos checking you out

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  • Know whats working and what to improve 5

    You could find a key contact for your next breakout opportunity

    Future business partner

    New client

    Big investor

    Next big hire

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  • Know whats working and what to improve 5

    Also, keep an eye on what search keywords led people to find you so you know if you need to make any profile tweaks

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  • Know whats working and what to improve 5

    Lastly, know where you stand relative to other professionals on LinkedIn with How you rank

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  • 5 steps. Just a few minutes a day. ENDLESS POSSIBILITIES.

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    Create a winning profile

    Stay informed to get ahead

    Keep top of mind with status updates

    Make your network work for you

    Know whats working and what to improve

    2014 LinkedIn Corporation. All Rights Reserved.

  • Want more tips? Check out : smallbusiness.linkedin.com

    2014 LinkedIn Corporation. All Rights Reserved.

    http://smallbusiness.linkedin.com/