5 things to know from day 1 of apple's wwdc
TRANSCRIPT
F I V E T H I N G S T O K N O W
A P P L E W W D C 2 0 1 5
2
Apple came roaring out of the gate on dayone with several announcements.
3
Some were eye-popping.
4
Some were telling about its future directions.
5
WWDC 2015
THINGS TO KNOWFROM DAY 1
6
W W D C 2 0 1 5 : 5 T H I N G S T O K N O WAPPLE WATCH GETSA TAILWIND1
7
A P P L E W A T C H G E T S A T A I L W I N D
• Apple announced WatchOS 2, a major upgrade from the original WatchKit (which was criticized for limited access to sensors and other key areas for developers).
• Apple Watch apps will get a lot more interesting as they become native apps, releasing them from dependence on the iPhone.
• Functionality originally anticipated at launch, such as streaming heart rate and optical sensor, are now open to developers.
• Retail sales are set to begin by the end of June.
8
W W D C 2 0 1 5 : 5 T H I N G S T O K N O WRIP PASSBOOK.LONG LIVE APPLE WALLET.2
9
L O N G L I V E A P P L E W A L L E T
• Apple officially retired Passbook and is doubling down on Apple Pay by introducing a major upgrade in the form of Apple Wallet.
• This is being viewed as a transition from a passive utility (downloading tickets, loyalty cards, etc.) to an active platform (combining existing functions with owning transactions, credit cards, cash, etc.).
• The new Apple Wallet application also offers contextual suggestion matching your location (e.g. Home Depot) with the corresponding card as first suggestion.
10
W W D C 2 0 1 5 : 5 T H I N G S T O K N O W
SIRI GETS SMARTER3
11
• Apple reaffirmed its love for Siri with two important announcements intended to deliver a more proactive experience value.
• Siri will now link to numerous embedded functionalities like retrieving information from your email or related apps as well as sensing when you get into your car.
• She’s also getting a facelift with a whole new user interface to reflect her more dynamic skillset.
• She is also reportedly now 40% more accurate.
S I R I G E T S S M A R T E R
12
W W D C 2 0 1 5 : 5 T H I N G S T O K N O WTHE INTERNET OF THINGSJUST GOT INTERESTING4
13
• Now that Apple has proven it’s capable of migrating past the mobile device with Apple Watch, it reinforced its intention to be the platform for a connected world with CarPlay and HomeKit announcements.
• Auto manufacturers will now be able to create apps that use Apple’s CarPlay system to control car features.
• HomeKit will soon be able to control a number of new types of smart home products, including security systems, motion sensors, carbon dioxide monitors, and window shades. Right now, HomeKit only covers the basics, including locks and lights.
A P P L E M A K E S A N I O T P L A Y
14
W W D C 2 0 1 5 : 5 T H I N G S T O K N O WAPPLE IS BECOMINGA CLOUD COMPANY5
15
• It may sound counterintuitive to think of Apple as a cloud company, but its ambitious launch of its streaming music service and related announcements will make Apple a player in Cloud.
• Streaming music service will start June 30 at $9.99 a month.
• This is complemented by a $4 billion investment in data centers including original Apple-designed and built servers.
• Target: 100 million subscribers which, if achieved, would double paying subscribers for all other streaming services combined.
• iOS 9 will reportedly offer an iCloud app as well as iCloud monitoring for HomeKit (underscoring future cloud-based integrations).
• iPod/iPad family has been conspicuously removed from the apple.com homepage and is buried at the bottom of the streaming service page.
A P P L E H E A D S T O T H E C L O U D
16
1. Apple Watch just got more interesting
2. Wallet = further expansion into payment innovation
3. SIRI’s been sent to finishing school
4. CarKit and HomeKit expand IoT presence
5. Apple is now a Cloud player
S U M M A R Y
17
GET IN TOUCH
Ben GaddisChief Innovation Officer
Images sourced from:TechCrunch.com and 9to5mac.com
T H A N K S