5THINGS BIG COMPANIES CAN LEARN FROM STARTUPS

CA’ FOSCARIDIGITAL WEEKSTEFANO MIZZELLA

1VELOCITYMove fast and break things. Unless you are breaking stuff,

you are not moving fast enough.

- Mark Zuckerberg

2AGILITYThe goal of a lean startup is to move through the

build-measure-learn feedback loop as quickly as possible.

- Eric Ries, Author of The Lean Startup

3OPENNESSWe have to be totally connected with

everyone who touches your brand.

- Angela Ahrendts, CEO of Burberry

3co-design

4COMMUNITY

We want to engage more deeply with our fans and users, whether they are children or adult fans of LEGO. We want to listen more

to their needs and wishes so that we can better deliver what they want.

- Erik Hansen, Director of Open Innovation at Lego

5BE BRAVEWhatever you do, don't play it safe.

Don't do things the way they've always been done. Don't try to fit the system.

- Howard Schultz, CEO of Starbucks Coffee

STEFANO MIZZELLA

CA’ FOSCARIDIGITAL WEEK

@stefanomizzella