RedBrick Health Confidential – not for unauthorized distribution 1

5th ANNUAL EMPLOYER LEADERSHIP SUMMIT

BHCAG | FEBRUARY 2012

RedBrick HealthA Leader in Health Engagement Technology• We help employers reinvigorate health and wellness initiatives• We create personalized and persuasive consumer experience

delivered through web, mobile and live interactions• Our technology platform blends financial accountability, clinical

and behavioral insight, social and game mechanics, and powerful data analytics

• We drive healthy behaviors, better outcomes, and stronger returns on everyone’s investment in health

RedBrick Health Confidential – not for unauthorized distribution2

CargillIncorporated

The Key to Our Engagement Success:Recognizing that, for consumers, health is…

RedBrick Health Confidential – not for unauthorized distribution3

PERSONALPERSONAL FINANCIALFINANCIAL SOCIALSOCIAL

RedBrick Health Confidential – not for unauthorized distribution4

RedBrick Health Confidential – not for unauthorized distribution5

We Achieve a Better Return on Everyone’s Investment in Health

RedBrick Health Confidential – not for unauthorized distribution7

Sources:1. RedBrick book-of-business engagement and risk reduction results through December 31, 2010.2. Engagement comparisons based on 2010 national employee health engagement survey by SNG Research. 3. ROI study white paper available upon request.

Speed to ROI(~3:1)3

3–5Years

Industry RedBrick

2Years

$443 Savings PPPY

SuperiorEngagement1

10–40%

Others2

55–90%

RedBrick

Higher than

Industry

Significant RiskReduction1

Year 2

% At Risk

% At Risk

Year 1

HTNCHOLBMI

Nutrition

Down2–27%

What’s Next?

RedBrick Health Confidential – not for unauthorized distribution8

RED

BR

ICK

LIF

E

…

Persistent elements:• Rewards • Friends• Trackers • Challenges• Resources

Our Adaptive Behavior Change Engine is predicated on a few simple but powerful ideas:• Behaviors aren’t all the same• Habits are best formed (or re-

shaped) in small reinforced steps• The key to behavior is aligning

motivation with ability and well-timed triggers

Glen GundersonChief Business OfficerRedBrick Healthggunderson@redbrickhealth.com

Thank You.

RedBrick Health Confidential – not for unauthorized distribution 10

5th ANNUAL EMPLOYER LEADERSHIP SUMMIT

BHCAG | FEBRUARY 2012