5 strategies that will get your fitness business noticed online

5 STRATEGIES THAT WILL GET YOUR FITNESS BUSINESS NOTICED ONLINE

FITNESSPRENEUR’S LIFE

I know it can feel overwhelming and frustrating to not know where to put your time and money when it comes to getting your business online. Especially after a few failed attempts in the past, and you feel the ROI wasn’t there.

But, just like all growth, it comes from getting out of your comfort zone, failing forward, and get-ting someone to help you who knows what they’re talking about.

Graphic designers definitely don’t know what they’re talking about when it comes to building your marketing outposts, except how to make it look pretty.

But, pretty isn’t function. Pretty doesn’t get you leads.

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WHAT ARE THE ONLINE TOOLS THAT YOU NEED?

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FITNESSPRENEUR'S TIP:

Be present on social media. Your message is your greatest gift

to others.

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Generating value and having a lead generation system that gets you leads. That makes you money.

Here’s what I suggest…

First of all, don't complicate what it takes to get online. Yes, there are a number of intricacies and nuances and things to learn along the way. And that's why you've got to be committed to digging in and learning what it's going to take. This is no fly-by-the-seat of your pants operation. Not if you want to get paid.

But there's good news.

Nowadays, it's not as complicated as you might think to get email marketing up, to get a website set up, to get a newsletter going, or to get a blog on social media. With the technology available today, there are a lot of templates available so it's very easy to get these things up and running.

And for the most part, you can set up most of these things this week.

A website is the only one that might take a little longer. Depending on how complicated you decide to get, there can be a certain amount of program-ming involved. But even with websites, there's more and more services avail-able that will allow you to get your websites up faster.

But let's look at the resources that are available to get your online business going right now because mission #1 is the distribution of your content.

FITNESSPRENEUR’S LIFE: 5 STRATEGIES THAT WILL GET YOUR FITNESS BUSINESS NOTICED ONLINE


















3FITNESSPRENEUR’S LIFE: 5 STRATEGIES THAT WILL GET YOUR FITNESS BUSINESS NOTICED ONLINE


To start crushing your online or offline business you need to build your world stage.

You can’t build an offline business very well, any longer, without a solid online strategy to funnel people into your business.

All those leads coming in starts way back at the top of the funnel where you are adding value to others by sharing your expertise.

If you want people to hear, read or see your super smart brainpower, then you need to get your content pumping out all over the web. Or what I like to call “the world stage” now.

So, let’s get cranking.

DISTRIBUTION OF YOUR CONTENT

















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To set up your world stage, and amplify your voice, you'll need to set

up your Five Media Platforms.

From these platforms (or outposts) you can start the process of getting your content distribution out to the world.

Why is this the key to your strategy online?

Because this is how you'll set up your authority as a fitness expert that knows their stuff and position yourself in the market as the go-to-expert in whatever your niche might be.

Let's jump in right away to looking at the most effective of the five platforms.




The better marketer you are, the more

success will follow.

















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Instead of talking about starting your blog for the next 6 months, do it now!

The easiest technology available when it comes to blogs is called Tumblr.com. In about 60 seconds, you can go on tumblr.com, and set up a username and password and set up a blog.

It shouldn't take anymore time than that because it's as easy to use and acts exactly like a Facebook account.

With the simple push of a button you suddenly have a blog where you can add pictures, graphics and videos.

BLOGS

















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It acts like a social feed, the same way Facebook does. Other people with blogs can start following and connecting to you and vice versa. Tumblr can post directly to Facebook for you, so right away you can create a blog and post it to Facebook with no extra steps.

Another option is to use WordPress, but this will require a little bit more time and effort. You might need a little bit of professional help with a WordPress account.

Don't worry, you can hire somebody from Fiverr.com to help you set it up. But if you don't want to waste any time or money and do it yourself, just jump into Tumblr.

More important than which service you use is how you present your content on your blog.

You know your tribe. You know who you are trying to talk to and serve.

But, here’s the mental switch in how you create content, your focus when you put fingers to keyboard is to aim your content and articles with the intention to serve the needs, wants, struggles frustrations, ambitions and aspirations of that tribe versus just writing to write.

You have to focus on your niche, your tribe because otherwise nobody will hear you.

Once you got down the intention and mindset, you can improve the quality of your posts by researching how to use keywords.

The purpose of keywords is so your articles rank high in Google and the search engines when people are searching for information in your fitness niche.

This is something you're going to have to research and practice. To get started, go to Google and search 'how do I prepare keyword content.' But don't get bogged down with this just yet. You'll master keywords over time and the important thing right now is to just start your blog!

You can always go back and improve your content as you learn more.

Eventually, you'll add more keywords to your articles and start utilizing back-linking.




Challenge: Stop talking and Just start

your blog! Tumblr.com and you

can have one up in 60 seconds. Your tribe is

waiting for you.

















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Also, Facebook and Google love when you use 'native advertising content' where you're creating Facebook ads and Google adwords to drive to your blog content.

Don’t let this slip from your mind, with a blog, the mission is not to sell. The mission is to Educate, Entertain and Empower. What I like to call the 3 E’s.

You want your content to be more story telling instead of boring, technical writ-ing.

Tell stories. Use metaphors. Share success stories about your cli-ents. Talk about your life and all the things that are important and relevant to your tribe of people. You don't want your message to be random.

Remember you are always trying to gear everything to what is relevant to your tribe.

And at the bottom of your blogs you want to start creating lead boxes or lead page links that allow a person sign up to receive more of the content you're providing by opting in to your email list.

All of your content has to lead back to your opt-ins so you can grow your list. This is how you build one of the most powerful assets your business can have- the email list.

If you don’t have opt-ins set up and aren't driving traffic to them, you are just putting content out there without actually building your list. If you're not build-ing your list, then you’ll never actually get to communicate with new clients or make sales to them.

Always think about how to add those opt-in pages.




It's not important how you get online with your message, just

that you do!



















Starting a newsletter is as simple as going to constantcontact.com or fiverr.com and getting a template set up.

Constant Contact has templates of newsletters that you can use that are done for you. Those look good and are easy to manage. Only drawback is if you’re using another email provider you'll have to manage two email lists, which is a bit of a pain. The preferred alternative is hiring someone from fiverr.com to build a HTML newsletter that you can load up into email management system and this way you only have to manage one email list.

So use Constant Contact or Fiverr.com or Google HTML newsletters and you’ve got the newsletter platform set up.

YOUR NEWSLETTER

















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Just like with your blogs, the most important thing inside your email newslet-ter is to Educate, Entertain, and Empower. You can include stuff about travel, high performance, marketing, leadership, communication and even little puzzles.

It's important to vary the content so it’s not just boring technical stuff.

If you stick to just technical stuff, no one will subscribe to your newsletter. And by all means always ensure that your newsletter is adding value. Remember that the more you can narrow your content and direct it to your sub-niche the better.

Market to your small tribe. Tribes are so much better to focus on than trying to talk to everybody all at once.




If your message matters- start taking your business and marketing to the on-line world where 6 billion people are waiting for your

message.

























Pretty much anybody can set up a Facebook, Instagram and Twitter account.

When it comes to Facebook make sure that you're creating business pages in Facebook and your other so-cial media. A business social media page is even more important than your website. There's a greater chance people will find you on Facebook than your own website. Plus Facebook now also ranks in Google.

More and more people interact with Facebook, so having a Facebook business page is a critical step.

Compared to your website, setting it up is free to do and the only expenses you'll have will be to drive traffic to it with ads and content.

SOCIAL MEDIA & WEBSITES AND OPT-INS

















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Remember to focus on creating, branding and establishing your tribe and your presence on Facebook. If you need a Facebook guru, look up Scott Rawcliffe.

Websites and Opt-ins

Websites can be more costly and can be a little bit more of a pain. They can range from a couple grand into the tens of thousands of dollars. Unless you really know how to go in and create those yourself, it’s better to go with the template version.

Another option that's great is to just focus on using Lead Pages as an opt-in platform.

Lead pages is a template system the creates your opt-in pages and your funnel pages. They're more template based and one good resource is leadpages.net.

The most important thing is to not let a graphic designer design your website and opt in-pages. Instead, go with a marketer to design it. That way they can focus on integrating your content in a way that will entice your clients to sign up and opt-in to your email list and your newsletter.

Remember, you want to focus on your tribe and entice them with a relevant report so they opt-in.

If you're talking to people about back pain, write a PDF report of your top five strategies for relieving back pain. You want to create something that delivers value in exchange for their valuable contact information. And it needs to be integrated to your site so they hand their information over.

Simple opt in pages are standalone sites.

These are a webpage that offers a free report. It has a place for people to supply their name and email but there is nothing else. There are no other dis-tractions, no other buttons or links. It's just that one valuable piece of content on that page.




The most important asset on your website is a specific lead mag-

net that delivers value to your specific

tribe. That's what builds your list, deliv-ers value and makes

you money. Every-thing else comes

second.

















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LeadPages does a killer job with opt in pages.

LeadPages even has a template for a home page which looks like a website. You can create all the other little pages using Lead pages templates. It's inex-pensive.

Most of all it's important to commit to learning about all of this with more depth so you understand the ins and outs of the psychology that's involved with this sort of marketing. And grow your business in quantum leaps.

And finally...




Want to build a tribe fast? Create some-thing that delivers

value in exchange for the most valuable

piece of information- their email. Then use it as a lead magnet to

build your list. Simple.



















AOL, Yahoo and Gmail are great for personal use but not for your business.

When it comes to choosing and building your business email servers, you want to utilize Aweber, InfusionSoft, Mail Chimp, or Icontact. These allow you to build an email list where you don't have to worry about the nuts and bolts of sending the emails.

Part of the business of going online is learning how to automate. Email management systems do just that.

They allow you to create sub-lists and categories and to congregate people. These powerful email engines allow you to create auto-responders as you start to build email sequences, that’s more communica-

tion on auto pilot and that means freedom for you!

EMAIL

















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A quick heads up, Mail Chimp is free so it’s a good one to use when you start out. Aweber is around 29 bucks a month depending upon how many contacts you have. Infusionsoft is probably the best but it's expensive.

Infusionsoft is literally a small business management system that does everything. It collects money, sends out reminders, and texts peo-ple among other things.

Whichever you choose, you’ve got to get serious about finding the right tools.

Your email marketing is the gateway to start communicating to your tribe consistently. Start small by sending out an email once a week directing them to your blog, a new article or send a newsletter.

The important thing is that you have a call to action in all of them so you are always driving towards building your list.

That's the most important thing.




Grow your email list, grow your sales!

Aren't you tired of try-ing to make money

one person at a time? You deserve more freedom of time.

























#1: Email: Get yourself Aweber or Mail Chimp and set that up. It's quick and easy.

#2: Create that consistent schedule to start communicating with your people.

#3: Develop your new client process and follow ups along with your ordinary broadcasts that you want to set up.

#4: Look at Lead Pages to start setting up opt-ins and potentially that website homepage.

#5: Social Media: Go set up your Instagram, Twitter and Facebook business page.

GET IT DONE LIST FOR YOU...

















#6: Newsletter: Use Constant Contact, get somebody to build one on Fiverr or look up HTML newsletter templates. Start sending your newsletter out via your email marketing. You drive traffic to that, your email drives traffic to your website opt in. All these things drive back to one another.

#7: Blog: Go to tumblr.com and set that up for free right now. Start putting your message out into the world. Start communicating with people and educating them.

#8: Set up your world stages so you can go out there and make a big difference.

Start taking your business to the online world where 6 billion people are waiting for your message.

I hope this little series about how to get online quickly, easily and effectively has helped you start to get out there.

Go to www.vitolafata.com and check out what's available to help you on your journey. Get into that online world where your message is waiting to take off and start living the Fitnesspreneurs Life.



Let me help you launch your business, income and lifestyle! Follow me on:



















http://vitobiz.com/FPS_Twitter





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As a certified High Performance and Funnel Optimization Coach, Vito La Fata, is the NO BS business & personal brand coach to the wellness and fitness professional or company that is looking to get outside the box of the industry and start learning how to grow a personal brand online and offline utilizing a hybrid business model of offline and online marketing strategies that deploy customer value optimization systems in order to create as much benefit and offering for the customer and as much profit and lifestyle for the company as possible.

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ABOUT VITO LAFATA

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5 strategies that will get your fitness business noticed online

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