5 Steps to Starting a Successful Eyelash

Extensions BusinessBased on The Ultimate Guide to Starting a Successful

Eyelash Extensions Business in 2021 by Mellisa Lozinski

Step 1: Research

Research your business idea:

● Licensing Requirements and Public Health Regulations

● Training and Certification● Ongoing mentoring and support● Starting a Business in your area● What tools, products, supplies are needed

Step 2: Get Educated

Seek out the training and licensing required to provide eyelash extensions services in your area.

Enroll in an accredited eyelash extensions training course after acquiring the proper

education required in your state or province.

To find an accredited eyelash extensions course, visit the Directory of National

Association of Lash Artists Accredited Academies.

Step 3: Plan Your Business

Eyelash Extensions

Business PlanAfter you have done your

research you should be able to answer these questions about

your future business and create your plan.

Consider contacting your local economic development corporation for help with all

aspects of your business.

● What steps do you need to take to open a

legitimate business in your area?

● What supplies and equipment will you need to

buy to start your business?

● What payment processing system will you use

to accept credit and debit cards?

● What insurance provider will you use for your

professional and general liability insurance?

● What work setting will you choose? Home based, employee, booth rental, own lash suite building..

Step 4: Create a Marketing Plan

Sales and marketing will be one of the most important aspects of

your eyelash extensions business. Here are a few topics

that should be considered:

● Ideal Client Profile● Online Marketing

○ Website + Online Booking○ Social Media Strategy ○ Local Online Marketing and SEO○ Google My Business Page

● Offline Marketing○ Business Cards○ In-Salon Marketing Materials○ Loyalty and Referral Programs○ Local Business Associations

Plan your strategies to keep a constant flow of new clients coming to see you and to keep your current clients happy.

Step 5: Launch your Eyelash Extensions Business

Now you are ready to launch your eyelash extensions business and begin taking clients!

● Be ready to accept appointments on your Website + Online Booking + Payment Processing Systems

● Get your lash room is set up with all of your necessary supplies and equipment

● Set up your Business and Social Media accounts according to your marketing plan

● Practice your skills and be ready to charge full price for your services.

● Start accepting new clients and give them the best service you possibly can. Make sure you offer them your referral program and loyalty program.

● Continue learning and growing your business● Access ongoing support and mentoring from

your educators and the lash artist community

The Ultimate Guide to Starting a Successful Eyelash Extensions

Business in 2021