(Without Hiring a Publicist)
MEDIA ATTENTION
5 Steps To Get
BuildYourBrandAcademy.comChris Well
• Authors
• Teachers
• Experts
• Storytellers
• Leaders
ANYONE CAN GET PUBLICITY
THE MEDIA USED TO BE LIKE THIS
Enough About You, Let’s Talk About Me
5 Steps to Get Media Attention(Without Hiring a Publicist!)
#1 CREATE A MEDIA KIT
Author Information
#1 CREATE A MEDIA KIT
Book Information
#1 CREATE A MEDIA KIT
Images
#1 CREATE A MEDIA KIT
#2 FIND THE RIGHT CONTACT INFO
Right
AUDIENCE
#2 FIND THE RIGHT CONTACT INFO
Right
OUTLET
#2 FIND THE RIGHT CONTACT INFO
Right
PERSON
#2 FIND THE RIGHT CONTACT INFO
#3 CRAFT A COMPELLING STORY
It’s not about you, it’s about their AUDIENCE.
#3 CRAFT A COMPELLING STORY
How will your topic or angle • enlighten… • educate… • entertain…their audience?
#3 CRAFT A COMPELLING STORY
#4 SHARE THE RIGHT INFORMATION
Enough…
#4 SHARE THE RIGHT INFORMATION
Not too
much…
#4 SHARE THE RIGHT INFORMATION
Don’t wait until the last minute.
#5 PLAN AHEAD
When in doubt, come back with SOMETHING NEW in 6-8 weeks.
#5 PLAN AHEAD
#7 LEVERAGE YOUR ATTENTIONLEVERAGE YOUR ATTENTION
#7 LEVERAGE YOUR ATTENTION
You’re building a PORTFOLIO!
LEVERAGE YOUR ATTENTION
#7 LEVERAGE YOUR ATTENTION
Show what you’re like as a GUEST.
LEVERAGE YOUR ATTENTION
#7 LEVERAGE YOUR ATTENTION
Media attention brings MORE media attention!
LEVERAGE YOUR ATTENTION
BuildYourBrandAcademy.comChris Well
Twitter: @BuildYourBrandA