5 steps boost your career with social media
Post on 17-Oct-2014
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Social media has been called many things and has famously ended many careers. But when used strategically, social media is an unstoppable channel through which to create new and unexpected personal and career opportunities. How? Find out at our June Lunch n’ Learn event with Lisa Harrison, an engagement and online media expert. Lisa lives and breathes social media, making her the ideal speaker to keep you updated on the ever-changing world of social media and how you can make it work for you. Lisa Harrison is a leading blogger, speaker, trainer and consultant on all things social media. She heads up the digital arm of POMO, a creative agency in Queensland, and has written and developed an innovative course called Social Media Mastery.TRANSCRIPT
@_lisa_harrison #smm
with LISA HARRISON, DIGITAL MEDIA STRATEGIST
Using Social Media to BOOST your CAREER
@_lisa_harrison #smm
5 steps to...
BOOST YOUR CAREER USING SOCIAL MEDIA
Passionate about media + internet + relationships
= DIGITAL MEDIA STRATEGIST!
MY Mission “Create safe, supportive and structured social communities online.”
a little about Lisa...
@_lisa_harrison #smm
@_lisa_harrison #smm
Keep up to date on all things digital marketing, register for my monthly e-newsletter at
http://www.lisaharrison.com.au/
connect with me
@_lisa_harrison #smm
Create your Personal Brand.Step 1: Develop a persona and create profiles across the web
Step 2: Engage with influencers about your topic
Step 3: Create compelling content around a certain topic
Step 4: Start connecting, networking and share your content to increase the influence of your brand
Step 5: Monitor and review regularly
@_lisa_harrison #smm
Step 1: Develop a persona and create profiles across the web
Lifetime employment is over
Proactivity, agility & resilience required
Your career is a journey
Be in charge of your own journey
@_lisa_harrison #smm
These are the things which will inform the development of your personal social media BRAND strategy:
Who am I? • Mission/Vision/Career Path
What do I have to offer? • Skills
What makes me special? • Unique selling position
What makes me interesting to hire? • Anticipated demand
• Value to employer
• Industry growth potential
• Market situation and competition analysis
SOCIAL MEDIA REAL ESTATESocial Media Real Estate
Examples of employess who clearly don’t have a strategy.April 2014:- According to Fairfax Media, as many as six Royal Australian Navy sailors have been fired or face disciplinary actions over controversial Facebook posts.
It is alleged one of the sailors, who was working on border protection duties at the time had a friend write that asylum-seekers were coming to Australia to:
‘’to jump on Centrelink and get free government housing’’.
The sailor responded with:
‘’I’m about to head out today to deal with these f---ers.’’
@_lisa_harrison #smm
Step 2: Engage with influencers about your topic
It’s not what you know but also
WHO YOU KNOW!
The relationships you have, also define your personal brand
Key is to find mutually beneficial relationships
@_lisa_harrison #smm
What is “Social Media Influence”?
Influence expert, Mark W. Schaefer (@markwschaefer),
states that :
“social proof is the best measure of online influence, or maybe the ONLY measure of online influence.”
@_lisa_harrison #smm
Identify and Look at WHO you should be connecting with via social media channels, such as:
• Potential employers/fellow employees
• Recruitment agencies • Key influencers • Industry communities • Potential partners
WHO you should be connecting with?
@_lisa_harrison #smm
Step 3: Create compelling content around a certain topic
Compeling content will:
• To be found / get you found in search engines (seo).
• To be identified as a candidate.
• To engage potential employment partners.
• Inform your prospects and get them closer to trusting you and doing business with you.
• To get employed
@_lisa_harrison #smm
Creating compelling content
TIP: “People are searching for answers and directions, not messages or sales pitches.” Brian Solis
• Write to a person/friend.
• Write outline of copy first then headline.
• Tell a story
• Pick a benefit “what’s in it for ME”.
@_lisa_harrison #smm
Creating compelling content (cont’d)
• Pose a question or make a statement that induces a “yes, that’s me” nod. Let your reader know you’re going on a journey together.
• String your words together in an effort to elicit feelings.
• Speak human being.
• Teach.
• Call for action.
@_lisa_harrison #smm
Get more bang for your buck
“Don’t tell them you’re funny, tell them a joke”
“Don’t sell the drink, sell the refreshment”
@_lisa_harrison #smm
Step 4: Share content to increase your influence
repurpose, repurpose, repurpose
Turn a single content initiative into a series.
Prime your ‘insight creation and distribution machine’ with your successes to build a critical mass of influencers, subscribers, fans and followers.
@_lisa_harrison #smm
mind mapping
80% useful, relevant and informative content
20% bragging about your achievements (establish yourself as an expert and/or boost your credibility)
tip: Become An Influencer TIP: the 80/20
@_lisa_harrison #smm
• Build your online network
• Connect with your existing contacts first
• Add new connections to your network as you meet them
• Don’t push your sales message at your contacts
• Don’t rush to speak, listen first
• Encourage debate among your network
start connecting and networking
Step 5: Monitor and review regularly
Facebook Account – FREE Twitter Account – FREE
Time Investment – NOT FREE
PLUS – all this costs money:
• Graphic design • Website developers • Apps
• Social Media Mentoring
• Strategy Development and Review
• Training
• Corpororate Workshops
www.lisahrrison.com.au
Lisa Harrison
THANK YOU!
Email: [email protected]
Subscribe to our newsletter at www.pomo.com.au
www.secretstosocialmediamastery.com.au
Blog: www.pomo.com.au/blog/