5 solid ways to increase ecommerce store sales

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Vipra Business – No.1 Digital Marketing Agency Worried to Increase E-commerce sales?

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Page 1: 5 Solid Ways to Increase Ecommerce Store Sales

Vipra Business – No.1 Digital Marketing Agency

Worried to Increase E-commerce sales?

Page 2: 5 Solid Ways to Increase Ecommerce Store Sales

5 Clever Ways to (Ethically) Boost Ecommerce Store Sales

• If you want to make money online, setting up an ecommerce store can often be a great way to get started.

• we’re going to take a look at 6 things that you can do in order to generate sales for your ecommerce store.

• Vipra Business believes that you’ll be able to take your fledging store and turn it into a powerhouse that generates sales day and night if you follows these 6 thing mentioned in Our experimental presentation.

Page 3: 5 Solid Ways to Increase Ecommerce Store Sales

We Cover Tips of Ecommerce Management

Page 4: 5 Solid Ways to Increase Ecommerce Store Sales

1. Paid Traffic• Paid traffic can be one of the best ways to quickly

generate sales for your ecommerce store.

• You might think that paid traffic is expensive and you’ve probably heard some stories of people who have spent a lot of money – and saw no return.

• However, if done properly, paid traffic can, in fact, be quite affordable and once you have a winning campaign on your hands, paid traffic can really take your business to the next level.

• A better approach is to just spend small amounts of money at a time. A good suggested starting point is no more than $50.

Page 5: 5 Solid Ways to Increase Ecommerce Store Sales

Continued…• It’s important to spend small amounts, because there’s no

guarantee that your campaigns are going to work out.

• The nature of paid traffic, is that you’re often not going to get it right on your first go

• When running paid traffic campaigns, you should not spend your entire budget on a single ad variation.

• You then drive traffic to each of them, closely monitoring the metrics to see which ads and which campaigns are bringing you desirable results.

Page 6: 5 Solid Ways to Increase Ecommerce Store Sales

How Paid Traffic helps to Boost e-Commerce Sales

Page 7: 5 Solid Ways to Increase Ecommerce Store Sales

Continued…• You must also have a clear understanding of who your customer is.

• Good targeting ensures that your ads are shown to the right people.

• If your ads are shown to the right people, there’s an increased chance of sales occurring on your ecommerce site.

• Alternatively, if you have an email list of customers, consider sending them all a survey to better define who they are.

• Provide an incentive, such as a coupon code, to ensure that people fill out surveys quickly and honestly.

Page 8: 5 Solid Ways to Increase Ecommerce Store Sales

How to find Targeted Customers for e-Commerce?

Page 9: 5 Solid Ways to Increase Ecommerce Store Sales

2. Improve trust within your funnel

• When someone is going to buy something from your site, their journey is most likely going to look like this:

See an Ad/Visit Site Using URL – > View Product Page -> View Checkout -> Go through Checkout Process.

• By increasing the amount of trust that people have at each stage of the funnel, you’ll be able to improve conversions.

• For the product page, there are a couple of things you can do in order to boost trust. One is to include reviews of the products that are being displayed.

• By displaying reviews, you will be able to provide some ‘Social Proof,’ in terms of how good the product actually is.

Page 10: 5 Solid Ways to Increase Ecommerce Store Sales

Continued…• In fact, 77% of people consult online reviews, before purchasing something –

so it’s worth displaying any if you can.

• Another step you can take is to install a ‘live chat’ option on your site.

• 79% of the people who like live chat, prefer it because it allows for their questions to be answered quickly.

• As you can see the PayPal logo performed pretty well with 66% of people trusting it.

• However, Verisign isn’t too far behind with 63% of people trusting it.

• The third most trusted logo was McAfee, with 62% of people trusting it.

Page 11: 5 Solid Ways to Increase Ecommerce Store Sales

How live Chat Works to increase your Sales?

Page 12: 5 Solid Ways to Increase Ecommerce Store Sales

Continued…• Customer service was the number one factor that influenced

the amount of trust people have in the companies that they buy from.

• After all, 17% of those who abandon their carts, do so because of ‘concerns about payment security.’

• And some surveys have even found that 61% of people do not complete their purchases, due to the lack of a trust seal.

• As you can see the PayPal logo performed pretty well with 66% of people trusting it.

• Verisign isn’t too far behind with 63% of people trusting it.• The third most trusted logo was McAfee, with 62% of people

trusting it.

Page 13: 5 Solid Ways to Increase Ecommerce Store Sales

Continued…

• Testimonials are probably one of the best forms of Social proof.

• As with the trust badges, you might want to include some testimonials on your checkout page, in order to maximize their efficacy.

Page 14: 5 Solid Ways to Increase Ecommerce Store Sales

How Testimonial Helps to Improve Sales?

Page 15: 5 Solid Ways to Increase Ecommerce Store Sales

3. Make your Checkout process simpler

• Another way you can make the checkout process simpler is by reducing the number of form fields that potential customers need to fill in.

• On top of that you can also make it so that all they need to do is enter in their postal code, allowing them to select their address from a drop down menu.

• Though it doesn’t count as exactly making the checkout process simpler, you’ll also want to consider including a progress bar, within your checkout page.

Page 16: 5 Solid Ways to Increase Ecommerce Store Sales

4. Use email marketing

• The other method you can use to grow your ecommerce store is email marketing.

• According to some email marketing has an R.O.I of 4,300% – so it’s definitely worth spending some time on.

• There are two ways to approach email marketing for your ecommerce store.

One is marketing to a list you already have and the other is creating a new list entirely.

• If you already have an email list of customers, which is true for many ecommerce stores because people provide them during the checkout process, you’re off to a good start.

Page 17: 5 Solid Ways to Increase Ecommerce Store Sales

Continued…• You can do that by running some paid traffic to a page where

you get people to opt in to your email list.• If you can create a really enticing giveaway comprised of the

products that can be found on your site – you can ask people to enter their email address in order to ‘put their name in the hat.’

• But what can you do in order to generate sales from that email list?

• One solution is ‘Cross selling.’• This is where you sell people products that are

complementary to what they have already bought.

Page 18: 5 Solid Ways to Increase Ecommerce Store Sales

Continued…• Arguably, cross selling is easier to do via email, as upselling often needs a bit

of real time interaction.

• You can also use email marketing to promote your offerings connected to seasonal events.

• For instance, there is a chance that you might be able to tie in the offerings provided by your store with the following dates –

Valentines Day Thanksgiving Christmas Father’s Day Mother’s Day

Page 19: 5 Solid Ways to Increase Ecommerce Store Sales

Continued…

• In fact, depending on what your store sells, there might even be a day dedicated to the industry that you’re in!

• When you get better at email marketing, you’ll be able to segment your lists and promote these kinds of sales towards the people that are most likely to buy from you.

Page 20: 5 Solid Ways to Increase Ecommerce Store Sales

5. Become better at showcasing product benefits• Another thing you can do in order to improve ecommerce store sales is to

showcase the benefits of your products better.

• People buy benefits, not features.

• Here are a few tips to keep in mind, however.

a) The first is to ensure that you’re taking your pictures against a good background.

b) In most cases, you’ll go a long way by using a white background.

• If you do not want to do all of the photography work on your own and you want to find an expert who can take care of all of the work for you, consider visiting Shopify Experts.

• But you’ll find that videos that showcase product dimensions, as well as product functionality tend to be really helpful.

Page 21: 5 Solid Ways to Increase Ecommerce Store Sales

Thanks you : Vipra Business