5 social media dashboards their pros and cons - social media marketing

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5 Social Media Dashboards: Their Pros and Cons

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Page 1: 5 Social Media Dashboards Their Pros and Cons - Social Media Marketing

5 Social Media Dashboards: Their Pros and Cons

Page 2: 5 Social Media Dashboards Their Pros and Cons - Social Media Marketing

If you’ve reached the stage in your social strategy when you desperately need a social media dashboard – then

this post will help you find the right one.

Page 3: 5 Social Media Dashboards Their Pros and Cons - Social Media Marketing

We’ve picked 5 very popular dashboards, and each of them comes with their own unique set of pros and cons. Let’s see which one will suit your

particular needs.

Page 4: 5 Social Media Dashboards Their Pros and Cons - Social Media Marketing

1) Hootsuite

Page 5: 5 Social Media Dashboards Their Pros and Cons - Social Media Marketing

Hootsuite – the social media dashboard for teams using LinkedIn,

Twitter and Facebook. An old favourite among social marketers and early

adopters, Hootsuite remains one of the most complete, and useful

dashboards of them all.

Page 6: 5 Social Media Dashboards Their Pros and Cons - Social Media Marketing

Pros: Hootsuite offers free, pro and enterprise options. They are cheaper

than many other dashboard subscriptions and better, overall. Easily add your WordPress blog, and a few of

your other social sites – to track, monitor and add to your analytics

reports. A fantastic bookmarking tool is provided,

Page 7: 5 Social Media Dashboards Their Pros and Cons - Social Media Marketing

which makes for easy indexing as you manage your pages. The best thing

about Hootsuite is its 30 day history. Once you have it, you can’t live

without it.

Page 8: 5 Social Media Dashboards Their Pros and Cons - Social Media Marketing

Cons: Hootsuite needs to focus a little more on their mobile integration

software. They are a bit behind in this area. The only other criticism we have

is that with the free version, the analytics tools aren’t good enough. You just can’t nail down specifics.

Page 9: 5 Social Media Dashboards Their Pros and Cons - Social Media Marketing

2) Argyle Social

Page 10: 5 Social Media Dashboards Their Pros and Cons - Social Media Marketing

A front runner when it comes to qualified analytics, team management and consistent sharing. Argyle Social is the social dashboard that many social media agencies use to manage their

client strategies. It was built for serious use.

Page 11: 5 Social Media Dashboards Their Pros and Cons - Social Media Marketing

Pros: A great all rounder, and available in a white label option for agencies –

Argyle Social is a perfect tool for social marketers that want to see results.

Analytics are excellent, especially the trend clicks. As time passes, it

becomes really easy to maintain a complex strategy.

Page 12: 5 Social Media Dashboards Their Pros and Cons - Social Media Marketing

Cons: We’d like to say none, but every dashboard has its problems. Argyle Social is not cheap, especially if you

have a lot of clients.

Page 13: 5 Social Media Dashboards Their Pros and Cons - Social Media Marketing

3) TweetDeck

Page 14: 5 Social Media Dashboards Their Pros and Cons - Social Media Marketing

Pros: The infamous Twitter desktop dashboard gets a vote here. It was a pioneer in the birth of free Twitter

dashboard tools. With awesome real time views and an easy to use

scheduling system, what’s not to like about this perky publishing platform?

Great for official and unofficial retweets, and keeping up with your DM and @ messages – when they

happen.

Page 15: 5 Social Media Dashboards Their Pros and Cons - Social Media Marketing

Cons: TweetDeck is strictly a Twitter based tool. But it’s worth using

alongside a more comprehensive, integrated social dashboard.

Page 16: 5 Social Media Dashboards Their Pros and Cons - Social Media Marketing

4) Threadsy

Page 17: 5 Social Media Dashboards Their Pros and Cons - Social Media Marketing

Pros: Also a golden oldie, Threadsy remains popular with individual marketers, as it’s a one person

dashboard. The feeds are a nice feature, and it’s integrated well

enough with your core accounts, that when you delete something it stays

deleted.

Page 18: 5 Social Media Dashboards Their Pros and Cons - Social Media Marketing

Cons: Not suitable for teams, and definitely not suitable for multiple

strategies.

Page 19: 5 Social Media Dashboards Their Pros and Cons - Social Media Marketing

5) Raven Tools

Page 20: 5 Social Media Dashboards Their Pros and Cons - Social Media Marketing

Pros: Raven Tools is decent enough, with an option to integrate Google

Analytics into your account. There’s a comprehensive keyword tool and analytics that boosts this newer

dashboard to professional level. Why did it make the list? Raven Tools has fantastic reports. If you work with

multiple accounts or clients – you can customize each report they receive.

Page 21: 5 Social Media Dashboards Their Pros and Cons - Social Media Marketing

Cons: It’s not as easy to use as Hootsuite, as specialised as TweetDeck

or as socially appealing as Argyle Social. It always feels second best.

Page 22: 5 Social Media Dashboards Their Pros and Cons - Social Media Marketing

Social Media Marketing University (SMMU) is the creation of John Paul Souza, a serial entrepreneur who's held senior managerial positions at Banc America Capital Management

Group and JP Morgan Chase. Serving marketing professionals,

Page 23: 5 Social Media Dashboards Their Pros and Cons - Social Media Marketing

entrepreneurs and corporations, SMMU differentiates itself by offering

hands-on training from hands-on experts who are actively applying their

skills on real-world projects.

Page 24: 5 Social Media Dashboards Their Pros and Cons - Social Media Marketing

SMMU was recently honored as one of the top 5 finalists by the leading blog

site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media

firm" with over 900 unsolicited testimonials.

For more information, please visit

Page 25: 5 Social Media Dashboards Their Pros and Cons - Social Media Marketing

For more information about social media webinars and social media

online courses, please visit http://www.socialmediamarketinguniversity.com