5 simple steps to prepare an advocacy brief

5 simple steps

to prepare

an advocacy brief

Karen BonannoFounder & Managing Director

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Defining advocacy

“Advocacy is the deliberate process, based on

demonstrated evidence, to directly or indirectly

influence a decision makers, stakeholders and

relevant audiences to support and implement

actions that contribute to the fulfilment of a

cause or policy.”


5 Finger Plan to

Success

Australian School Library

Association Inc.

4

Trump & Kiyosaki 2011, ‘Guide to developing your Midas touch’, in

The Midas Touch, Plata Publishing, Scottsdale, AZ.


Thumb – Key MessageStrength of character

• Turning bad luck into good luck

• Intense sense of responsibility

• Emotional maturity & intelligence

• Attitude

• Establish pre-eminence

Identify a memorable message

• What is the issue?

• What perception do you want to get across?

• What do you want to keep in the front of everyone’s mind?

• What do you want done about this issue?

• What experience do you want stakeholders to have?


Pointer finger – points to support

your viewF.O.C.U.S.

Follow one course until successful

• Know your outcome

• Take action

• Find out what works & what doesn’t

• Re-align until you achieve 1

Capture killer statistics

Gather startling facts

• Survey findings

• Statistics, e.g. ABS

• Government reports

• Social networking statistics

• Infographic data


Middle finger – What are you?

What you stand for

• Identify who you are

• What do you stand for?

• Are you who you say you are?

• Standards

• Benchmarks

• Professionalism

Source quotable quotes

• Goodreads

• Brainyquote

• Quotegarden

Find remarkable stories

• Capture student voice

• Once I was lost …now I am found


Ring finger – Stakeholders/Audience

Relationships

• You can’t do a good deal with a bad partner

• Reputation at stake

• You want parents, colleagues, students to ‘invest’ in you

• Listen more, observe more, talk less

• Approach them with their needs, not your own

• Leverage your networks

Stakeholders/Audience

• Who can advocate for you?

• Who will be the audience?

• Rhetoric needs to resonate –mind your language

• Make connections

Massage the media

• School newsletter

• Social media

• Digital display


Little finger – Little things that count

The little things you do

that others don’t

• What is your core story?

• What is your elevator

pitch?

• How are you unique?

Call to action

• What specifically do you

want them to do?


The brief

What is the issue?

What you want done about it?

Statement of purpose

2 or 3 main points that support your view

Call to action


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5 simple steps to prepare an advocacy brief

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