PROMINENT CEOsSECRETS TO SUCCESS FROM

BY PEPPER RUTLAND

What do you need to start a business?Three simple things: know your productbetter than anyone, know your customer,

and have a burning desire to succeed.

The secret to successful hiring is this:look for the people who want to changethe world.

Never forget that you only have oneopportunity to make a first impression

—with investors, with customers, withPR, and with marketing.

Align yourself with the right people,forge the right relationships and you’llset yourself up for the long run.

Opportunities for women to lead arecreated through STEM education; it's

vitally important.

5

" -DAVE THOMAS

-MARC BENIOFF "

" -NATALIE MASSENET

-DAYMOND JOHN "

-DEANNA MULLIGAN CEO OF GUARDIAN LIFE INSURANCE COMPANY

CEO OF FUBU 

CEO OF NET­A­PORTER

"

CEO OF SALESFORCE

FORMER CEO OF WENDY'S

For more business tips, follow Pepper Rutland at:

www.PepperRutland.net