5 secrets of cloud integration

7/25/2019 5 Secrets of Cloud Integration

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5 Secretsof CloudApplicationIntegrationSuccess


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Whats insideIntroduction 3

Secret #1 Liberate Your Data 5

Secret #2 Empower Your People 7

Secret #3 Embrace Mobility 9

Secret #4 Exploit APIs 11

Secret #5 Automate for Productivity 13

Blue Cross Blue Shield Success Story 15

Citizens Disability Success Story 16

Next Steps 17
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3 | Informatica Cloud

Cloud computing has crossed the chasm,

mobile devices are ubiquitous and socialnetworks constantly stream masses of datainto the ether.

Meanwhile sensor technology continues toadvance and heralds a new The Internet ofThings era.

With each new technological innovation weredefine the velocity of business and changeour expectations for what speed isacceptable. We want instant answers to ourquestions and we want our problems resolvedin minutes, not hours.

However if companies are expected to survive

in this new age they must be able to answerthe following questions. How do wetransform our enterprises to deliver answers inreal time? and How do we do it withoutadditional IT complexity or overhead?

The companies that can quickly harness theexplosion of applications, data, customers

and partners will not only survive but will alsogrow and prosper. Those that cant will get leftbehind.

Introduction

There can be no doubt that we are entering a newperiod of information technology.

How do wetransformour businessesinto real timeenterprises?and How do

we do it withoutadditionalIT complexity oroverhead?
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In this e-book well provide five

secrets to help you deliveractionable data in real time toexceed your customersexpectations by providing instantdata, driving efficient businessprocesses and improving yourcustomer experience.


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Secret #1:

Liberate Your DataDriving Business Success in Real Time

IT departments across the globe are discoveringthat many cloud applications are failing to meet

expectations, despite the rapid time to marketand easy adoption. As a result many ITpractitioners struggle to realize the return ontheir cloud application investments, and manydont know why.

The reason is simple. Although each cloudapplication works well in isolation, it operates in

a vacuum that creates a walled garden ofinaccessible data. So whenever situations arisethat need data from multiple applications orsystems, theres just no clean way to getanswers. Thats just unacceptable in todayshyper-connected enterprises and all but wipesout the benefits of moving to cloud.


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Set your data free

Our first secret is to liberate your data in realtime. In addition, be sure to free your data with

a solution that can bridge both cloud andon-premises worlds, and can deliver criticalinformation to the right users wherever theyhappen to be - - whenever they need it.

Whether you need insurance rate informationfrom several cloud applications, or inventorydata from legacy ERP applications, you must

build real time application integrations thatliberate data, unify applications, and providedata services across all of your enterpriseboundaries.


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Common tasks like amending account detailsor processing an order often require re-keying

the same information over and over again intomultiple applications. Users rarely get it rightat the first attempt and the process is oftentime consuming, error prone and extremelylaborious.

This problem is exacerbated when weconsider the number of new cloud

applications our people use. Our employeesnot only access Salesforce, Workday, andNetSuite, but a whole host of on-premisesapplications too. So, secret number two solvesthe puzzle of low user productivity when weintegrate multiple applications.

Secret #2:

Empower Your PeopleImproving Sales, Service and Marketing Productivity


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In order to improve theproductivity of our sales,service and marketing peoplewe must provide a mechanismthat not only aggregates theinformation they need butalso reduces the effort towork with it.

Almost all cloud andtraditional point-to-pointapplication integrationapproaches focus onconnectivity and neglect toempower our end users.

Informatica Cloud ApplicationIntegration introduces theconcept of process wizards.Users follow process wizardsthat automate tasks withoutthe need to open multipletabs, or cut and pasteinformation from oneapplication into another. Thisreduces data entry errors andimproves end-userproductivity.

Let the wizard lead the way


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Its undeniable that were living ourlives increasingly connected to the

Internet, but instead of sitting at adesk were connecting in cabs, onplanes, and even while were waitingin line for coffee. We not only followfriends, update status feeds, or shopbut also want to use our mobiledevices to perform work-related tasks.

Secret number three is to embracemobile to run your business from your

mobile devices. Informatica Cloudmobile process applications help youremployees to get out from behindtheir desks and work with easy to use,data-rich applications that areintimately connected to every facet ofthe business.

Secret #3:

Embrace MobilityRunning Your Business from Your Phone


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WIndow flips toreveal historicalaction

Naturalnavigation

Instantly work withdata fields that are

aggregated from avariety of cloud andon-premise data sources

Helpful instructions

Employees can get their work done

from any device.

Now you can use smart phones and tablets toimprove employee productivity like never

before.

Informatica Clouds mobile process applicationsallow your employees to instantly accessdynamic, real time data from virtually anydevice.

These applications have native support for iOS

and Android platforms and also support otherpopular mobile technologies such asSalesforce1 and HTML 5.


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Secret #4:

Exploit APIsAdvertise, Consume and Collaborate

So far our applicationintegration secrets have

mainly focused inward.Weve talked about liberatingour data, empowering ourpeople and embracingmobility. However a trulysuccessful business interactswith customers, partners andother business systems.

Our fourth secret looksoutward and solves the

problem of exchanging dataand collaborating in realtime. As more businessesmove their applications anddata to the cloud, ApplicationProgramming Interface(API)-based integration isbecoming increasingly

common. So, exploit APIs tofoster deeper collaboration.

At the most basic level, APIsallow your applications and

systems to talk to otherapplications or services.In this way, you open updata and functionality toother developers, to otherbusinesses or even betweendepartments and locationswithin your company.


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Whether youre connecting toback-office systems, legacy

databases or connecteddevices, powerful APIs makebuilding apps that seamlesslyintegrate with a connectedworld faster and easier.

Informatica Cloud ApplicationIntegration can easily

consume or produce SOAPor REST-based APIs, makingevery connection toapplications and servicesmore meaningful.

Seamlessly integrate with

a connected world.


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Secret #5:

Automate for ProductivityUse Clicks not Code

Principal business activitiessuch as discount approval,

order to cash or service-callresolution seldom exist asdiscrete, independent andisolated tasks. Instead theyare typically complexbusiness processes thatinvolve many interactionsbetween business

applications and people,which take days or weeks tocomplete.

Not surprisingly manycompanies look to automation

solutions to provideproductivity gains, only todiscover that traditionalapplication integrationapproaches imposesignificant developeroverhead, erasing anyproductivity gains.

The final secret is to choosethe right cloud application

integration solution that canautomate your processes, butwithout adding additionaloverhead.


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Informatica Cloud ApplicationIntegration is unlike traditional

Enterprise Service Bus (ESB)solutions because visual toolslet business people, notdevelopers, createsophisticated processintegration flows. So the datathats needed to drive thebusiness forward is always

available, instantlyupdateable and not slowingthe company down.

Citizen integrators use theInformatica Cloud process

designer to visually createreal time applicationintegration processes. Simplypoint and click to easilycreate business process flowsthat are accessible from anydevice without the need fortime-consuming and

expensive manual coding, orphysical servers to deploy.

Create business process flows with

simple point-and-click.


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The Affordable Care Act brought

massive changes to the US healthcaremarket and a huge opportunity for

healthcare organizations. Healthcarepayers and providers could gain huge

market share by quickly enrolling millionsof uninsured individuals into new

insurance plans.

CHALLENGE:Rather than focusing on

traditional business-to-business (B2B) sales

activities, the healthcare payers andproviders had to switch to a

business-to-consumer (B2C) model where

highly-efficient call centers are crucial to

success.

To meet the challenges presented by selling

health plans to individuals, a Blue Cross/

Blue Shield (BCBS) organization started

planning a call center that was based on

Salesforce.com. Agents would receive high

volumes of inbound calls and manually

process insurance applications in a set

amount of time. However BCBS quickly

realized that Salesforce alone would not

allow them to capitalize on the opportunity.

SOLUTION: Adding Informatica Cloud

Application Integration to their Salesforce

implementation allowed call center directors

to use process automation and call scripting

to dramatically increase agent productivity,

expand bookings and lower operational

costs.

Meeting the Challenge of a Changing Market

Computer Telephony Interface (CTI) adaptertriggers the real time process application.

The real time process application callson-premises system to aggregate all

information already known about the caller.

The real time process applicationsguide the call center agent throughthe entire phone call.

Inbound callcomes in

C T I

Customer Success Story


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If youve ever had to file a claim or

application with any type of federal agency

then youve probably experienced how

frustrating it can be. The process is often

repetitive, requires reams of information,

and is slow. However, there is one company

who is making certain claims processes

better.

Citizens Disability helps people who believe

that they have a valid disability claim

receive the benefits to which they areentitled. Citizens Disability automates and

streamlines the application process with

Informatica Application Integration to allow

a claimant to successfully complete a

disability claim in the shortest possible time.

To reach their target audience, Citizens

Disability primarily relies on television

advertising to generate interest, and they

process applications while the claimant is on

the telephone.

When an inbound call is received, Citizens

Disability uses an Informatica Cloud

Application Integration process to streamline

the claimants activities. This does everything

from collecting initial claimant information,

storing it in Salesforce.com, schedulingdoctors appointments on 3rd party

scheduling systems, to booking court and

administrative hearings in external systems,

if required. A process that used to take days

can now be performed in a few minutes.

Streamlining Business Operations

Results

Claimants call times are

minimal

Data entry is standardizedand error free

Business processes areautomatic and quick

Data exchange betweenagencies is fast and efficient

Customer Success Story


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In this e-book we explained how toexceed your customers expectationsby delivering actionable data in realtime. Register today and transform

your company into an agileand efficient business.

For a 30 day free trial of Informatica Cloud visitwww.informaticacloud.com/trial

Next Steps


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AboutInformaticaWere Informatica Cloud, and we have developed an

award-winning family of cloud data integration solutionsspecifically designed to help SaaS application and platformcustomers integrate cloud-based data with the data residing inon-premise databases and systems or between cloudapplications.

With Informatica Cloud, your company can unify cloud-baseddata with the rest of your enterprise and ensure dataaccuracy, improve business decisions and operations, andderive maximum value from all of your software-as-a-service(Saas) investments.

Lets talk.

IN18-1014-2727
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