5 secrets for manufacturers to quickly boost inquiries
TRANSCRIPT
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5 Secrets for Manufacturers to Quickly Boost Inquiries
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PROBLEMHOUSTON WE HAVE A
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Is your website getting you sales? Inquiries? (Gulp...) Visitors?
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Is your website generating inquiries?
Is your answer no? Not sure?
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Is your website generating inquiries?
We’re going to show you how to turn that NO into a YES.
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But first, why should you believe a slideshow you found on the Internet?
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•30yearsinmanufacturing,soweunderstandyourchallenges.
•Wesuccessfullyappliedtheseprinciplestoourbusiness(andsoldit).
•15yearshelpingothermanufacturerssucceed.
CraigdeFasselle
ScottdeFasselle
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Is your website generating inquiries?
Why are more inquiries an important goal? More inquiries means more OEM customers and more sales.
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Is your website generating inquiries?
What would that mean to your business?
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Is your website generating inquiries?
What the web “used to be”In the early days of the web were you promised...
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Is your website generating inquiries?
A salesman that worked 24/7?
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Is your website generating inquiries?
The “Field of Dreams – build it and they will come?”
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Is your website generating inquiries?
Not quite how it worked out, right?
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Is your website generating inquiries?
Here’s how the web is now:• information-driven• mobile• highly competitive
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Is your website generating inquiries?
Most importantly, customers expect more from you— and they’ll leave if you don’t give it to them.
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THE FIX:AND IT’S NOTDUCT TAPE
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Here’s how you give them what they want:
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Give the customer what they want.
Ask yourself who is your ideal customer?
1.
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Give the customer what they want.
Thinkofonenewcustomeryou’dLOVEtohave.
Next...
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Give the customer what they want.
What questions does that person have?
2.
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Give the customer what they want.
Whatarethequestionsyouhearoverandover?
Answerthose,butmoreimportantly...
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Give the customer what they want.
What are their pains and problems?
3.
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Give the customer what they want.
Howhaveyoumadetheproblemsdisappearforcurrentcustomers?
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Give the customer what they want.
WhydidthosecustomersTRUSTyoutofixthoseproblemsforthem?
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Give the customer what they want.
Does your website communicate HOW you help them?
4.
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Give the customer what they want.
Or does it focus entirely on YOUR products & YOUR company?
If it does, that’s hurting you because...
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Give the customer what they want.
Your potential customer is also researching your competitors in the search to solve their problem.
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Give the customer what they want.
What will make people contact you instead of the competition?
5.
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Give the customer what they want.
Show an interest in them by:• answering their questions• relating to their problems• educating
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CHALLENGES:IF IT WAS EASYEVERYONE WOULD DO IT
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What could get in your way?
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Whatcouldgetinyourway?
Fear of giving away information for free
1.
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Whatcouldgetinyourway?
You’re not giving away the IP of how to manufacture your product.
You’re proving you can help them.
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Whatcouldgetinyourway?
No idea what to say2.
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Whatcouldgetinyourway?
Re-enact a successful sales meeting:• what were the customer’s concerns• how did you address the concerns• record the audio• use audio to help rewrite
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Whatcouldgetinyourway?
Content production bottlenecks3.
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Whatcouldgetinyourway?
You’re busy.Turn over writing to a copywriter.
(Look for one with a marketing background.)
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REWARD:ONE SMALL STEP...
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Benefits ofPushing Through:
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Benefits of Pushing Through
Text that speaks to customers’ questions & pains builds your credibility by relating to them.
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Benefits of Pushing Through
It makes your customer think, “They understand me. I need to contact them. They can help me.”
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Benefits of Pushing Through
One more benefit in addition to more inquiries...
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Benefits of Pushing Through
Better results in Google.
If your text helps your audience, Google will drive more traffic to you.
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Are you ready for more inquiries, OEM customers & volume sales?
Schedule a 30-minute meeting. We’ll give you actions you can take right now.
Call:937-985-1510
Email:[email protected]