5 reguli pentru un start up in ecommerce
TRANSCRIPT
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start-up in ecommerce5 reguli pe care sa le aplici
Short story
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PCfun vs. PcgarageLimitele unui antreprenor
…
“Success is the ability to go from one failure to another with no loss of enthusiasm.”
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Sir Winston Churchill
Idea
e-commerceScapa de “e”.
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Investeste timp in afacere, nu in website.
5% din timp va fi alocat interfetei.
Focus pe “c”
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Content:
1. Relevant pentru utilizatori
2. Principalul generator media
Focus pe “c”
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Comunicare:
Humanize!
Accesorize!
Friendertize!
Aplica 60/40
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•Promotii & servicii• Mesaje automate vs. mesaje generate
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Looking for goldgold… traffic
Tinteste organicGold traffic
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1. Google search
2. Direct
3. Newsletter
4. Afiliati
5. Adwords
Media castigata
Media platita
Vinde-ti visul
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•Alege oameni care cred in ideea ta.• Formeaza vs. recruteaza
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Referinte www.dollarshaveclub.comUn serviciu unic
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Referinte www.threadless.comProduse unice
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Referinte www.thinkgeek.comAdreseaza un segment diferit
