5 Reasons Your Online Marketing Strategy Isn’t Working

Something must be missing.

You've done all the things you were told you're

supposed to do. You have a pretty decent looking

website, maybe even a beautiful one. You have social

media accounts. You have a blog. And yet...

just don’t come.The leads

What’s wrong with this picture?

PROBLEM 1:You’re talking to no one

with no audiencePublishing content

wastes your time and money.

INSTEAD:If they’re not coming to you,

go to them on social media and other content sharing sites

. . . or, better yet, get the attention of the people they’re listening to and convince them

to pass on the message!

PROBLEM 2:You’re saying the wrong thing

ALL THE TIME

I come across company blogs that

consist entirely of company updates.

YAWN!

share content your customers actually WANT to see!

INSTEAD

INSPIRE THEM. EDUCATE THEM.

ENTERTAIN THEM.They will like you.

PROBLEM 3:You’re saying the right thing…in the wrong place

You might think you’re sharing your content in the right place. . .

but maybe you’re not.

Get into their theoretical “head”.

Where do they make purchasing decisions?Where do they “hang out” online?

WHAT CAN YOU DO to show up in the right moment

to be the answer to their questionor the solution to their problem?

PROBLEM 4:You’re not saying enough

ALL THE TIME!Everybody’s talking online.

If you’re not,YOUR COMPETITORS

ARE.

Occasional blog posts and status updates

might not be enough to get the results

your company deserves.

PROBLEM 5:You’re not asking enough

All this sharing is great, but

IT WON’T HELP YOU AT ALL

if you don’t ask for the sale.

Don’t forget your call to action!

of everything you post.It should be at the heart

AS LONG AS YOU’RE PROVIDING VALUEit’s okay to make your intentions known.

SOLUTIONBe awesome. All the time. Everywhere.

but if you get it rightIt’s not easy

YOU’LL BE AMAZED

by the results.

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