5 Reasons You Must Have Brand

Ambassadors

You probably know the basics of brand promotion: social media, content marketing and email marketing. However, if you don’t cultivate strong relationships with brand ambassadors, you’re missing out on a steady stream of free advertising.

To get a feel for what online brand advocacy looks like, follow these simple steps:

1. Pick a company to analyze2. Head over to BuzzSumo—or your favorite social media

search engine.3. Conduct a quick influencer search.4. Study the profiles of the company’s most rabid influencers.

Sure, some of those people are paid shills, but I assure you, most are avid fans of the product.

Not all of them will have hoards of followers, but they do add up. There is another name for these passionate fans: brand ambassadors. The term has evolved since the advent of social media. Let’s take a look.

The Old DefinitionIn the past, a brand ambassador was an individual employed by a firm to promote a product or service. This individual—often a celebrity—appeared in advertisements and at events such as trade shows and conventions.

The brand ambassador embodied the corporate identity. He or she humanized the corporation. This individual represented the values and ethics of the company—at least in theory.

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