5 reasons why you should need a blog

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Visit us at Hotelogix 5 Reasons Why your Hotel Needs a Blog Everything from your brand visibility with search engines to your credibility with guests is affected by your property’s blog – or lack thereof. Content marketing has become one of the biggest and most powerful trends in the marketing world. While blogs are relatively inexpensive to maintain, they can be a huge draw to your website. A successful blog can gain repeat customers, be the tipping point for a potential customer or expose your property to someone who would not have found it otherwise. There are many benefits of blogs to your website blogs can increase your hotel’s ranking on Google, it gives your guests a better idea of what to expect from your hotel, highlights special offers or packages to increase bookings, directs people to and from your social media accounts, helps create a strong presence in market and most importantly plays a crucial role in bringing in new customers. So, before you sit to write a blog post you need to understand what the benefits of blogging can be for your hotel. Let’s start by looking at top 5 benefits of blogging: Blogs can bring new customers: Believe it or not, blogs are a great way to get new customers to your website. A blog brings in different set of customers and it also encourages visitors to keep returning for new blog content. Blogs are a great way to attract visitors who use search engines for information on specific hotels, therefore, making your website a reliable source for new customers.

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Page 1: 5 reasons why you should need a blog

Visit us at Hotelogix

5 Reasons Why your Hotel Needs a Blog

Everything from your brand visibility with search engines to your credibility

with guests is affected by your property’s blog – or lack thereof. Content

marketing has become one of the biggest and most powerful trends in the

marketing world. While blogs are relatively inexpensive to maintain, they can

be a huge draw to your website. A successful blog can gain repeat customers,

be the tipping point for a potential customer or expose your property to

someone who would not have found it otherwise.

There are many

benefits of blogs

to your website

– blogs can

increase your

hotel’s ranking

on Google, it

gives your

guests a better

idea of what to

expect from your hotel, highlights special offers or packages to increase

bookings, directs people to and from your social media accounts, helps create

a strong presence in market and most importantly plays a crucial role in

bringing in new customers.

So, before you sit to write a blog post you need to understand what the

benefits of blogging can be for your hotel. Let’s start by looking at top 5

benefits of blogging:

Blogs can bring new customers: Believe it or not, blogs are a great way to get

new customers to your website. A blog brings in different set of customers and

it also encourages visitors to keep returning for new blog content. Blogs are a

great way to attract visitors who use search engines for information on specific

hotels, therefore, making your website a reliable source for new customers.

Page 2: 5 reasons why you should need a blog

Visit us at Hotelogix

Blogs keep your website fresh on content: If you churn out fresh content

regularly via blogs then your website will surely find its way up in Google’s

rankings. Search engines usually look for fresh and interesting content and if

you stop publishing it then your website will become stagnant and your

rankings will automatically decrease. So, blogs work as a rescue mechanism to

keep your site fresh and content rich.

Blogs help create an identity: Blogs are the easiest way to create a strong

identity in the hospitality industry. If you don’t post any information then you

don’t even exist in the market. Therefore, use blogs to your fullest advantage

to share all hotel related information and create a strong identity for your

brand in the market.

Blogs help develop relationships: Since people are growing to be net savvy,

most guests prefer to post their queries through the comment section on blogs

rather than calling up the hotel or sending mails. So you can build relations

with your guests through blogs by answering their queries through blogs.

Another benefit is that if you answer a popular question then it will become

easier for others who are looking for the same question on search engines. In

essence, you’re providing an answer not to just one person but many others.

Blogs showcase your company’s highlights: If you wish to highlight a special

promotion or a new deal, you may not have an ideal spot to put this

information directly. Blogs are the best way you can communicate with your

guests by telling them about your new offerings and services. Also, search

engines will index them in their list of results for people looking for

information. Blogs are a great platform to stockpile all the information you

want to share.

These are just the basic benefits of blogging. Blogging can be quite rewarding

for your hotel business. Most importantly, blogs are a way to humanize your

brand globally. In the hospitality industry, it is extremely important for your

readers to feel like they are comfortable with you and that they can connect

with your property. (Also read: 7 Low-Budget Marketing Ideas for Your Hotel)

To read more information rich articles related to the hospitality industry,

please visit Hotelogix Blog