Enterprise Analytics:Problems and Solutions Presentation 11. May 2011

Roslyn LaytonSenior Director at KleanSilicon Valley Expert in Denmark Evidenced-based marketing

linkedin.com/roslynlaytonroslyn@klean.dk

Agenda

• What is enterprise analytics?• 5 reasons why enterprise analytics projects fail• How you can succeed

Enterprise Analytics

Why Enterprise Analytics Projects Fail

Jeffrey Pfeffer

5 Reasons Why Web Analytics Projects Fail

1. Cost

2. Lack of expertise

3. Failure of information

4. Bad news

5. Politics

Cost

Lack of Expertise

Failure of Information

Bad News

Politics

How to Succeed

How to overcome the problems

1. Budget rules of thumb

2. Get smart

3. Get the right culture and the right leadership

90/10 Rule

1/3 1/3 1/3 Staff Technology Consulting

Thomas Davenport

Data ≠ Decisions

Data + = Decisions

Questions?