5 reasons typography is powerful

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Typography 5 powerful reasons i Typography powerful

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Page 1: 5 Reasons Typography is Powerful

Typography5

powerful

reasons

i!Typography

powerful

Page 2: 5 Reasons Typography is Powerful

may

w"

it

often overlook

BE somethingbe something

it

often overlook

Page 3: 5 Reasons Typography is Powerful

typography

i#

BUTBUTPLAYS AN ESSENTIAL PART

the presentation processthe presentation process

Page 4: 5 Reasons Typography is Powerful

logo

i!we see

Specifically designed with a font to fit the

EachEach

brand

22

Page 5: 5 Reasons Typography is Powerful

can

entir"change the

TYPOgrAPHY

of a presentation

TYPOgrAPHY

look and feelof a presentation

Page 6: 5 Reasons Typography is Powerful

It attracts

Holds the audience’s

attention

Page 7: 5 Reasons Typography is Powerful

USED CORRECTLY,

typographycan convey a certain mood

feeling.OR

typography

Page 8: 5 Reasons Typography is Powerful

THE

needs to understand

you are trying to send and be interested in it.

Page 9: 5 Reasons Typography is Powerful

Having the appropriate font

fo! you! presentation

before you even begin.

sets the tonesets the tone

3

Page 10: 5 Reasons Typography is Powerful

2 it isreader2friendly

Page 11: 5 Reasons Typography is Powerful

using fonts

that are

are

key to any presentatio

n

clean and easy to read that are

Page 12: 5 Reasons Typography is Powerful

If fonts are to

o small

crampedtogether

your presentation can be

immediately ignored

OrOr

Page 13: 5 Reasons Typography is Powerful

feeling.It's fun to have a cool

project,ButBut

&& complex

Page 14: 5 Reasons Typography is Powerful

The audience should be able

to easilycomprehend

your presentation is saying whatcomprehend

Page 15: 5 Reasons Typography is Powerful

3It establishes

an information

Hierarchy

Page 16: 5 Reasons Typography is Powerful

on the parts that

by using different font sizes

andtypes of font,

the audience can focus

are most

types of font,

important

Page 17: 5 Reasons Typography is Powerful

This makes it easier

pay more attention

to your presentation

to follow along

andfor your audiencefor your audience

Page 18: 5 Reasons Typography is Powerful

4it helps to

CREATEHARMONY

Page 19: 5 Reasons Typography is Powerful

ButBut

Typography

used throughout a

presentation unifies it

Typography

presentation unifies it

Page 20: 5 Reasons Typography is Powerful

Repetitionof the same fontin your presentationcreates continuity

simplicityand

Page 21: 5 Reasons Typography is Powerful

3Keeping your

and

and

in proportionkeeps it uncluttered

synchronizes your presentationin proportionfonts aligned

Page 22: 5 Reasons Typography is Powerful

5 and

Build!RECOGNITION

IT CREATES

Page 23: 5 Reasons Typography is Powerful

$" font! yo% us"IN YOUR PRESENTATION

THAT

CAN BE THE VISUALS

your audienc"REMEMBER MOST

your audienc"

$" font! yo% us"

Page 24: 5 Reasons Typography is Powerful

4AT ANY PLACE OR TIME

Yo% wan& AUDIENCE

TO BE ABLE TO RECOGNIZEyour compan'’! bran(your compan'’! bran(

Yo% wan&your

Page 25: 5 Reasons Typography is Powerful

T)ograph'

compan'MARKS YOUR

and

Page 26: 5 Reasons Typography is Powerful

i! th" on" thin*

VIEWER WILL IDENTIFY

wit+ tim" an(TIME AGAINwit+ tim" an(

i! th" on" thin*ThEThE

Page 27: 5 Reasons Typography is Powerful

typography

for th" entir"SETS TONE

Goo(Goo(

PRESENTATION

the

Page 28: 5 Reasons Typography is Powerful

5S,

UTILIZE THESE POINTS

remember t,CHOOSE YOUR TYPE WISELY!

and

S,

remember t,

Page 29: 5 Reasons Typography is Powerful

an(

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