5 reasons to automate your subscription billing - now!

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5 Reasons to Automate Subscription Billing January 28, 2013 Steve Adams

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Page 1: 5 reasons to automate your subscription billing - Now!

5 Reasons to Automate Subscription BillingJanuary 28, 2013

Steve Adams

Page 2: 5 reasons to automate your subscription billing - Now!

• Subscriptions aren’t just for newspapers…– Examples of Retail Subscriptions

• Challenges of implementing subscriptions

• 5 Benefits of Automation

• How Fusebill can help – Quick Demonstration

Page 3: 5 reasons to automate your subscription billing - Now!

The expanding Subscription World

Page 4: 5 reasons to automate your subscription billing - Now!

It’s one of the simplest of truths For a subscription business to make

money, it must bill and collect from customers.

bill

collect

make money

Page 5: 5 reasons to automate your subscription billing - Now!

Too bad it’s simpler to say than do

The devil’s in the details of requirements and architecture.

Traditional systems are slow, inaccurate and unable to scale

Page 6: 5 reasons to automate your subscription billing - Now!

Challenges

• Automation• Accuracy• Agility• Analytics

Page 7: 5 reasons to automate your subscription billing - Now!

Advertise

Web Visits

Conversions

$$$$$

Build Repeat Business

One Decision – multiple orders

Page 8: 5 reasons to automate your subscription billing - Now!

Order• Online• Customer

Service

Get Paid

• Credit Cards

• Invoices• PayPal

Ship• Inventor

y• Fulfillme

nt• Shipping

Linear Processing Flow

Linear ERP SystemsTransactional

Page 9: 5 reasons to automate your subscription billing - Now!

Transactional back office systems fail

9

Upsell

Cross-sell

Renew

Recurring Billing

Multiple Concurrent

Subscriptions

Usage Based Charges

Credit CardExpiry, Fraud, etc.

Initial SalesProcess

Traditional transactional systems don’t support recurrence

Page 10: 5 reasons to automate your subscription billing - Now!

So What Happens?

• Improvisation– Track in Excel– Ticketing systems

• Pilot Projects– Quick and Dirty development projects

• Or long and twisted development projects

Security Risks

Errors & Revenue Leakage

Lack of Visibility

Barriers to Scale

Page 11: 5 reasons to automate your subscription billing - Now!

Why Automate?

Page 12: 5 reasons to automate your subscription billing - Now!

The key benefit of automation is automation…

• Reduce people power – increase ability to scale

• Outsource security issues– Note that most shopping cart platforms don’t store

credit cards

• Process Payments – Automate collections, retries, client notifications

• Process renewals – and expiries

Page 13: 5 reasons to automate your subscription billing - Now!

Accuracy

• Get paid before shipping– Properly calculate amounts (discounts, coupons, taxes)– Collect automatically

• Notify downstream systems of problems!

– Invoicing and Account statusing

• Ship the right things– Manage change– Customer self-service– Central view of customer orders

• Stop delivering …

Page 14: 5 reasons to automate your subscription billing - Now!

Agility – cope with pricing changes

• Seasonal offerings

• Upgrade Options

• Variations

• Promotions / Coupons

• Customer lifecycle:– Cancel– Renew– Options

Page 15: 5 reasons to automate your subscription billing - Now!

Analytics

• So, what are we selling anyway?

• What geographies are performing well?

• What online programs bring us long term customers?

• How long do customers subscribe for?

Page 16: 5 reasons to automate your subscription billing - Now!

Accounting

• Accurate Taxes

• Discounts, Write-offs

• Earned vs Deferred Revenues

• Cash vs Revenue

Page 17: 5 reasons to automate your subscription billing - Now!

Brief Demo – Monthly Soap Delivery

Basic offering – soap and shampooPremium Plan – Salon quality soapsOptions to purchase extra or upgrade