By Salesfolk CEO, Heather R Morgan

5 Questions Every Salesperson Should Ask

#1. Why? Why? Why?

Probe DeeperAsk yourself: "Why they would want to do business with

you? What do they hope to gain?"

#2. Why now?

Learn their time tableAsk: "Why do they need this now? Have they tried to do

this before? If so, why didn't that work out?"

#3. Who will sign off on this?

Create an influence mapAsk: "What does your company's decision-making

process look like? Can you walk me through it?"

#4. Can I show you?

Ask for permissionStart by asking: "What would a successful outcome look like for you?"

After that, you can ask them if they would like to see a value-driven demo.

#5. What will happen if you don't?

Uncover the alternativesAsk: "What other options are you looking at right now? If you don't go with our solution, what will you do instead?"

For more tips on researching your buyer personas, check out this resource:

The Cold Email Mastery Course salesfolk.com/emailmastery