5 proven seo strategies to succeed in your inbound marketing efforts

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Page 1: 5 Proven SEO Strategies to Succeed in Your Inbound Marketing Efforts

5 Proven SEO Strategies to Succeed in Your Inbound Marketing Efforts

A closer look at the top inbound skills needed to improve SEO

Instant EDGE Marketing

What is it

bull Search Engine Optimization (SEO) is what search engines look at to rank your website on their results page

Instant EDGE Marketing

What is it

bull You want to ensure that those looking for your products and services can find them quickly

bull To connect with your target market it is essential to have a top ranking online

Instant EDGE Marketing

Content is King

bull Search engines want to be sure that sites are producing high-quality relevant content

bull Be sure to deliver an engaging user experience by including both expertly written copy and multimedia elements

bull Ensure yoursquore using new content to engage followers

Instant EDGE Marketing

Website Ease of Use

bull Website usability affects search engine rankings Ensure your site is easy to read and navigate

bull A high abandonment rate (common in confusing sites) will hurt your SEO ranking

Instant EDGE Marketing

Learn Effective Keyword Use

bull Therersquos a lot of finesse required for proper keyword use Remember to go easy in terms of density

bull Avoid ldquokeyword stuffingrdquo Focus on effective use in titles and headings instead

Instant EDGE Marketing

Use Social Media

bull Social media platforms like Facebook Twitter and LinkedIn make it easy for you (and your readers) to share your content with others

bull Social media can play a huge role in SEO rankings and maintaining a robust online presence is an essential part of inbound marketing strategy

Instant EDGE Marketing

A Numbers Game

All of this is important becausehellip

bull 61 of internet users research products online

bull 44 of online shoppers start by using a search engine

bull 75 of users never go beyond the first page

Instant EDGE Marketing

A Numbers Game

bull 70 of clicked links are organic (not paid)

bull Avg click through rate of paid sources is 2

bull Google changes itrsquos algorithm 500-600 times a year to ensure the best results are at the top of the page

Instant EDGE Marketing

What Does it All Mean

bull By casting a wide net using varied and helpful content a business can take advantage of SEO to find the customers that matter most

bull Utilizing social media platforms blogs with high quality consistent content bundled into a pleasant to use and simple package ensures customers can easily finding what they are looking for

Instant EDGE Marketing

Trust the Experts

bull Effective SEO strategy can feel confusing and overwhelming to those just starting out

bull Inbound marketing expertise is a growing field and therersquos no reason you shouldnrsquot call in the experts to help you with your campaign

Instant EDGE Marketing

Seeing SEO Success

bull Statistics show that the majority of users click one of the first three links

bull Itrsquos easy to see from this data just how important SEO strategies are to your future success incorporating the five elements listed above can help you achieve just that

Instant EDGE Marketing

Instant EDGE Marketing

Page 2: 5 Proven SEO Strategies to Succeed in Your Inbound Marketing Efforts

What is it

bull Search Engine Optimization (SEO) is what search engines look at to rank your website on their results page

Instant EDGE Marketing

What is it

bull You want to ensure that those looking for your products and services can find them quickly

bull To connect with your target market it is essential to have a top ranking online

Instant EDGE Marketing

Content is King

bull Search engines want to be sure that sites are producing high-quality relevant content

bull Be sure to deliver an engaging user experience by including both expertly written copy and multimedia elements

bull Ensure yoursquore using new content to engage followers

Instant EDGE Marketing

Website Ease of Use

bull Website usability affects search engine rankings Ensure your site is easy to read and navigate

bull A high abandonment rate (common in confusing sites) will hurt your SEO ranking

Instant EDGE Marketing

Learn Effective Keyword Use

bull Therersquos a lot of finesse required for proper keyword use Remember to go easy in terms of density

bull Avoid ldquokeyword stuffingrdquo Focus on effective use in titles and headings instead

Instant EDGE Marketing

Use Social Media

bull Social media platforms like Facebook Twitter and LinkedIn make it easy for you (and your readers) to share your content with others

bull Social media can play a huge role in SEO rankings and maintaining a robust online presence is an essential part of inbound marketing strategy

Instant EDGE Marketing

A Numbers Game

All of this is important becausehellip

bull 61 of internet users research products online

bull 44 of online shoppers start by using a search engine

bull 75 of users never go beyond the first page

Instant EDGE Marketing

A Numbers Game

bull 70 of clicked links are organic (not paid)

bull Avg click through rate of paid sources is 2

bull Google changes itrsquos algorithm 500-600 times a year to ensure the best results are at the top of the page

Instant EDGE Marketing

What Does it All Mean

bull By casting a wide net using varied and helpful content a business can take advantage of SEO to find the customers that matter most

bull Utilizing social media platforms blogs with high quality consistent content bundled into a pleasant to use and simple package ensures customers can easily finding what they are looking for

Instant EDGE Marketing

Trust the Experts

bull Effective SEO strategy can feel confusing and overwhelming to those just starting out

bull Inbound marketing expertise is a growing field and therersquos no reason you shouldnrsquot call in the experts to help you with your campaign

Instant EDGE Marketing

Seeing SEO Success

bull Statistics show that the majority of users click one of the first three links

bull Itrsquos easy to see from this data just how important SEO strategies are to your future success incorporating the five elements listed above can help you achieve just that

Instant EDGE Marketing

Instant EDGE Marketing

Page 3: 5 Proven SEO Strategies to Succeed in Your Inbound Marketing Efforts

What is it

bull You want to ensure that those looking for your products and services can find them quickly

bull To connect with your target market it is essential to have a top ranking online

Instant EDGE Marketing

Content is King

bull Search engines want to be sure that sites are producing high-quality relevant content

bull Be sure to deliver an engaging user experience by including both expertly written copy and multimedia elements

bull Ensure yoursquore using new content to engage followers

Instant EDGE Marketing

Website Ease of Use

bull Website usability affects search engine rankings Ensure your site is easy to read and navigate

bull A high abandonment rate (common in confusing sites) will hurt your SEO ranking

Instant EDGE Marketing

Learn Effective Keyword Use

bull Therersquos a lot of finesse required for proper keyword use Remember to go easy in terms of density

bull Avoid ldquokeyword stuffingrdquo Focus on effective use in titles and headings instead

Instant EDGE Marketing

Use Social Media

bull Social media platforms like Facebook Twitter and LinkedIn make it easy for you (and your readers) to share your content with others

bull Social media can play a huge role in SEO rankings and maintaining a robust online presence is an essential part of inbound marketing strategy

Instant EDGE Marketing

A Numbers Game

All of this is important becausehellip

bull 61 of internet users research products online

bull 44 of online shoppers start by using a search engine

bull 75 of users never go beyond the first page

Instant EDGE Marketing

A Numbers Game

bull 70 of clicked links are organic (not paid)

bull Avg click through rate of paid sources is 2

bull Google changes itrsquos algorithm 500-600 times a year to ensure the best results are at the top of the page

Instant EDGE Marketing

What Does it All Mean

bull By casting a wide net using varied and helpful content a business can take advantage of SEO to find the customers that matter most

bull Utilizing social media platforms blogs with high quality consistent content bundled into a pleasant to use and simple package ensures customers can easily finding what they are looking for

Instant EDGE Marketing

Trust the Experts

bull Effective SEO strategy can feel confusing and overwhelming to those just starting out

bull Inbound marketing expertise is a growing field and therersquos no reason you shouldnrsquot call in the experts to help you with your campaign

Instant EDGE Marketing

Seeing SEO Success

bull Statistics show that the majority of users click one of the first three links

bull Itrsquos easy to see from this data just how important SEO strategies are to your future success incorporating the five elements listed above can help you achieve just that

Instant EDGE Marketing

Instant EDGE Marketing

Page 4: 5 Proven SEO Strategies to Succeed in Your Inbound Marketing Efforts

Content is King

bull Search engines want to be sure that sites are producing high-quality relevant content

bull Be sure to deliver an engaging user experience by including both expertly written copy and multimedia elements

bull Ensure yoursquore using new content to engage followers

Instant EDGE Marketing

Website Ease of Use

bull Website usability affects search engine rankings Ensure your site is easy to read and navigate

bull A high abandonment rate (common in confusing sites) will hurt your SEO ranking

Instant EDGE Marketing

Learn Effective Keyword Use

bull Therersquos a lot of finesse required for proper keyword use Remember to go easy in terms of density

bull Avoid ldquokeyword stuffingrdquo Focus on effective use in titles and headings instead

Instant EDGE Marketing

Use Social Media

bull Social media platforms like Facebook Twitter and LinkedIn make it easy for you (and your readers) to share your content with others

bull Social media can play a huge role in SEO rankings and maintaining a robust online presence is an essential part of inbound marketing strategy

Instant EDGE Marketing

A Numbers Game

All of this is important becausehellip

bull 61 of internet users research products online

bull 44 of online shoppers start by using a search engine

bull 75 of users never go beyond the first page

Instant EDGE Marketing

A Numbers Game

bull 70 of clicked links are organic (not paid)

bull Avg click through rate of paid sources is 2

bull Google changes itrsquos algorithm 500-600 times a year to ensure the best results are at the top of the page

Instant EDGE Marketing

What Does it All Mean

bull By casting a wide net using varied and helpful content a business can take advantage of SEO to find the customers that matter most

bull Utilizing social media platforms blogs with high quality consistent content bundled into a pleasant to use and simple package ensures customers can easily finding what they are looking for

Instant EDGE Marketing

Trust the Experts

bull Effective SEO strategy can feel confusing and overwhelming to those just starting out

bull Inbound marketing expertise is a growing field and therersquos no reason you shouldnrsquot call in the experts to help you with your campaign

Instant EDGE Marketing

Seeing SEO Success

bull Statistics show that the majority of users click one of the first three links

bull Itrsquos easy to see from this data just how important SEO strategies are to your future success incorporating the five elements listed above can help you achieve just that

Instant EDGE Marketing

Instant EDGE Marketing

Page 5: 5 Proven SEO Strategies to Succeed in Your Inbound Marketing Efforts

Website Ease of Use

bull Website usability affects search engine rankings Ensure your site is easy to read and navigate

bull A high abandonment rate (common in confusing sites) will hurt your SEO ranking

Instant EDGE Marketing

Learn Effective Keyword Use

bull Therersquos a lot of finesse required for proper keyword use Remember to go easy in terms of density

bull Avoid ldquokeyword stuffingrdquo Focus on effective use in titles and headings instead

Instant EDGE Marketing

Use Social Media

bull Social media platforms like Facebook Twitter and LinkedIn make it easy for you (and your readers) to share your content with others

bull Social media can play a huge role in SEO rankings and maintaining a robust online presence is an essential part of inbound marketing strategy

Instant EDGE Marketing

A Numbers Game

All of this is important becausehellip

bull 61 of internet users research products online

bull 44 of online shoppers start by using a search engine

bull 75 of users never go beyond the first page

Instant EDGE Marketing

A Numbers Game

bull 70 of clicked links are organic (not paid)

bull Avg click through rate of paid sources is 2

bull Google changes itrsquos algorithm 500-600 times a year to ensure the best results are at the top of the page

Instant EDGE Marketing

What Does it All Mean

bull By casting a wide net using varied and helpful content a business can take advantage of SEO to find the customers that matter most

bull Utilizing social media platforms blogs with high quality consistent content bundled into a pleasant to use and simple package ensures customers can easily finding what they are looking for

Instant EDGE Marketing

Trust the Experts

bull Effective SEO strategy can feel confusing and overwhelming to those just starting out

bull Inbound marketing expertise is a growing field and therersquos no reason you shouldnrsquot call in the experts to help you with your campaign

Instant EDGE Marketing

Seeing SEO Success

bull Statistics show that the majority of users click one of the first three links

bull Itrsquos easy to see from this data just how important SEO strategies are to your future success incorporating the five elements listed above can help you achieve just that

Instant EDGE Marketing

Instant EDGE Marketing

Page 6: 5 Proven SEO Strategies to Succeed in Your Inbound Marketing Efforts

Learn Effective Keyword Use

bull Therersquos a lot of finesse required for proper keyword use Remember to go easy in terms of density

bull Avoid ldquokeyword stuffingrdquo Focus on effective use in titles and headings instead

Instant EDGE Marketing

Use Social Media

bull Social media platforms like Facebook Twitter and LinkedIn make it easy for you (and your readers) to share your content with others

bull Social media can play a huge role in SEO rankings and maintaining a robust online presence is an essential part of inbound marketing strategy

Instant EDGE Marketing

A Numbers Game

All of this is important becausehellip

bull 61 of internet users research products online

bull 44 of online shoppers start by using a search engine

bull 75 of users never go beyond the first page

Instant EDGE Marketing

A Numbers Game

bull 70 of clicked links are organic (not paid)

bull Avg click through rate of paid sources is 2

bull Google changes itrsquos algorithm 500-600 times a year to ensure the best results are at the top of the page

Instant EDGE Marketing

What Does it All Mean

bull By casting a wide net using varied and helpful content a business can take advantage of SEO to find the customers that matter most

bull Utilizing social media platforms blogs with high quality consistent content bundled into a pleasant to use and simple package ensures customers can easily finding what they are looking for

Instant EDGE Marketing

Trust the Experts

bull Effective SEO strategy can feel confusing and overwhelming to those just starting out

bull Inbound marketing expertise is a growing field and therersquos no reason you shouldnrsquot call in the experts to help you with your campaign

Instant EDGE Marketing

Seeing SEO Success

bull Statistics show that the majority of users click one of the first three links

bull Itrsquos easy to see from this data just how important SEO strategies are to your future success incorporating the five elements listed above can help you achieve just that

Instant EDGE Marketing

Instant EDGE Marketing

Page 7: 5 Proven SEO Strategies to Succeed in Your Inbound Marketing Efforts

Use Social Media

bull Social media platforms like Facebook Twitter and LinkedIn make it easy for you (and your readers) to share your content with others

bull Social media can play a huge role in SEO rankings and maintaining a robust online presence is an essential part of inbound marketing strategy

Instant EDGE Marketing

A Numbers Game

All of this is important becausehellip

bull 61 of internet users research products online

bull 44 of online shoppers start by using a search engine

bull 75 of users never go beyond the first page

Instant EDGE Marketing

A Numbers Game

bull 70 of clicked links are organic (not paid)

bull Avg click through rate of paid sources is 2

bull Google changes itrsquos algorithm 500-600 times a year to ensure the best results are at the top of the page

Instant EDGE Marketing

What Does it All Mean

bull By casting a wide net using varied and helpful content a business can take advantage of SEO to find the customers that matter most

bull Utilizing social media platforms blogs with high quality consistent content bundled into a pleasant to use and simple package ensures customers can easily finding what they are looking for

Instant EDGE Marketing

Trust the Experts

bull Effective SEO strategy can feel confusing and overwhelming to those just starting out

bull Inbound marketing expertise is a growing field and therersquos no reason you shouldnrsquot call in the experts to help you with your campaign

Instant EDGE Marketing

Seeing SEO Success

bull Statistics show that the majority of users click one of the first three links

bull Itrsquos easy to see from this data just how important SEO strategies are to your future success incorporating the five elements listed above can help you achieve just that

Instant EDGE Marketing

Instant EDGE Marketing

Page 8: 5 Proven SEO Strategies to Succeed in Your Inbound Marketing Efforts

A Numbers Game

All of this is important becausehellip

bull 61 of internet users research products online

bull 44 of online shoppers start by using a search engine

bull 75 of users never go beyond the first page

Instant EDGE Marketing

A Numbers Game

bull 70 of clicked links are organic (not paid)

bull Avg click through rate of paid sources is 2

bull Google changes itrsquos algorithm 500-600 times a year to ensure the best results are at the top of the page

Instant EDGE Marketing

What Does it All Mean

bull By casting a wide net using varied and helpful content a business can take advantage of SEO to find the customers that matter most

bull Utilizing social media platforms blogs with high quality consistent content bundled into a pleasant to use and simple package ensures customers can easily finding what they are looking for

Instant EDGE Marketing

Trust the Experts

bull Effective SEO strategy can feel confusing and overwhelming to those just starting out

bull Inbound marketing expertise is a growing field and therersquos no reason you shouldnrsquot call in the experts to help you with your campaign

Instant EDGE Marketing

Seeing SEO Success

bull Statistics show that the majority of users click one of the first three links

bull Itrsquos easy to see from this data just how important SEO strategies are to your future success incorporating the five elements listed above can help you achieve just that

Instant EDGE Marketing

Instant EDGE Marketing

Page 9: 5 Proven SEO Strategies to Succeed in Your Inbound Marketing Efforts

A Numbers Game

bull 70 of clicked links are organic (not paid)

bull Avg click through rate of paid sources is 2

bull Google changes itrsquos algorithm 500-600 times a year to ensure the best results are at the top of the page

Instant EDGE Marketing

What Does it All Mean

bull By casting a wide net using varied and helpful content a business can take advantage of SEO to find the customers that matter most

bull Utilizing social media platforms blogs with high quality consistent content bundled into a pleasant to use and simple package ensures customers can easily finding what they are looking for

Instant EDGE Marketing

Trust the Experts

bull Effective SEO strategy can feel confusing and overwhelming to those just starting out

bull Inbound marketing expertise is a growing field and therersquos no reason you shouldnrsquot call in the experts to help you with your campaign

Instant EDGE Marketing

Seeing SEO Success

bull Statistics show that the majority of users click one of the first three links

bull Itrsquos easy to see from this data just how important SEO strategies are to your future success incorporating the five elements listed above can help you achieve just that

Instant EDGE Marketing

Instant EDGE Marketing

Page 10: 5 Proven SEO Strategies to Succeed in Your Inbound Marketing Efforts

What Does it All Mean

bull By casting a wide net using varied and helpful content a business can take advantage of SEO to find the customers that matter most

bull Utilizing social media platforms blogs with high quality consistent content bundled into a pleasant to use and simple package ensures customers can easily finding what they are looking for

Instant EDGE Marketing

Trust the Experts

bull Effective SEO strategy can feel confusing and overwhelming to those just starting out

bull Inbound marketing expertise is a growing field and therersquos no reason you shouldnrsquot call in the experts to help you with your campaign

Instant EDGE Marketing

Seeing SEO Success

bull Statistics show that the majority of users click one of the first three links

bull Itrsquos easy to see from this data just how important SEO strategies are to your future success incorporating the five elements listed above can help you achieve just that

Instant EDGE Marketing

Instant EDGE Marketing

Page 11: 5 Proven SEO Strategies to Succeed in Your Inbound Marketing Efforts

Trust the Experts

bull Effective SEO strategy can feel confusing and overwhelming to those just starting out

bull Inbound marketing expertise is a growing field and therersquos no reason you shouldnrsquot call in the experts to help you with your campaign

Instant EDGE Marketing

Seeing SEO Success

bull Statistics show that the majority of users click one of the first three links

bull Itrsquos easy to see from this data just how important SEO strategies are to your future success incorporating the five elements listed above can help you achieve just that

Instant EDGE Marketing

Instant EDGE Marketing

Page 12: 5 Proven SEO Strategies to Succeed in Your Inbound Marketing Efforts

Seeing SEO Success

bull Statistics show that the majority of users click one of the first three links

bull Itrsquos easy to see from this data just how important SEO strategies are to your future success incorporating the five elements listed above can help you achieve just that

Instant EDGE Marketing

Instant EDGE Marketing

Page 13: 5 Proven SEO Strategies to Succeed in Your Inbound Marketing Efforts

Instant EDGE Marketing