5 proven seo strategies to succeed in your inbound marketing efforts
TRANSCRIPT
5 Proven SEO Strategies to Succeed in Your Inbound Marketing Efforts
A closer look at the top inbound skills needed to improve SEO
Instant EDGE Marketing
What is it
bull Search Engine Optimization (SEO) is what search engines look at to rank your website on their results page
Instant EDGE Marketing
What is it
bull You want to ensure that those looking for your products and services can find them quickly
bull To connect with your target market it is essential to have a top ranking online
Instant EDGE Marketing
Content is King
bull Search engines want to be sure that sites are producing high-quality relevant content
bull Be sure to deliver an engaging user experience by including both expertly written copy and multimedia elements
bull Ensure yoursquore using new content to engage followers
Instant EDGE Marketing
Website Ease of Use
bull Website usability affects search engine rankings Ensure your site is easy to read and navigate
bull A high abandonment rate (common in confusing sites) will hurt your SEO ranking
Instant EDGE Marketing
Learn Effective Keyword Use
bull Therersquos a lot of finesse required for proper keyword use Remember to go easy in terms of density
bull Avoid ldquokeyword stuffingrdquo Focus on effective use in titles and headings instead
Instant EDGE Marketing
Use Social Media
bull Social media platforms like Facebook Twitter and LinkedIn make it easy for you (and your readers) to share your content with others
bull Social media can play a huge role in SEO rankings and maintaining a robust online presence is an essential part of inbound marketing strategy
Instant EDGE Marketing
A Numbers Game
All of this is important becausehellip
bull 61 of internet users research products online
bull 44 of online shoppers start by using a search engine
bull 75 of users never go beyond the first page
Instant EDGE Marketing
A Numbers Game
bull 70 of clicked links are organic (not paid)
bull Avg click through rate of paid sources is 2
bull Google changes itrsquos algorithm 500-600 times a year to ensure the best results are at the top of the page
Instant EDGE Marketing
What Does it All Mean
bull By casting a wide net using varied and helpful content a business can take advantage of SEO to find the customers that matter most
bull Utilizing social media platforms blogs with high quality consistent content bundled into a pleasant to use and simple package ensures customers can easily finding what they are looking for
Instant EDGE Marketing
Trust the Experts
bull Effective SEO strategy can feel confusing and overwhelming to those just starting out
bull Inbound marketing expertise is a growing field and therersquos no reason you shouldnrsquot call in the experts to help you with your campaign
Instant EDGE Marketing
Seeing SEO Success
bull Statistics show that the majority of users click one of the first three links
bull Itrsquos easy to see from this data just how important SEO strategies are to your future success incorporating the five elements listed above can help you achieve just that
Instant EDGE Marketing
Instant EDGE Marketing
What is it
bull Search Engine Optimization (SEO) is what search engines look at to rank your website on their results page
Instant EDGE Marketing
What is it
bull You want to ensure that those looking for your products and services can find them quickly
bull To connect with your target market it is essential to have a top ranking online
Instant EDGE Marketing
Content is King
bull Search engines want to be sure that sites are producing high-quality relevant content
bull Be sure to deliver an engaging user experience by including both expertly written copy and multimedia elements
bull Ensure yoursquore using new content to engage followers
Instant EDGE Marketing
Website Ease of Use
bull Website usability affects search engine rankings Ensure your site is easy to read and navigate
bull A high abandonment rate (common in confusing sites) will hurt your SEO ranking
Instant EDGE Marketing
Learn Effective Keyword Use
bull Therersquos a lot of finesse required for proper keyword use Remember to go easy in terms of density
bull Avoid ldquokeyword stuffingrdquo Focus on effective use in titles and headings instead
Instant EDGE Marketing
Use Social Media
bull Social media platforms like Facebook Twitter and LinkedIn make it easy for you (and your readers) to share your content with others
bull Social media can play a huge role in SEO rankings and maintaining a robust online presence is an essential part of inbound marketing strategy
Instant EDGE Marketing
A Numbers Game
All of this is important becausehellip
bull 61 of internet users research products online
bull 44 of online shoppers start by using a search engine
bull 75 of users never go beyond the first page
Instant EDGE Marketing
A Numbers Game
bull 70 of clicked links are organic (not paid)
bull Avg click through rate of paid sources is 2
bull Google changes itrsquos algorithm 500-600 times a year to ensure the best results are at the top of the page
Instant EDGE Marketing
What Does it All Mean
bull By casting a wide net using varied and helpful content a business can take advantage of SEO to find the customers that matter most
bull Utilizing social media platforms blogs with high quality consistent content bundled into a pleasant to use and simple package ensures customers can easily finding what they are looking for
Instant EDGE Marketing
Trust the Experts
bull Effective SEO strategy can feel confusing and overwhelming to those just starting out
bull Inbound marketing expertise is a growing field and therersquos no reason you shouldnrsquot call in the experts to help you with your campaign
Instant EDGE Marketing
Seeing SEO Success
bull Statistics show that the majority of users click one of the first three links
bull Itrsquos easy to see from this data just how important SEO strategies are to your future success incorporating the five elements listed above can help you achieve just that
Instant EDGE Marketing
Instant EDGE Marketing
What is it
bull You want to ensure that those looking for your products and services can find them quickly
bull To connect with your target market it is essential to have a top ranking online
Instant EDGE Marketing
Content is King
bull Search engines want to be sure that sites are producing high-quality relevant content
bull Be sure to deliver an engaging user experience by including both expertly written copy and multimedia elements
bull Ensure yoursquore using new content to engage followers
Instant EDGE Marketing
Website Ease of Use
bull Website usability affects search engine rankings Ensure your site is easy to read and navigate
bull A high abandonment rate (common in confusing sites) will hurt your SEO ranking
Instant EDGE Marketing
Learn Effective Keyword Use
bull Therersquos a lot of finesse required for proper keyword use Remember to go easy in terms of density
bull Avoid ldquokeyword stuffingrdquo Focus on effective use in titles and headings instead
Instant EDGE Marketing
Use Social Media
bull Social media platforms like Facebook Twitter and LinkedIn make it easy for you (and your readers) to share your content with others
bull Social media can play a huge role in SEO rankings and maintaining a robust online presence is an essential part of inbound marketing strategy
Instant EDGE Marketing
A Numbers Game
All of this is important becausehellip
bull 61 of internet users research products online
bull 44 of online shoppers start by using a search engine
bull 75 of users never go beyond the first page
Instant EDGE Marketing
A Numbers Game
bull 70 of clicked links are organic (not paid)
bull Avg click through rate of paid sources is 2
bull Google changes itrsquos algorithm 500-600 times a year to ensure the best results are at the top of the page
Instant EDGE Marketing
What Does it All Mean
bull By casting a wide net using varied and helpful content a business can take advantage of SEO to find the customers that matter most
bull Utilizing social media platforms blogs with high quality consistent content bundled into a pleasant to use and simple package ensures customers can easily finding what they are looking for
Instant EDGE Marketing
Trust the Experts
bull Effective SEO strategy can feel confusing and overwhelming to those just starting out
bull Inbound marketing expertise is a growing field and therersquos no reason you shouldnrsquot call in the experts to help you with your campaign
Instant EDGE Marketing
Seeing SEO Success
bull Statistics show that the majority of users click one of the first three links
bull Itrsquos easy to see from this data just how important SEO strategies are to your future success incorporating the five elements listed above can help you achieve just that
Instant EDGE Marketing
Instant EDGE Marketing
Content is King
bull Search engines want to be sure that sites are producing high-quality relevant content
bull Be sure to deliver an engaging user experience by including both expertly written copy and multimedia elements
bull Ensure yoursquore using new content to engage followers
Instant EDGE Marketing
Website Ease of Use
bull Website usability affects search engine rankings Ensure your site is easy to read and navigate
bull A high abandonment rate (common in confusing sites) will hurt your SEO ranking
Instant EDGE Marketing
Learn Effective Keyword Use
bull Therersquos a lot of finesse required for proper keyword use Remember to go easy in terms of density
bull Avoid ldquokeyword stuffingrdquo Focus on effective use in titles and headings instead
Instant EDGE Marketing
Use Social Media
bull Social media platforms like Facebook Twitter and LinkedIn make it easy for you (and your readers) to share your content with others
bull Social media can play a huge role in SEO rankings and maintaining a robust online presence is an essential part of inbound marketing strategy
Instant EDGE Marketing
A Numbers Game
All of this is important becausehellip
bull 61 of internet users research products online
bull 44 of online shoppers start by using a search engine
bull 75 of users never go beyond the first page
Instant EDGE Marketing
A Numbers Game
bull 70 of clicked links are organic (not paid)
bull Avg click through rate of paid sources is 2
bull Google changes itrsquos algorithm 500-600 times a year to ensure the best results are at the top of the page
Instant EDGE Marketing
What Does it All Mean
bull By casting a wide net using varied and helpful content a business can take advantage of SEO to find the customers that matter most
bull Utilizing social media platforms blogs with high quality consistent content bundled into a pleasant to use and simple package ensures customers can easily finding what they are looking for
Instant EDGE Marketing
Trust the Experts
bull Effective SEO strategy can feel confusing and overwhelming to those just starting out
bull Inbound marketing expertise is a growing field and therersquos no reason you shouldnrsquot call in the experts to help you with your campaign
Instant EDGE Marketing
Seeing SEO Success
bull Statistics show that the majority of users click one of the first three links
bull Itrsquos easy to see from this data just how important SEO strategies are to your future success incorporating the five elements listed above can help you achieve just that
Instant EDGE Marketing
Instant EDGE Marketing
Website Ease of Use
bull Website usability affects search engine rankings Ensure your site is easy to read and navigate
bull A high abandonment rate (common in confusing sites) will hurt your SEO ranking
Instant EDGE Marketing
Learn Effective Keyword Use
bull Therersquos a lot of finesse required for proper keyword use Remember to go easy in terms of density
bull Avoid ldquokeyword stuffingrdquo Focus on effective use in titles and headings instead
Instant EDGE Marketing
Use Social Media
bull Social media platforms like Facebook Twitter and LinkedIn make it easy for you (and your readers) to share your content with others
bull Social media can play a huge role in SEO rankings and maintaining a robust online presence is an essential part of inbound marketing strategy
Instant EDGE Marketing
A Numbers Game
All of this is important becausehellip
bull 61 of internet users research products online
bull 44 of online shoppers start by using a search engine
bull 75 of users never go beyond the first page
Instant EDGE Marketing
A Numbers Game
bull 70 of clicked links are organic (not paid)
bull Avg click through rate of paid sources is 2
bull Google changes itrsquos algorithm 500-600 times a year to ensure the best results are at the top of the page
Instant EDGE Marketing
What Does it All Mean
bull By casting a wide net using varied and helpful content a business can take advantage of SEO to find the customers that matter most
bull Utilizing social media platforms blogs with high quality consistent content bundled into a pleasant to use and simple package ensures customers can easily finding what they are looking for
Instant EDGE Marketing
Trust the Experts
bull Effective SEO strategy can feel confusing and overwhelming to those just starting out
bull Inbound marketing expertise is a growing field and therersquos no reason you shouldnrsquot call in the experts to help you with your campaign
Instant EDGE Marketing
Seeing SEO Success
bull Statistics show that the majority of users click one of the first three links
bull Itrsquos easy to see from this data just how important SEO strategies are to your future success incorporating the five elements listed above can help you achieve just that
Instant EDGE Marketing
Instant EDGE Marketing
Learn Effective Keyword Use
bull Therersquos a lot of finesse required for proper keyword use Remember to go easy in terms of density
bull Avoid ldquokeyword stuffingrdquo Focus on effective use in titles and headings instead
Instant EDGE Marketing
Use Social Media
bull Social media platforms like Facebook Twitter and LinkedIn make it easy for you (and your readers) to share your content with others
bull Social media can play a huge role in SEO rankings and maintaining a robust online presence is an essential part of inbound marketing strategy
Instant EDGE Marketing
A Numbers Game
All of this is important becausehellip
bull 61 of internet users research products online
bull 44 of online shoppers start by using a search engine
bull 75 of users never go beyond the first page
Instant EDGE Marketing
A Numbers Game
bull 70 of clicked links are organic (not paid)
bull Avg click through rate of paid sources is 2
bull Google changes itrsquos algorithm 500-600 times a year to ensure the best results are at the top of the page
Instant EDGE Marketing
What Does it All Mean
bull By casting a wide net using varied and helpful content a business can take advantage of SEO to find the customers that matter most
bull Utilizing social media platforms blogs with high quality consistent content bundled into a pleasant to use and simple package ensures customers can easily finding what they are looking for
Instant EDGE Marketing
Trust the Experts
bull Effective SEO strategy can feel confusing and overwhelming to those just starting out
bull Inbound marketing expertise is a growing field and therersquos no reason you shouldnrsquot call in the experts to help you with your campaign
Instant EDGE Marketing
Seeing SEO Success
bull Statistics show that the majority of users click one of the first three links
bull Itrsquos easy to see from this data just how important SEO strategies are to your future success incorporating the five elements listed above can help you achieve just that
Instant EDGE Marketing
Instant EDGE Marketing
Use Social Media
bull Social media platforms like Facebook Twitter and LinkedIn make it easy for you (and your readers) to share your content with others
bull Social media can play a huge role in SEO rankings and maintaining a robust online presence is an essential part of inbound marketing strategy
Instant EDGE Marketing
A Numbers Game
All of this is important becausehellip
bull 61 of internet users research products online
bull 44 of online shoppers start by using a search engine
bull 75 of users never go beyond the first page
Instant EDGE Marketing
A Numbers Game
bull 70 of clicked links are organic (not paid)
bull Avg click through rate of paid sources is 2
bull Google changes itrsquos algorithm 500-600 times a year to ensure the best results are at the top of the page
Instant EDGE Marketing
What Does it All Mean
bull By casting a wide net using varied and helpful content a business can take advantage of SEO to find the customers that matter most
bull Utilizing social media platforms blogs with high quality consistent content bundled into a pleasant to use and simple package ensures customers can easily finding what they are looking for
Instant EDGE Marketing
Trust the Experts
bull Effective SEO strategy can feel confusing and overwhelming to those just starting out
bull Inbound marketing expertise is a growing field and therersquos no reason you shouldnrsquot call in the experts to help you with your campaign
Instant EDGE Marketing
Seeing SEO Success
bull Statistics show that the majority of users click one of the first three links
bull Itrsquos easy to see from this data just how important SEO strategies are to your future success incorporating the five elements listed above can help you achieve just that
Instant EDGE Marketing
Instant EDGE Marketing
A Numbers Game
All of this is important becausehellip
bull 61 of internet users research products online
bull 44 of online shoppers start by using a search engine
bull 75 of users never go beyond the first page
Instant EDGE Marketing
A Numbers Game
bull 70 of clicked links are organic (not paid)
bull Avg click through rate of paid sources is 2
bull Google changes itrsquos algorithm 500-600 times a year to ensure the best results are at the top of the page
Instant EDGE Marketing
What Does it All Mean
bull By casting a wide net using varied and helpful content a business can take advantage of SEO to find the customers that matter most
bull Utilizing social media platforms blogs with high quality consistent content bundled into a pleasant to use and simple package ensures customers can easily finding what they are looking for
Instant EDGE Marketing
Trust the Experts
bull Effective SEO strategy can feel confusing and overwhelming to those just starting out
bull Inbound marketing expertise is a growing field and therersquos no reason you shouldnrsquot call in the experts to help you with your campaign
Instant EDGE Marketing
Seeing SEO Success
bull Statistics show that the majority of users click one of the first three links
bull Itrsquos easy to see from this data just how important SEO strategies are to your future success incorporating the five elements listed above can help you achieve just that
Instant EDGE Marketing
Instant EDGE Marketing
A Numbers Game
bull 70 of clicked links are organic (not paid)
bull Avg click through rate of paid sources is 2
bull Google changes itrsquos algorithm 500-600 times a year to ensure the best results are at the top of the page
Instant EDGE Marketing
What Does it All Mean
bull By casting a wide net using varied and helpful content a business can take advantage of SEO to find the customers that matter most
bull Utilizing social media platforms blogs with high quality consistent content bundled into a pleasant to use and simple package ensures customers can easily finding what they are looking for
Instant EDGE Marketing
Trust the Experts
bull Effective SEO strategy can feel confusing and overwhelming to those just starting out
bull Inbound marketing expertise is a growing field and therersquos no reason you shouldnrsquot call in the experts to help you with your campaign
Instant EDGE Marketing
Seeing SEO Success
bull Statistics show that the majority of users click one of the first three links
bull Itrsquos easy to see from this data just how important SEO strategies are to your future success incorporating the five elements listed above can help you achieve just that
Instant EDGE Marketing
Instant EDGE Marketing
What Does it All Mean
bull By casting a wide net using varied and helpful content a business can take advantage of SEO to find the customers that matter most
bull Utilizing social media platforms blogs with high quality consistent content bundled into a pleasant to use and simple package ensures customers can easily finding what they are looking for
Instant EDGE Marketing
Trust the Experts
bull Effective SEO strategy can feel confusing and overwhelming to those just starting out
bull Inbound marketing expertise is a growing field and therersquos no reason you shouldnrsquot call in the experts to help you with your campaign
Instant EDGE Marketing
Seeing SEO Success
bull Statistics show that the majority of users click one of the first three links
bull Itrsquos easy to see from this data just how important SEO strategies are to your future success incorporating the five elements listed above can help you achieve just that
Instant EDGE Marketing
Instant EDGE Marketing
Trust the Experts
bull Effective SEO strategy can feel confusing and overwhelming to those just starting out
bull Inbound marketing expertise is a growing field and therersquos no reason you shouldnrsquot call in the experts to help you with your campaign
Instant EDGE Marketing
Seeing SEO Success
bull Statistics show that the majority of users click one of the first three links
bull Itrsquos easy to see from this data just how important SEO strategies are to your future success incorporating the five elements listed above can help you achieve just that
Instant EDGE Marketing
Instant EDGE Marketing
Seeing SEO Success
bull Statistics show that the majority of users click one of the first three links
bull Itrsquos easy to see from this data just how important SEO strategies are to your future success incorporating the five elements listed above can help you achieve just that
Instant EDGE Marketing
Instant EDGE Marketing
Instant EDGE Marketing