1. 5 LOGO DESIGNPRINCIPLES

2. BALANCEBalance occurs when the components of a logo design appear to be equal. 3. BALANCE VISUALS Horizontal Approximate Horizontal Asymmetry Symmetry Symmetry 4. LOGOS WITH BALANCE Does not fullyrepresentbalance The J is notequal with theM. The J isslightly tallerthan the M,making themunbalanced. 5. LOGOS WITH BALANCE Is not a famouslogo, butrepresents balance All sides aresymmetrical Appear to be equal 6. LOGOS WITH BALANCEThe logo for NBCAll sides are equalIs symmetrical 7. LOGOS WITH BALANCE McDonalds Logo Appears to be equal The letter M isalready symmetrical 8. RHYTHMcreates a sense of movement, pattern, and texturedefined by the feeling it provides when looking at it.Repetition or alternation 9. RHYTHMRegular RhythmFlowingRhythmProgressiveRhythm 10. LOGOS WITH RHYTHM My logo The Mshowsmovement Repetitionof bulgingthroughoutthe letters 11. LOGOS WITH RHYTHM Represents rhythmbecause the figure in theleft appears to bemoving over the word 12. LOGOS WITH RHYTHM-Windows logoThe logo gives a waving effect 13. LOGOS WITH RHYTHM-Internet ExplorerThe line appears to bemoving around the e 14. PROPORTIONThe relationship between two elements or between parts of an object.Compares the dimension or distribution of objectsObjects with different proportion also have a different symmetry or 15. LOGOS WITH PROPORTION 16. DOMINANCEEmphasizes a design to varying degrees.It relates to the weight of the object in a compositionestablishes perspectiveleads the eye to the main part of the design. 17. DOMINANCE 18. LOGOS WITH DOMINANCEWINTER 19. UNITYDescribes the relationship between both the individual part and the whole part of a compositionGives the composition a sense of wholeness, or breaks it apart to give it a sense of variety 20. UNITY 21. LOGOS WITH UNITY 22. CLOSUREWhen the brain automatically fills in missing information when it seems like something is missing. 23. LOGS WITH CLOSURE