5 Practical Email Marketing Hacks to Double Your Sales (#4 Is Powerful!)

Consumers are exposed to 78 new emails on average every day (The Radicati Group).

Imagine one of those is your marketing email –how can you make it stand out to customers?

Follow these 5 hacks below to increase click-through-rates and sales.

Hack 1 - improve your subject line

Being the first thing your customers see, it greatly influences the email’s open rate.

The subject line must be interesting to entice the consumers’ curiosity to open the email.

Hack 1 - improve your subject line

How? Ask a question or provide an answer in the

email Use captivating words such as “surprising”,

"now", etc. Capitalize all words in the subject line Make it short and to-the-point

Hack 2 - have one call to action (CTA) per email

Having too many CTAs is overwhelming and gives customers too much choice.

Customers will be confused and do nothing.

Instead, use one CTA to focus attention and increase click-throughs.

Hack 3 - make your CTA more desirable

How?Copy-write - Ask a question before the CTA (“want to see

how to…?”) or lead to it ("find out how to...") The CTA should emphasize personal choice (“I

want to…”, “show me…”)

Buttons -Use buttons for your CTA, not linked text. They are more visible and attractive to click on.

Hack 3 - make your CTA more desirable

How?Color -Use attention-drawing, urgency inducing colors such as red or orange.

Change on hover -Use 3D buttons that move onhover and/or a color changeon hover.

Hack 4 - be personal

How?To - Address the recipient with their name. Do A/B tests as some argue customers already know their names are software-generated.

From - Instead of sending the email from Sephora (email@sephora.com), send it from an employee, such as Josh from Sephora (josh@sephora.com).

Hack 4 - be personal

How?Replies - Allow and encourage customers to reply to your messages, and reply back to them.

This provides recipients with help and shows them you care, and provides the company with feedback.

Hack 4 - be personal

How?Inject the brand's personality - Throughout the email (the language, images, signature, more) and all of them. This way you will maintain a strong, consistent brand and build a relationship.

See how Etsy used hacks 3 and 4 - a clear, orange CTA and using their personality:

Hack 5 - resend emails

An unopened email does not necessarily mean that the consumer was not interested in the email.

It could simply mean they may have missed it or saw and forgot it.

So send it again and increase the probability of the email being seen.