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5 Powerful Internet Marketing Strategies to Optimize Your Keywords

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More than 93% of all online experiences commence with a search engine. Nearly 80% of consumers carry out online research before making their purchases. 42% of consumers looking to dobusiness with a company pick the 1st listing on a search engine page while 21% choose the 2nd listing.

Internet Marketing

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SEO professionals are under constant pressure to devise ways to get found in search engine searches and this is where keyword optimization assumes particular importance. How you select the keywordsto drive traffic from search engines to your site is vital.

Strategies

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5 keyword optimization plans that are known to bring long-term results are:

1. Optimization for Google2. Utilization of Tools3. Keyword Targeting4. Keyword Grouping5. Solution to Problems

Keyword Optimization

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-> Google accounts forover 65% of all Internet search traffic

-> Its popular for its high-quality and relevant search results

-> It receives the highest keyword queries by any search engine

-> So, optimizing for Google through diligent keyword research & analysis is advisable

Optimization for Google

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-> SEO professionals need to work with keyword analysis tools like Keyword Planner and Traffic Estimator

-> They are a must to generate major ideas, review performance and estimate costs

-> Conversion Tracking tools are also handy to gauge value of keywords

-> Cost-benefit analysis should precede plans to gain ROI from keyword optimization

Utilization of Tools

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-> Keyword targeting is another optimization strategy, whether its for organic or paid search

->Here you use negative keywords to filter unwanted and irrelevant searches from showing up

->The goal is to get your target keywords right for greater impact in search rankings

->More positive keywords-driven leads translate into higher sales

Keyword Targeting

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-> How much traffic you get and how many conversions you achieve solely depend on keyword grouping

-> Try out different variations of selected keywords

-> This technique is more effective than using the same keywords repeatedly

->The idea is to explore all possible keyword combinations for maximum results

Keyword Grouping

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-> Majority of online visitors come looking for answers to their problems

-> Your keywords should ideally provide answers to their queries

-> Give them what they are hunting for

-> Long tail keyword phrases that are comprehensive in nature are more effective in directing qualified traffic to your site

-> Keywords with high relevancy need to be dug up

Solution to Problems

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Keywords are extremely essential to every search engine optimization effort. Theyre chief tool for an Internet marketing exercise. Your online visibility hangs on them.

Importance of Keywords

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Know More About Keyword Optimization

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