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The Ultimate Marketing Strategy For Store Closing and Cash Flow Events

Mission POWER Retailing is committed to providing effective liquidation, store closing and cash flow solutions, ideas, strategies, tools and tactics to take your business from where it is - to where you want it to be, faster and easier than you ever thought possible. We are committed to offering powerful breakthrough strategies to multiply your sales and profits, convert inventory into 100% cash, and recover the maximum value of your inventory and other store assets. Contact: Bob Nelson Phone: 480-460-1965 E-Mail: bnelson@retailing.com Website: www.powerretailing.com 2 CONFIDENTIAL – Do Not Distribute Without Permission

Executive Summary Never has Americaʼs retail industry been so competitive and challenging. With changing lifestyles, large power centers, national discounters, TV shopping, mail order catalogs and the Internet, business today is tougher than ever before. But a new 5-point selling, marketing and advertising plan for implementing and conducting successful, high-impact sales events promises to reverse this trend. To fit any store budget and offering a departure from costly traditional methods, POWER Retailingʼs innovative strategies has earned the reputation and set the standard for a new dimension of integrated liquidation plans. Designed to create customer urgency, the dynamic techniques contribute to higher sales and profits, turn inventory into cash, and can be applied to any type of storefront business. Affordable solutions that makes sense to your business… At POWER Retailing we believe in doing one thing better than anyone else—providing strategic marketing plans that bring immediate results. Based in Phoenix, Arizona—since 1984, we have been recognized as a leader the retail industry in the specific areas of reorganization, transformation and the disposal of unwanted inventories, fixtures and underperforming store locations. POWER Retailingʼs customer-winning concepts have helped large and small retailers achieve amazing results, quickly and safely raising millions of dollars. We've assisted in the total liquidation of inventories, helped stores reorganize, consolidate and merge businesses, saved owners from bankruptcy, eliminated debt and optimized the value of hidden assets available in every business. Our breakthrough strategies, superior tools and copyrighted techniques have proven their value for all types of established retailers throughout the United States, Canada, and other English speaking countries of the world. In todayʼs challenging economy, independent retailers need to take advantage of every opportunity you can get. As skilled consultants we respect your image and reputation, and make certain our advice is practical and completely understood. * Maximizing your income, results and success * Providing a systematic plan based on your goals * Holding the affairs of our clients in strict confidence CONFIDENTIAL – Do Not Distribute Without Permission 3

A Marketing Overview Prestigious retailers rely on POWER Retailing to help liquidate inventory and reduce advertising costs. It can be fun, done in a short amount of time, and generate more money than selling your store as an "ongoing" business.

Step #1 The Strategy: Weʼll give you more than 50 sure-fire ways to increase sales and recover the maximum value of your inventory and other store assets.

1. Overcome your biggest inventory or cash flow challenge

2. High impact techniques to double or triple traffic and sales

3. Turn unwanted and underperforming inventory into ready cash

4. Recover capital tied up in your inventory and other store assets

5. Advertising formats that get attention and make sales surge

6. Innovative ads and top headlines your customers can't refuse

7. The action-packed atmosphere that creates urgency to buy now

8. Easy-to-use pricing formulas to improve your gross margins

9. Effective methods to keep your stock moving out the door

10. Powerful advertising tools to meet your highest standards 4 CONFIDENTIAL – Do Not Distribute Without Permission

Customized Plans

Step #2 Planning: It all starts with a process to analyze where your business stands. Tailored to your needs, using our time-tested approach, youʼll have the essential tools to: out sell, out market, and out produce the competition!

1. The best time to have a sale and how to start the process

2. Proven approaches that draw customers to your store

3. How to target customers and the best ways to reach them

4. How to evaluate your inventory and potential stock needs

5. How to get the highest possible price from your merchandise

6. How to create the perception of fantastic savings and values

7. How to attract new customers and keep them coming back

8. Compelling advertising pieces and exciting multimedia formats

9. How to plan the duration for how long your sale should last

10. The Doʼs and Donʼts to avoid the most common mistakes CONFIDENTIAL – Do Not Distribute Without Permission 5

Exit Strategies & Retail Events

Step #3 Implementation: It is the key to conducting profitable, well-organized sales events. Different and more exciting than anything youʼve done before, youʼll have the strategy…the tools…the techniques…timing…and direction.

1. Unique customer invitations that bring amazing results

2. Timely methods to control your sales and profit margins

3. Breakthrough ideas that attract crowds of eager customers

4. Free News Articles that generate an overwhelming response

5. Attention-getting methods to sell "slow-moving" inventory

6. How to organize your efforts and keep the sales momentum going

7. Copyrighted sales components that produce the biggest payback

8. How to display eye-catching signs that make a tremendous difference

9. Visual techniques to enhance the location of your store

10. Cutting edge strategies to increase sales and explode cash flow

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Team Work and Training

Step #4 Training: Weʼll make your cash registers ring! In a step-by-step manner, we'll help you redirect your efforts in the right direction. Youʼll discover powerful sales-building techniques to generate store traffic and high volume of sales.

1. How to organize, setup and execute the entire process

2. How to arrange your stock so the selection always looks fresh

3. Creative methods to make your merchandise sell twice as fast 4. Effective ways to display your merchandise and show prices

5. The primary procedures your employees need to know

6. How to keep the sales volume going without expensive contests

7. Step-by-step training manual to help you work smarter, not harder

8. How to handle special offers, discounts and customer returns

9. When to take additional markdowns without sacrificing prices 10. Clear-cut actions to replace old methods with fresh ideas

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Professional Support

Step #5 Sales Support: Save thousands of dollars! To maximize your results, weʼll guide you through the fundamental steps that need to take place – from the first phase until your sale ends. Youʼll learn fresh, compelling ways to drive your sales message and promote the reason customers should buy from you.

1. FREE 24 hr. unlimited advice and ongoing marketing support

2. Experienced consultants to guide you through the entire process

3. Exclusive tools and tactics to keep your sales volume on track

4. The 3 key phases that make the difference between failure and success

5. Insider secrets to sell inventory, fixtures and equipment to the bare walls

6. Proven ways to overcome roadblocks that can stop you from succeeding

7. Simple, yet proven plans, policies and procedures to eliminate stress

8. How to deal with landlords and store vendors to get their support

9. Easy ways to track store traffic and your advertising response

10. How to legally reduce, restructure or eliminate excessive debt 8 CONFIDENTIAL – Do Not Distribute Without Permission

Summary and Results Our goal is really very simple. To help you succeed! You donʼt have to struggle anymore. At POWER Retailing, we understand that you need an easy-to-implement plan with variety of affordable new options, clear-cut strategies and cutting edge solutions far above and beyond any ordinary self-conducted inventory liquidation sale. Step-by-step, we make it easy as 1...2...3. Our sure-fire strategies put you in control with the essential tools to make money. Built on the strongest platform, youʼll have a comprehensive marketing plan with an extensive collection of exclusive signs and banners, powerful advertising layouts, proven ads, special invitation formats, effective e-mail announcements, free multimedia layouts, compelling visual displays, point-of-sale materials, valuable training manual, unlimited sales support and much more. But, thatʼs not all – Weʼve teamed up with debt management services that can settle business debt for pennies on the dollar. Imagine how you can profit with results like these… “Your total sales principles sure did work like a charm for our sale. In fact we did 3 months business in the first 10 days. You were invaluable to us.” – Jack Reinert Reinertʼs Dept Store

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“Thanks to your well-designed approach, we were able to liquidate our inventories at two stores with minimal advertising and very little cost.” – Greg & Shannon Christian Book Store

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“The mailer provided for the sale resulted in a $58,000 first day, a tremendous beginning for a 3,500 square foot store. As you know, we had hoped to get our investment out of our inventory. Well, we did that and more! We even sold all of our fixtures just as you said we would. Wow! Your retail acumen is superb.” – Alice M. Maxwell Fashion West

Using new skills and timely techniques, youʼre sure to turn your inventory into cash and gain the greatest competitive edge with a wonderful peace of mind! CONFIDENTIAL – Do Not Distribute Without Permission 9

The Competitive Edge Weʼre the only company who guarantees results. Because weʼre so sure that your efforts will be more effective, more productive, and much more profitable, using our comprehensive 5-point selling, marketing and advertising strategy, weʼre offering this Customer Satisfaction Guarantee.

Call Today 480-460-1965 10 CONFIDENTIAL – Do Not Distribute Without Permission